Venus Williams, a tennis ace with accolades well beyond her Grand Slam victories, serves not just aces on the court but also as a powerful influencer off of it! With her expertise in sports, fashion, and entrepreneurial endeavors, she’s a captivating figure in the world of marketing. This report breaks down the extensive reach and impact of Venus’s influence across various consumer segments and demographics in the U.S., making it your game-changer for influencer marketing.
Venus’s influence resonates significantly with various consumer segments, particularly those who see her as a role model and an inspiration. The report highlights several key segments, emphasizing their unique qualities, interests, and relationship to Venus. Here’s a closer look at these segments:
| Segment Name | Description | Percentage of Customers | Indexed Against U.S. Population | American Population Percentage | Overall Rank |
|---|---|---|---|---|---|
| E02 - UrbanFashion | Upper-middle-class African American families near major urban areas. | 2.92% | 346.0 | 0.84% | 1 |
| Q02 - Ebony&Essence | Older, below-average income African American households often headed by single parents. | 3.22% | 341.0 | 0.93% | 1 |
| Q04 - Soul&Spirit | Renters in African American neighborhoods with low income and high female householders. | 2.59% | 330.0 | 0.78% | 3 |
| F05 - OldTownRoad | Black and white families renting and owning in lower-priced suburbs. | 3.41% | 157.0 | 2.15% | 4 |
| Q03 - UrbanDetermined | Young, mostly African American singles renting low-priced neighborhoods surrounding city centers. | 2.25% | 170.0 | 1.31% | 5 |
The segments above show the wide spectrum of consumers drawn to Venus, from urban fashionistas to hardworking single parents. Importantly, Venus appeals to upper-middle-class families, suggesting that her brand can captivate those with disposable income and aspirations.
Take a look at actionable insights that highlight how Venus Williams relates to various marketing avenues, paving a perfect path for collaboration:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Social Media | Marketing | Podcasts and Radio | Big Tigger | 389 |
| Social Media | Marketing | Websites | Global Grind | 352 |
| Social Media | Marketing | Blogs | Black Girl Nerds | 334 |
| Social Media | Influencers | Lifestyle | Kimora Lee Simmons | 327 |
| Social Media | Influencers | Comedians | Mike Epps | 314 |
With insights ranging from lifestyle influencers to marketing trends, the opportunities are ripe for collaboration. Venus’s involvement can elevate brand visibility, bringing a sprinkle of glamour to your marketing strategy!
The demographic breakdown of Venus’s audience reveals a diverse and engaging group of fans. Understanding their characteristics can make or break a marketing campaign. Here’s a quick rundown:
| Source | Category | Subcategory | Title | Percentage of Customers | Indexed to Population |
|---|---|---|---|---|---|
| Demographics | Percentage | Age | 25-29 | 9.26% | 32 |
| Demographics | Percentage | Age | 30-34 | 8.08% | 21 |
| Demographics | Percentage | Age | 18-24 | 11.05% | 15 |
| Demographics | Percentage | Commute Transportation | Car | 65.01% | -11 |
| Demographics | Percentage | Income | Less than $15,000 | 16.11% | 48 |
It’s clear that Venus attracts a younger, vibrant crowd who are not only aspiring but also have diverse income levels. The age spectrum from 18-34 is vital for any brand looking to target youthful and impressionable consumers, while the transportation data highlights a strong inclination towards automobiles—which can align perfectly with automotive partnerships!
Whether you’re a brand looking to lace up your marketing campaigns or an influencer seeking to expand your reach and impact, this report offers an ace up your sleeve! Venus Williams is more than just a tennis player; she’s a lifestyle icon with the potential to bounce your brand to new heights. So why wait? Get the full report and see how you can net a win-win with Venus!
If you’re excited about the potential of harnessing the influence of Venus Williams, don't serve an ace in the dark! Grab the entire report and step up your marketing game. After all, it’s time to get your racket in the game!
Contact us today to discover how you can benefit from Venus Williams’s phenomenal reach!
