When it comes to influencers, few can rival the reach and impact of Dr. Scott Gottlieb, the former Commissioner of the FDA and a prominent health authority. This report dives into his impressive influence across various consumer segments in the U.S., showcasing delightful data gems that any business—or Dr. Gottlieb himself—would be eager to tap into. Buckle up, we’re about to explore some numbers that are sure to make you say, “Gottlieb, that’s good!”
Understanding the reach of Scott Gottlieb means diving into the consumer segments that resonate with his message. Here’s a quick rundown of the top demographics engaging with his content:
| Segment Name | Description | Percentage of Customers | Indexed against U.S. Population | Percentage of U.S. Population | Overall Rank |
|---|---|---|---|---|---|
| G01 - #HighRisers | High income, highly educated, Warby Parker wearing young professionals in densely populated areas. | 0.0351 | 347.0 | 0.0102 | 1 |
| G03 - #Urbanists | Young, White, well-off renters living in gentrified neighborhoods of first-tier cities. | 0.0398 | 301.0 | 0.0134 | 2 |
| J01 - #PicturesqueProsperity | Middle-aged wealthy families living in luxurious homes in scenic areas and neighborhoods. | 0.0307 | 320.0 | 0.0096 | 3 |
| A01 - #MidasMight | Extremely wealthy families living in large estate homes. | 0.0236 | 370.0 | 0.0065 | 4 |
| A03 - #ExclusiveExburbs | High-income families living in wealthy enclaves on the outskirts of major cities. | 0.0275 | 273.0 | 0.0102 | 4 |
The #HighRisers take the lead, showcasing an audience that is young, affluent, and hungry for fresh insights—presumably while sipping their organic smoothies! The next best segment, #Urbanists, shows that Dr. Gottlieb is not just for the suburbs, but firmly keeping his finger on the pulse of city life.
Scott’s marketing reach spans various categories, reflecting consumer interests ranging from electronics to fashion. Below are some of the top actionable insights based on this report:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Mobile | Retail | Electronics | Microsoft | 402 |
| Mobile | Retail | Apparel | Bonobos | 356 |
| Social Media | Marketing | Blogs | Stratechery | 337 |
| Mobile | Retail | Pets | PetPeople | 332 |
From tech to pet supplies, the scope is as broad as Dr. Gottlieb’s knowledge in public health! It’s no surprise that consumers are sensitive to wellness and technology, especially in today’s climate.
Ever wonder who tunes in to Dr. Gottlieb’s health wisdom? Here’s a snapshot of his audience’s demographics which make any marketer wag their finger in glee:
| Category | Subcategory | Percentage | Indexed to Population |
|---|---|---|---|
| Age | 25-29 | 7.86 | 12 |
| Age | 50-64 | 20.65 | 6 |
| Education | Graduate Degree | 25.57 | 111 |
| Family | Married without Kids | 30.76 | 10 |
With a larger slice of the audience being young professionals and those highly educated, Dr. Gottlieb clearly taps into a segment that values health insights as much as they value their artisanal coffee. And let’s not forget the entrepreneurial spirit of the singles and married couples without children, which reflects a society thriving on ambition, innovation, and a pinch of FOMO!
Dr. Gottlieb isn't just any influencer; he brings expertise from his time as commissioner of the FDA, where he had his hands full balancing public health and policy amid a world of ever-changing regulations. This unique background allows him to connect with consumers seeking reliable and sound health guidance in an often chaotic digital landscape. People are hungry—sometimes literally—for the type of information he provides!
If your business is aiming to carve a niche in health or wellness, Dr. Gottlieb’s influence presents an incredible opportunity to connect with young, affluent, and engaged audiences. As insights reveal, the overlap of his audience with high earners and those who value health can open doors for innovative partnerships.
Don’t miss out on the chance to take a deep dive into this report and gather every ounce of marketing intelligence it has to offer. Whether you’re a brand wanting to collaborate or the man himself looking for ways to extend his reach, this report is your ticket to making smarter, data-driven decisions. Give it a read, and who knows? It might just be the secret sauce your strategy has been craving!
