When it comes to the face of the NFL, few names resonate as loudly as Roger Goodell. As the Commissioner of the National Football League (NFL), Goodell stands at the intersection of sports, branding, and community engagement, wielding an influence that touches millions of fans across the United States. If you’re looking to unlock the potential of his reach for your marketing strategy, this report offers a playbook packed with valuable data that you won't want to miss. Let’s tackle the top segments, demographics, and marketing choices that showcase his vibrant influence!
Understanding Roger Goodell's audience is like knowing your rival’s playbook—crucial for success! Our analysis has categorized consumer segments that are not just fans but are also engaged and active, helping stitch together a robust tapestry of marketing potential.
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percent of US Population | Overall Rank |
|---|---|---|---|---|---|
| B04 - #BabiesBurbs&Blessings | Younger, upper-middle-class suburban families that take parenting and faith seriously. | 0.0278 | 125.0 | 0.0226 | 1 |
| C02 - #Family&Faith | Young faith-focused families with children in suburban enclaves. | 0.0244 | 123.0 | 0.0201 | 2 |
| A05 - #SuburbChic | Affluent families living in higher-priced suburbs not too far from the city center. | 0.0225 | 128.0 | 0.0179 | 3 |
| F01 - #GameTimeGlory | Younger singles and couples living in mixed blue and white-collar neighborhoods near cities. | 0.0238 | 119.0 | 0.0203 | 4 |
| C01 - #GoodLifeCitizens | Upper-income families living their best life just outside cities. | 0.0235 | 121.0 | 0.0198 | 5 |
Leading these segments are families and young households, indicating a strong engagement with community-related values. From “#BabiesBurbs&Blessings” to “#Family&Faith”, the individuals in these categories take pride in family, faith, and leisure—the perfect trifecta for purchasing power in the NFL consumer market.
The report doesn’t just halt at identifying consumers; it drives home actionable strategies tailored to resonate with them. This is a marketing cheat sheet based on various sectors including grocery, restaurant, convenience services, and more.
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| mobile | grocery | Grocery | Hannaford Supermarkets | 235 |
| mobile | restaurant | Coffee and Tea | The Human Bean | 219 |
| mobile | services | Car Wash | Quick Quack Car Wash | 207 |
These insights not only illustrate how consumers engage with retail and services, but they also reveal where opportunities exist for brands to capitalize on sponsorships or partnerships within the Goodell fanbase. With top brands like Hannaford leading the pack, companies can amplify their outreach—and who doesn’t love a winning strategy?
To capitalize on this data, we must also break down who Roger Goodell's fans are demographically. Let’s take a deeper look into the age brackets, education levels, and overall home structures.
| Category | Subcategory | Title | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|---|---|
| demographics | Age | 75+ | 6.76 | 6.4 | 6 |
| demographics | Age | 30-34 | 6.89 | 6.7 | 3 |
| demographics | Education | Bachelors Degree | 22.54 | 19.5 | 16 |
| demographics | Family Structure | Married with Kids | 22.2 | 20.4 | 9 |
From ages 30-34 dominating presence to nearly one-fourth holding a bachelor's degree, the demographics present a goldmine for brands looking to encourage participation and spending in family-centric activities tied to the NFL. Rounding out at 22.2% of those married with kids solidifies the idea that Goodell’s audience is built on family foundations.
With all this information at your fingertips, it’s clear that leveraging Roger Goodell’s influence can be a touchdown for your marketing strategy. From attracting family-focused consumers to drawing in early-career professionals and suburban citizens, the opportunities to create meaningful connections are abundant. Remember, marketing isn’t just about the ball; it’s how you play your cards. So why not invest in the full report and drive your strategy home? Let us help you make the call that leads to success.
