Nick Swardson

Nick Swardson
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Nick Swardson: The Influencer Report That's No Laughing Matter

Introduction

When you think of comedians who can bring the funny, Nick Swardson probably springs to mind faster than you can say "get out of here!" Known for his work in film, TV, and stand-up, Swardson has amassed a loyal following that loves his humor, from relatable skits to wild antics. This report dives deep into the influential world Swardson has created, revealing his audience demographics, leading consumer segments, and actionable insights that could prompt brands to worry less and laugh more. Spoiler alert: this data could be the punchline your marketing strategy has been missing!

Consumer Segments - Ranked

In terms of reach, Swardson connects with various segments that are as diverse as his comedic material. Here are the top-ranked segments that show where his humor resonates the most:

  • L02 - #CornfieldCabernet: This group comprises farming and blue-collar couples living their best lives in rural areas. They're mixing cocktails and jokes with an impressive 196% indexing against the U.S. population.
  • C01 - #GoodLifeCitizens: Comprising upper-income families who are living the good life just outside urban centers, they index at 159% against the U.S. population.
  • B04 - #BabiesBurbs&Blessings: These younger, upper-middle-class suburban families focus on parenting and faith, snagging an indexed rating of 151%.
  • I03 - #RustRenters: Young, lower-income renters in 2nd and 3rd tier cities pull in at 146%, proving that laughs aren’t just for the wealthy.
  • F01 - #GameTimeGlory: Younger singles and couples residing in mixed neighborhoods show up with a strong 153% index. Game on, folks!

The report continues to break down various other segments, revealing that Swardson's comedy crosses numerous boundaries, making him a versatile influencer with appeal in both urban and rural settings.

Demographics: Age, Income, and Family Structure

Understanding who is chuckling along with Nick can help businesses tailor their marketing to reach more potential customers. Here’s a snapshot of the demographics of his audience:

Age Distribution

  • 25-29: 8.07%
  • 30-34: 7.45%
  • 18-24: 9.81%
  • 35-44: 12.69%
  • 50-64: 19.27%

Listeners in the 50-64 age bracket might be surprised at how relatable Swardson's brand of humor can be when they’re not avoiding social media like it’s the latest trend in dad jokes!

Income Levels

  • $60,000 to $74,999: 10.94%
  • $75,000 to $99,999: 14.03%
  • $100,000 to $124,999: 9.74%

With audiences dispersed across various income levels, there’s plenty of opportunity for brands looking to reach both mid-tier and higher income households. Let’s not kid ourselves—everyone loves a good laugh regardless of their pocketbook!

Family Structure

  • Singles: 38.62%
  • Married without Kids: 27.24%
  • Married with Kids: 19.69%

The numbers indicate that Swardson’s humor doesn’t discriminate—whether single or married, his fans find reasons to laugh across life stages. There’s surely something for everyone, maybe even some jokes about 'dad life' that even single folks can appreciate!

Actionable Insights: What Businesses Should Know

Now, let’s get to the juicy part—what to do with all this data. By leveraging insights from the report, brands can ride the wave of Swardson's influence to elevate their marketing efforts. Here are some standout actionable insights:

  • Aubuchon Hardware in the hardware and home improvement category has a whopping index of 332! Think about how DIY projects could connect with Nick's comedic style.
  • NBT Bank scores high in financial services at 325. Pairing with Swardson could make banking feel a little less 'check your balance' and a lot more 'check out this joke.'
  • Midwest vs. Everybody is setting the social media world on fire with humor, ranking at 227. Brands focused on humor can collaborate or refer to this as a great marketing angle.

By tapping into Swardson's established humor niche and connecting it to relevant themes, businesses can create campaigns that are as memorable as his punchlines—who doesn't love a bit of laughter in serious subject matter?

Conclusion: The Punchline to Your Marketing Strategy

Nick Swardson isn't just a comedian—he’s an opportunity waiting to be unlocked. With a wide range of demographics and consumer segments excited by his humor, aligning a brand with his comedy portfolio can drive engagement and brand loyalty. If brands play their cards right, they might just find that the best advertising comes wrapped in a punchline!

Ready to make your brand stand out like a talking cat in a room full of mice? Don’t miss out on the chance to access the full report to see how you can utilize this valuable data effectively. Who knows? You might just turn chuckles into dollars!