Matt Bellassai

Matt Bellassai is a comedian, writer, and internet personality known for his hit video series "Whine About It" and his hilarious takes on life's absurdities.

Get the Inside Scoop: Matt Bellassai's Reach in the U.S. Market

When it comes to engaging audiences with humor, charm, and a dash of sass, Matt Bellassai stands out. But how does this captivating comedian impact the landscape of influencer marketing? Buckle up because we’re about to take a deep dive into the data surrounding Matt’s reach and the various consumer segments he resonates with!

Who is Matt Bellassai?

For those who've been living under a rock or maybe just not scrolling through the right feed, Matt Bellassai is a social media darling and comedian known for his relatable commentary on life, love, and everything in between. With a knack for transforming mundane moments into comedic gold, he efficiently uses platforms like Instagram and Twitter to connect with a wide range of audiences. So, if you’re considering a partnership with this superstar, you’re in for a treat!

Top Consumer Segments That Tune in

When it comes to the audience that swipes right on Matt, here are the top consumer segments that have shown the most interest:

  • #RisingProfessionals: These trendsetters are well-educated college graduates renting in chic urban areas. With an indexed score of 305 against the U.S. population, they’re Matt’s number one fan club.
  • #Urbanists: Comprising young, affluent renters in gentrified neighborhoods, this group ranks second, indexed at 268. Urban living meets urban humor!
  • #HighRisers: With a keen eye for style and a higher-than-average income, these Warby Parker-wearing professionals come in at number three, indexed at 287.
  • #YoungStars: Early-career professionals near city centers are also big fans, ranking fourth overall. They’re all about that urban narrative, and Bellassai’s humor fits right in!
  • #BigCityProgressives: These young diverse renters are striving to make it big and appreciate Matt’s relatable struggles, earning them the sixth spot with a score of 230.

As you can see, the majority of Matt’s audience is composed of young adults, particularly those who are well-educated and living in urban settings. Talk about a target demographic that’s just waiting for the right marketing message to resonate!

Marketing and Demographic Details

Let’s break down some key demographics of Matt's audience that any brand looking to collab would find invaluable:

Age Distribution

  • 25-29 Years Old: 9.56%, significantly higher than the national average of 7.0%.
  • 30-34 Years Old: 8.41%, again above the norm.
  • 18-24 Years Old: 10.32%, also over the population percentage.

This suggests that a lion's share of Matt's audience is youthful and enthusiastic—perfect for brands aiming to capture that energetic spirit! If you’re in the lifestyle, tech, or fashion sectors, this is certainly a red flag—of opportunity! (See what I did there?)

Education Level

Matt’s followers are also stepping up the education ladder:

  • Graduate Degree: 17.68%, significantly higher than the national figure of 12.1%.
  • Bachelor's Degree: 26.89%, compared to 19.5% nationally.

These statistics scream to brands looking to position their products as thoughtful and sophisticated. After all, these audiences are educated and likely to appreciate quality over quantity!

Family Structure

  • Singles: 45.06%, which is well above the national average.
  • Married Without Kids: 24.96%, suggesting many are young professionals likely prioritizing career growth.

This segment is definitely on the lookout for brands that speak to the independent, creative spirit of adulthood—think travel, experiences, and unique items that give a taste of that urban lifestyle.

Home Ownership and Tenure

Home rental is prevalent amongst Matt’s audience:

  • Renting: 49.28% compared to 36.2% nationally, indicating a mobile lifestyle.

This creates exciting possibilities for home décor brands, rental services, or even lifestyle products that cater to transient city living!

Marketing Opportunities

The way forward is littered with opportunities for brands that are eager to partner with Matt. The data highlights several actionable insights that marketers should grab onto:

  • Using Mobile Channels: Engaging through mobile apps and retail seems to rank high amongst the demographics, which makes sense considering the tech-savvy nature of young adults today.
  • Social Media Vibes: Platforms like podcasts, blogs, and influencer marketing stand out as suitable channels to reach audiences directly influenced by their favorite personalities like Matt.

Moreover, with data pointing to consistent engagement around humor, relatable content, and urban lifestyle, collaborating with Matt on product launches, social media campaigns, or even branded content could yield fruitful outcomes.

The Bottom Line

In the hilarious, whirlwind world that is Matt Bellassai’s influence, brands have a tremendous opportunity to connect with a vibrant demographic. Whether leaning into humor, using mobile platforms, or engaging through social media channels, Matt’s audience is ready for an engaging conversation (or meme) with your brand.

Want more detailed data that dives deep into this sexy segment of consumers? Don’t just take our word for it—discover the full report to unlock the insights that could take your marketing strategy to the next level. Because when it comes to influencer partnerships, it’s always sunnier on the Bellassai side!

Act now and grab your chance to ride the wave of Matt’s influence!

Report Highlights ➡️
Matt Bellassai
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️