Coming in strong with the top segment is #JohnDeereCountry, representing hard-working families and couples who make their living in blue-collar jobs. These people are truly the backbone of America, and no one can take that away from them—just ask any mechanic!
Next up, we have #Kids&Country, a vibrant bunch of younger families also in the agriculture and blue-collar workforce. They hang their hats in small towns and rural communities, raising kids who understand the value of hard work—just like their folks do!
We can’t forget about #CrackerBarrelBarons, middle-age and older couples basking in the joys of rural living. They might just be the poster children for 'Living the Good Life'—preferably with a side of biscuits and gravy!
Speaking of older folks, let’s welcome #DirtRoadDynasty, a group of older, lower-income families also grinding in factory jobs. If there ever was an award for perseverance, these folks would win it, hands down—particularly when there's dirt involved!
Rounding up the segment rankings are the #PensionPastures, where older couples from farming backgrounds take the time to smell the roses (and maybe the bacon too!). The outdoors has never been this appealing!
Mark Meadows has found a cozy corner of the social media world, reaching out not just to his fans, but to potential customers who fall into various consumer segments. The demographics paint a pretty picture: his engagement is strong with audiences that may already be looking for recommendations related to blue-collar living, DIY culture, and rural charm.
Shifting gears to demographics, it turns out that 76% of the audience owns their homes, and a significant 41% hail from rural areas. Talk about a homestead advantage! Additionally, the primary mode of commuting is by car (84.29%); after all, how else would they haul those hefty bags of fertilizer and buckets of sunshine?
The actionable insights lay down the law on where Mark's brand presence thrives. Let’s take a quick pit stop at some fan favorite brands: Lowe's Market scores the highest with a weighted index of 303, followed closely by Turkey Hill at 293. These brands are popular picks among those who enjoy the simpler things—like home improvement and sweet snacks! Speaking of sweet, we also see big interest in casual dining, with Chicken Express and Hardee's making it to the list!
When we look at social media influencers that resonate with Meadows, Korie Robertson stands out, thrilling fans with her down-to-earth charm. Even athletes like Chase Elliott and Joey Logano have made the list, creating a trifecta of country charm, speed, and fun!
Let’s chat about the age demographics. Interestingly, 21.68% of his audience falls between the ages of 50 and 64, which just goes to show that when it comes to farming and country vibes, experience truly matters! It also helps that the average age in Meadows’ demographic skews a bit older.
On the other hand, there is also a strong representation of younger families, particularly in the #Kids&Country segment, bringing some fresh energy to the traditional serves-up-of-country-living lifestyle. Perhaps video content featuring late-night bonfires and starry skies is the secret sauce?
The data reveals a well-educated audience overall. A good portion of his followers have at least a high school diploma (32.33%), and many have some college experience (30.81%). That’s some serious brainpower behind those work boots!
Moreover, family structures are robust among his followers; 20.26% have married with kids, afternoon picnics-by-the-barn style! Meanwhile, singles also account for a significant 32.48%, adding a dash of single-friendly charm to the audience mix.
While not everyone is raking in the cash, the income levels reveal a solid mosaic of financial backgrounds. A lot of followers are in the $35,000 to $49,999 range and about 12.59% even see incomes at $75,000 to $99,999. Let’s just say that might be what is keeping those tractors and lawnmowers running smoothly!
And if you're thinking about where they hang their hat, here it is: a staggering 76.51% own their homes, and 12.01% live in homes priced under $50,000! It appears these folks prefer to invest in their own slice of the American dream, rather than rent!
When it comes to getting around, car ownership reigns supreme at 84.29%. Who needs a bus when you can roll in a Ford F-150, right? With the average household doing what they can to avoid public transport (some less-than-stellar options here!), the independence of driving holds firm. After all, a little dirt never hurt anybody!
This report sheds light on the gripping world around Mark Meadows, revealing not just the market potential but the unique combination of educators, farmers, families, and working professionals who are cheering him on. Mark is more than just an influencer; he represents a culture steeped in values that resonate with everyday living—whether it's stopping by Lowe’s on a Saturday or grabbing a bite at Chicken Express.
If you're interested in digging deeper into the wider scope of audience affinities, segments, and actionable insights about Mark and his followers, this report is one you won’t want to miss. Harness this power—we assure you it’s worth rolling up those sleeves for!
Don’t get left in the dust—get your hands on the full report and uncover the treasure trove of marketing gold waiting to be explored! This is your chance to catch the wave of rural renaissance in the social media age!
