Madison Cawthorn, a name synonymous with political fervor and youthful exuberance, has made waves not just through his role in Congress, but also as a vibrant social media influencer. This report dives into his outreach and engagement, shedding light on key consumer segments, market opportunities, and demographic details that can guide businesses and marketers aiming to collaborate with or leverage Cawthorn's brand.
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percent US Population | Overall Rank |
|---|---|---|---|---|---|
| M04 - #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | 0.0374 | 150.0 | 0.0253 | 1 |
| L03 - #CrackerBarrelBarons | Middle-aged and older rural couples in blue-collar jobs living iconic country lives. | 0.0274 | 151.0 | 0.0183 | 2 |
| M02 - #JohnDeereCountry | Families and couples with average income working blue-collar jobs. | 0.0314 | 144.0 | 0.0222 | 3 |
| L04 - #PensionPastures | Older couples in farm and blue-collar professions enjoying the outdoors. | 0.0227 | 138.0 | 0.0166 | 4 |
Madison's fan base appears to be heavily weighted toward those rooted in agricultural and rural lifestyles. From young families like the #Kids&Country to older couples spanning generations in blue-collar careers, his reach speaks to a community steeped in traditional American values. It's clear that brands aligned with family, food, and country living are likely to find a fertile audience.
This report also highlights key brands and industries where Madison Cawthorn's audience is most active. Here are some top picks:
| Source | Category | Title | Weighted Index |
|---|---|---|---|
| mobile | convenience | Stewart's Shops | 507 |
| mobile | grocery | Hannaford Supermarkets | 369 |
| mobile | retail | Dollar General | 239 |
| socialmedia | brands | Duck Commander | 228 |
From convenience stores like Stewart's Shops to iconic brands like Duck Commander, there’s a clear theme of Americana and everyday convenience products that resonate with Madison's audience. Businesses looking to tap into his reach should consider partnerships that embody these values.
Understanding the demographics of Cawthorn's followers is crucial for any business aiming to align with his brand. Here are the key statistics:
| Age | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|
| 75+ | 9.59 | 6.4 | 50 |
| 65-74 | 12.16 | 8.8 | 38 |
| 50-64 | 21.98 | 19.5 | 13 |
| 18-24 | 6.96 | 9.6 | -28 |
The largest percentage of followers falls within the older age brackets, particularly those aged 50 to 64, suggesting that Madison's influence is solidly established among more mature audiences. This demographic shows an appetite for brands that offer stability, trust, and family-oriented messaging.
When it comes to commuting, a whopping 84.67% of Madison's audience prefers to drive, while a mere 5.12% work from home. This indicates a community that values mobility and accessibility, which can be leveraged in marketing strategies directed at this demographic.
| Commute Transportation | Percentage |
|---|---|
| Car | 84.67 |
| Work From Home | 5.12 |
Ownership is in full swing amongst Madison's followers, with 78.83% claiming their homes, far exceeding national averages. This deeply rooted sense of homeownership underscores the importance of real estate and home-focused brands in marketing to this audience.
| Home Tenure | Percentage |
|---|---|
| Owned | 78.83 |
| Renting | 21.17 |
For businesses looking to engage Madison Cawthorn’s audience, tapping into home improvement, family living, and community involvement themes is likely to yield positive results.
The income levels among Cawthorn's followers show a predominance in middle-class brackets, alongside a solid presence in blue-collar occupations. As per our data:
| Income Bracket | Percentage |
|---|---|
| $60,000 to $74,999 | 10.36 |
| Blue-collar | 24.53 |
With a majority channeling their energies into blue-collar jobs, brands promoting workwear, tools, and community services will find a warm welcome here. Moreover, with significant proportions owning their homes, there is substantial potential for home improvement and lifestyle brands to flourish.
In sum, Madison Cawthorn represents not just a political figure but a cultural touchstone bridging communities across various segments of American life. This report encapsulates the essence of his influencer reach, making a clear case for brands that could benefit from a partnership with him. If you are considering engaging with this dynamic influencer or tapping into his follower base, this report serves as a roadmap worth navigating. Ready to take the plunge? Connect with us to license the full report and turn insights into action!
