LisaRaye

LisaRaye McCoy is an American actress best known for her role in 'The Players Club.' She is also an entrepreneur with ventures in fashion and beauty.

Unpacking the Numbers Behind LisaRaye: The Influencer Market Report

When it comes to influencers, few have managed to capture the market’s gaze quite like LisaRaye. Known for her charisma, style, and remarkable presence on screen, she has positioned herself as a staple in contemporary media. But how deep does her reach really go? This report breaks down the demographics, consumer segments, and other actionable data surrounding her influence in the U.S. market. Buckle up, folks, as we take a ride through the statistics and shine a light on what makes LisaRaye a household name!

Who are LisaRaye’s Fans?

One of the standout features of this report is its segmentation of LisaRaye’s audience. If you think you know who loves her, think again! The fans of LisaRaye are woven from a rich tapestry of demographics, bringing different tastes and needs to the table. We've ranked the top consumer segments that resonate with her brand:

1. #Ebony&Essence

This segment takes the cake, featuring older, below-average income African American households, often headed by single (and female) parents. With around 6.22% of customers falling into this category, it’s evident that LisaRaye's appeal goes beyond glitz and glamour, cultivating a connection with real-life stories and experiences.

2. #SoulRoots

Second only to the first segment, #SoulRoots is all about small-town African American households with little earnings. Here, the numbers show a strong pull towards the authenticity and relatability that LisaRaye exhibits in her work. The percentage of customers from this segment stands at 4.26%.

3. #UrbanFashion

Representing upper-middle-class African American families near urban hubs, #UrbanFashion has grown to capture 4.94% of the audience. No surprise here! With an eye for style and an innate sense of fashion, it’s where LisaRaye shines—wooing consumers who enjoy a touch of elegance.

4. #Soul&Spirit

Just behind the previous segment, renters in African American neighborhoods with low income and a significant number of female householders also feel a strong connection to LisaRaye’s brand. The slice of consumers here is 4.92%. This segment underscores her ability to resonate with powerful narratives in simpler lives.

5. #OldTownRoad

This mix of black and white families owning and renting in lower-priced suburbs makes for a diverse segment. Pushing out at 4.95%, it just goes to show how widespread her appeal truly is. After all, great marketing is often about connection and common ground!

As we climb the ranks, we see more distinct consumer profiles, including young urban singles, blue-collar neighborhoods, and diverse working-class individuals all drawn to LisaRaye’s magnetic influence. It’s not just one demographic—it's a melting pot of consumers united by a shared fondness for her work.

Demographic Details: A Closer Look

Now that we've dipped our toes into the consumer segments, let's dive into the demographics. The numbers here tell us a story of diversity and potential, with solid implications for brands looking to partner with LisaRaye.

Age Groups

LisaRaye’s audience is predominantly young and vibrant! Her largest age bracket is consumers aged 25-29, making up 8.55% of her reach. This segment is followed closely by 18-24-year-olds at 10.98%, indicating that her influence resonates especially well with millennials and Gen Z. It is clear: these age groups are the core of her influence!

Housing Trends

Let’s talk housing, shall we? A whopping 58.23% of her audience are renters. This statistic suggests that her influence is palpable among those navigating urban life—an urban lifestyle that complements her positioning as a relatable and aspirational figure. Plus, with home values on average lower and many consumers valuing style over exorbitance, brands can cater to a market ripe for engagement!

Education and Income

The education statistics reveal a community where about 20.13% have less than a high school education, while 32.74% hold a high school diploma. When explored in conjunction with financial details, such as 21.76% earning less than $15,000 annually, it becomes clear that this audience seeks relatable content.

Marital and Family Structures

In family dynamics, singles make up a sizable portion at 41.24%. Meanwhile, lone female parents with children hold strong representation at 15.82%. This blend shows how LisaRaye appeals to both independent individuals and nurturing mothers alike, providing valuable content that benefits all family structures!

Actionable Insights for Marketers

This report isn't just a collection of statistics—it's a treasure trove of actionable insights for companies wanting to ride the influencer wave with LisaRaye. The hefty indexed ratings reveal opportunities for brand partnerships across various sectors.

Top Influencer Comparisons

In the realm of influencer marketing, LisaRaye has some hefty competition, but her connection with consumers stands tall. Influencers like Trina and Jill Scott show engagement with indexes at 466 and 458, respectively. However, LisaRaye’s unique approach gives her a distinguished place among industry giants.

Brand Segment Engagement

From music to lifestyle, marketers can find suitable brand arrangements with high engagement rankings. Lifestyle influencers Angela Yee (409) and Terrence J (449) are vital examples, hinting at partnerships highlighting fashion, events, and more!

In conclusion, LisaRaye’s market potential is bursting at the seams. The combination of her diverse audience, strong connection across demographics, and solid engagement statistics presents an alluring opportunity for brands looking to collaborate. Investing in this report can unlock the keys to reaching this engaged consumer base, and for brands wishing to leap into the spotlight—LisaRaye is a go-to guide!

If you’re passionate about diving deeper into LisaRaye's influencer reach, don’t miss your chance to license the full report. It’s where compelling data meets engaging storytelling—just like LisaRaye herself!

Report Highlights ➡️
LisaRaye
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️