Kenny Smith

Kenny Smith
Strategy Map • click for full interactive dashboard

Access Insights Dashboard (Free)

Uncovering Kenny Smith's Influence in the US Market

The Cheerful Charm of Kenny Smith

Have you ever felt like you needed a little more spark in your life? Meet Kenny Smith, a fan-favorite influencer known for his captivating personality and entertaining content. With a background rooted in the world of sports, specifically basketball, Kenny has dribbled his way into the hearts of many. His ability to connect with a diverse audience showcases just how influential he truly is. Let’s jump right into the numbers to see just how far his reach extends!

Top Consumer Segments Engaging with Kenny Smith

Kenny’s audience isn’t just a bunch of bounces and layups; it’s a tapestry of different backgrounds and demographics. The following segments reflect the diverse group that Kenny has captured:

  • 1. #Ebony&Essence - Representing older African American households, primarily led by single parents, this group makes up 2.5% of Kenny's reach, with an index of 267 against the US population.
  • 2. #OldTownRoad - This segment captures families from both Black and White communities, popular in lower-priced suburbs, accounting for 3.0%, with an index of 139.
  • 3. #RaisingTheBar - Young, educated renters embody this segment, making up 2.9% of Kenny's audience, and they index at 122.

These statistics underscore the kinds of families Kenny is reaching, as well as the unique visiting card they carry in the marketplace. His influence is moving through various sectors like a well-passed basketball!

The Marketing and Demographics Breakdown

Analyzing the demographics of Kenny Smith's audience unveils an impressive diversity of ages, income levels, and family structures:

Age Bracket Breakdown

  • Age 25-29: 8.14% (Indexed at 16)
  • Age 30-34: 7.46% (Indexed at 11)
  • Age 5-17: 17.95% (Indexed at 8)

Kenny’s audience skews younger, appealing to millennials and Gen Zers. This demographic connection grants brands the premium chance to establish authentic engagements within a key spending group.

Income Levels

  • Less than $15,000: 14.6% (Indexed at 34)
  • $15,000 to $24,999: 11.31% (Indexed at 22)
  • $50,000 to $59,999: 8.03% (Indexed at 6)

Learning about income levels leads us to notice Kenny's audience includes a substantial segment from lower brackets, but they’re hip and connected – not a bad position for brands willing to engage!

Educational Background

  • Some college: 30.71% (Indexed at 6)
  • Bachelor's degree: 15.44% (Indexed at -21)

His audience is characterized by many having attended college, positioning them as educated consumers who can value branded content delivered humorously and relatable.

What Makes Kenny Tick? Actionable Insights

Kenny’s success can widely be attributed to his connections with other notable influencers and brands in the market. Here's a quick rundown of successful entities:

  • Jermaine Dupri: Indexed at 333, a powerhouse musician.
  • DL Hughley: Comedian with an index of 320, resonating well with audiences seeking humor and wit.
  • Kandi Burruss: Reality TV star, indexed at 313, proving that a diverse line-up keeps the ball in Kenny’s court.

Brands looking to harness Kenny’s popularity can consider these connections to bolster advertising endeavors through the powerful lens of influencer marketing.

The Power of Connection: Urbanization and Family Structure

Kenny’s audience primarily resides in urbanized areas (87.27% of the followers). This urban presence opens up avenues for targeted marketing strategies catered to metropolitan lifestyles. Coupled with an index of 68 for lone female parents, it's evident there's an engaged consumer group out there eager for relatable content!

Is Kenny Worth Your Time? Look No Further

If you’re pondering whether Kenny Smith should be your go-to influencer, the results are clear. His influence spans diverse demographics and provides a valuable platform ripe for partnership.

The detailed breakdown of consumer segments combined with actionable marketing insights sets a solid foundation for brands seeking to maximize their engagement through Kenny’s reach. With high-profile connections and a variety of consumers willing to jump on board, there’s no beating around the bush; his influence is leagues ahead!

Join the Winners’ Circle!

Ready to bring your brand to life? Partnering with Kenny Smith could be your game-changing move! By tapping into this report, you’ll gain even more knowledge! So don’t miss out—join the winners’ circle and license the full report today!

In These Numbers, We Trust

It’s not just about basic stats; it’s about the stories these numbers tell. Connect your brand with a rising star who has mastered the art of influence. With Kenny at the helm, you can rest easy knowing you’ve got an ace up your sleeve!