The Reach of Influencer Josh Turner in the US – A Report Summary
Introduction
Who would have thought that country music could bring together engaging melodies, relatable stories, and a vast audience when simmered down to influencer reach? Meet Josh Turner, a name that resonates well beyond the confines of country music! This report reveals the compelling metrics behind his influence across various consumer segments and demographics in the United States. So, buckle up, folks, because we’re about to embark on a data-driven rodeo ride!
Top Consumer Segments
Ready to round up some interesting consumer segments that follow Josh Turner? Here’s a glimpse into the top-ranking demographics:
- M04 - #Kids&Country - Young families working in farming and blue-collar professions, predominantly in small towns. They’re all about that wholesome, down-to-earth life, making up 6.35% of Turner’s customer base, with an impressive index of 258 against the US population.
- N01 - #DirtRoadDynasty - These are older, lower-income families who are rooted in their factory and blue-collar jobs. They encapsulate the heart of America with 4.18% of the market share, indexed at a whopping 274!
- N04 - #Merica - Channeling your inner patriot? This demographic consists mainly of white households in semi-rural areas closely tracking high school and college sports at 4.25%. They sport an index of 272, demonstrating a serious commitment to American values.
- M02 - #JohnDeereCountry - Families and couples who embrace that iconic blue-collar life with an average income make up 4.08%, index 190—farming and working hard are in their DNA.
- O01 - #SmallTownSatellites - Older folks who appreciate the simple things in life and work in blue-collar jobs round out the top five with another 4.08% share. They also index at 192, proving that small-town charm is a strong pull factor.
With segments like SouthernCross and Camo&Cornfields falling in line close behind, it’s clear that Turner attracts a diverse range of dedicated fan bases deeply rooted in American soil.
Demographic Details
A closer look at the demographics shed more light on this influencer's reach. From age distribution to education levels, Josh Turner’s audience is a smorgasbord of different groups.
Age Distribution
- Aged 50-64: Accounts for 21.42% of Turner’s customer base, indexing favorably at 10
- Ages 25-29 and 30-34 lag behind with 6.35% and 5.99%—definitely a sweet spot for us time-machine dreamers.
Education Levels
Let’s see how the fans stack up on the education front:
- High school diploma: 36.24% - they got that cap and gown, hats off to our grads!
- Some college experience: 31.26% - because who doesn't love an adventure in higher learning?
- Bachelor's degree: 12.62% - bringing a dash of academic flair into the mix!
Who knew that high school graduates could create such a magnificent sound wave of influence?
Income and Commute Trends
When it comes to income, Turner’s fan club is not so flashy but feels much more grounded:
- A significant portion falls into the $35,000 to $49,999 range, representing 15.12%.
- About 70.08% own their homes—definitely a stable crew looking to jam out in their backyards!
As for transportation, a staggering 85.16% drive cars, making them road-trip ready for all of Turner's concerts!
Actionable Insights
So what does this data mean for businesses keen on tapping into Josh Turner’s influence? Here are some nuggets to chew on!
1. **Mobile-Driven Engagement**: Pizza Pro tops the charts with a weighted index of 427, pulling in a torrent of Turner’s fans. Who doesn’t love a good slice of pizza while feasting on lyrical gold?
2. **Convenience Stores Appeal**: With firms like On The Run Convenience and Turkey Hill indexing significantly, that quick pit stop resonates with Turner’s audience after a long day in the fields.
3. **Brand Partnerships**: By aligning with brands that cater to blue-collar and rural consumers—like Rural King and Dollar General—businesses can capitalize on Turner's loyal following.
4. **Diverse Touchpoints**: Engaging fans across digital platforms, from social media influencers to lifestyle brands like Sheetz and Duck Commander, can amp up brand presence within Turner’s reach.
The Bottom Line
The report paints a vivid picture of the reach Josh Turner commands across various consumer segments and demographics. Whether you're a small business ready to rodeo into partnerships or an influencer seeking to understand your community better, the metrics presented serve as a guiding star on the horizon. Embrace the charm of true country influence and let this report lead you where the music sounds sweeter!
So, if you’re still strumming away and contemplating the vast expanse of influencer marketing potential, grab the full report—and watch your strategy take flight like a country hit single flying up the charts!
