Josh Barro

Josh Barro is an American journalist and columnist known for his work with New York Magazine and Business Insider, and as a former host of KCRW's 'Left, Right & Center.'

Josh Barro: The Influencer Who Knows the Numbers (and Puns!)

Welcome to the world of Josh Barro, the influencer who is not just a familiar name but also a significant presence across various consumer segments. Barro's reach is as extensive as the breadth of New York bagels, and we’re here to give you a taste of the data that demonstrates his influence. Spoiler alert: It’s a feast! Ready to dig in? Let’s make it snappy and serve it hot.

Consumer Segments that Love Josh

Breaking down the demographics of Josh Barro's followers shows us a diverse clientele with specific tastes. You could say he attracts an audience that’s got style and substance—like a well-tailored suit! Lifestyle segments where Barro finds a stronghold include:

  • #HighRisers: Picture this—young professionals strutting through cities in their Warby Parkers, sipping artisanal coffee. Comprising 4.68% of his audience, they stand out with an indexed reach of 470 against the US populace.
  • #Urbanists: Next up, we have the trendsetters of densely populated, gentrified neighborhoods. About 5.82% of his audience is identified as Urbanists, boasting an indexed score of 447.
  • : With 2.75% of the numbers, they’re young, diverse renters making waves in arts jobs, and they index at a solid 268.
  • #GoldenCitySolos: These are retirees enjoying their golden years and making up 2.75% of the mix with an index of 254. Talk about living the good life!
  • #RisingProfessionals: Capturing 3.09% of the followers, these well-educated young professionals living it up in hot neighborhoods indicate a reach of 235.

From high earners to those seeking the ideal urban lifestyle, these segments reflect Barro's knack for engaging with the crème de la crème of consumer bases.

Marketing Insights to Multitask Your Branding

What can businesses glean from Barro’s success? Well, the actionable insights can skyrocket your marketing strategies! Here’s what tickled the data gurus:

  • Social Media Sweet Spots: Brands utilizing social media for grocery and superstore advertising, like FreshDirect, received a notoriety index of 523 when mentioned in tandem with Barro.
  • Service Marketing: Shared offices and coworking spaces (think: WeWork) have seen a boost with a weighted index of 478. It’s clear that Barro’s influence translates into foot traffic and web clicks!
  • Styling Blogs: The Infatuation isn’t just about food—it’s about coming together around content that drives food industry engagement and includes an indexed response of 483!

With information like this under your belt, you could approach Barro for licensing opportunities that reach target audiences efficiently. Jump on board, and you might just ride the Barro wave to branding success!

Demographics: Who’s Following Josh Barro?

Take a closer look at these enthusiastic followers, and you’ll find that they represent a lively mix of ages and occupations. Let’s unzip that demographic bag now:

Age Breakdown

Barro’s followers are a finely aged blend. The age breakdown includes:

  • 25-29 year-olds: A striking 8.8% are in this golden age bracket, indexing at a juicy 26 against the US.
  • 35-44 year-olds: Bringing in 13.46% of the audience, this group holds down the fort in job roles while offering a solid 7 index.
  • 50-64 year-olds: They are a respectful 19.47% presence, indicating maturity in Barro's influence—a true multi-generational relay!

With youth on his side but also appealing to seasoned audiences, Barro’s content resonates well across different life stages.

Educational Achievements

Barro’s followers are fans of lifelong learning! The education statistics unveil:

  • Graduate Degree Holders: A whopping 23.19% have postgraduate degrees, with an impressive index of 92. These aren’t just your run-of-the-mill fans!
  • Bachelor’s Degrees: Another 30.77%, indexing at 58, shows a classroom angle that many brands would snatch at for target advertising.

It seems Barro’s content attracts an intellectually curious audience ready to embrace meaningful conversations about various subjects.

Income Insights

Barro’s appeal is as strong as a double espresso when it comes to income demographics:

  • High Earners: With 16.91% of followers making over $200,000, they index at a remarkable 142—proof that Barro attracts affluent audiences eager to engage!
  • Upper Middle Class: An additional 10.11% fall into the $150,000 to $199,999 bracket, ready and willing to spend on what Barro endorses.

This data paints a clear picture; Barro’s influence can take brands to where the big bucks are!

Wrap It Up with a Pun!

In a nutshell, if you want to **get in on** the Josh Barro influence game, you need more than just great content—you need data that proves you can hit the right notes in your marketing strategy! With such a rich tapestry of demographics, consumer segments, and actionable insights at your fingertips, it’s practically a “Barro-nanza” waiting to happen!

Don’t miss your chance to license the full report and turn your marketing strategy from mere ordinary to extraordinary—because when you understand your audience and the ever-charming Josh Barro, you're bound to make an influential impact!

So let this report be the “key lime” pie to your marketing strategy—curtains up, props ready, and let the Barro show begin!

Report Highlights ➡️
Josh Barro
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️