Welcome to the world of influencer outreach, where Jason Johnson reigns as a vibrant figure! This report examines the reach of Jason Johnson and the demographics that make up his audience. Buckle up as we take a joyride through consumer segments, actionable insights, and intriguing demographic details!
Let's kick things off with the consumer segments that are eating up Jason's content like a buffet on a boat! These segments represent potential customers that are ideal for brands wanting to hitch a ride on Johnson's influence:
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Overall Rank |
|---|---|---|---|---|
| E02 - Urban Fashion | Upper-middle-class African American families near major urban areas. | 2.62% | 315.0 | 1 |
| G03 - Urbanists | Young, White, well-off renters living in gentrified neighborhoods of first-tier cities. | 2.66% | 199.0 | 2 |
| Q02 - Ebony & Essence | Older and below-average income African American households often headed by single (and female) parents. | 2.15% | 232.0 | 3 |
| H03 - Raising The Bar | Primarily young, well-educated renters raising the waterline in diverse, mixed-income areas. | 3.54% | 150.0 | 3 |
| Q04 - Soul & Spirit | Renters in African American neighborhoods with low income and a high percentage of female householders. | 2.02% | 262.0 | 5 |
The first segment, #UrbanFashion, is a real trendsetter! It shines with visibility for manufacturers aiming to impact urban fashion sales. Following closely behind, #Urbanists and #Ebony & Essence represent unique audiences ripe for influence. Meanwhile, the other segments provide marketing goldmines for brands seeking outreach opportunities!
This report also reveals which brands have captured the attention of Jason's audience. Here are the top engagement categories that influencers and brands are leveraging:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Mobile | Retail | Electronics | Microsoft | 493 |
| Mobile | Services | Co-working Spaces | WeWork | 403 |
| SocialMedia | Brands | Grocery | FreshDirect | 396 |
| Mobile | Restaurant | QSR | Giordano's | 351 |
| Mobile | Retail | Cosmetics | Bluemercury | 331 |
Brands like Microsoft, WeWork, and FreshDirect have successfully captured the hearts of Jason's audience! If you’re looking to partner with influential brands, this report can point you in the right direction to score your next marketing touchdown.
Next, we turn to the demographics to get a closer look at the audience that Jason Johnson engages with. You can compare your current marketing tactics to this data and see where gaps or opportunities lie:
| Category | Subcategory | Title | Percentage of Customers | Percentage of Population | Indexed to Population | |
|---|---|---|---|---|---|---|
| Demographics | Percentage | Age 25-29 | 9.51% | 7.0% | 36 | |
| Demographics | Percentage | Age 30-34 | 8.44% | 6.7% | 26 | |
| Demographics | Percentage | Age 35-44 | 13.43% | 12.6% | 7 | |
| Demographics | Percentage | Commute Transportation | Car | 63.96% | 73.2% | -13 |
| Demographics | Percentage | Education | Graduate degree | 18.09% | 12.1% | 49 |
As evident from the demographics table, Jason’s audience is primarily ages 25-44, so brands targeting millennials and Gen Z can really hit the jackpot! Notably, the audience is educated, so marketing strategies should be crafted with a sophisticated touch. If your brand fits within this demographic, hop on board the influencer train!
In today’s marketing arena, knowing your audience is just as important as having a great product. This report on Jason Johnson's reach serves up a treasure trove of audience insights, consumer segments, and actionable brand engagement strategies. Brands looking to collaborate with influencers in their shared demographics will find this information particularly useful!
So take a page from Jason Johnson's playbook, and don’t miss your chance to ride the wave of influencer marketing. It’s time to license the full report and make a splash in your marketing strategy! Aim high and let your brand soar with the influence of Jason Johnson!
