Jase Robertson

Jase Robertson is a reality TV star known for 'Duck Dynasty,' a family-oriented show about the Robertson family's duck call business.

The Incredible Reach of Jase Robertson: A Breakdown of Influence

Jase Robertson is not just a man of the famous duck call, but a bonafide influencer whose reach spreads across small-town America and beyond! As a prominent figure from the reality TV series Duck Dynasty, Jase has effectively captured the hearts and wallets of a diverse audience. This report dives into the demographics of Jase’s followers, highlighting the market potential for brands looking to connect with his audience. If you're ready to take a trek into the woods of analytics, let’s explore the details!

Consumer Segments That Follow Jase

Our hunt for insights brings us to the following top consumer segments that resonate with Jase:

  • N01 - #DirtRoadDynasty: Representing older, lower-income families working factory and blue-collar jobs (4.99% of customers), this segment has a striking index of 326 against the US population. Talk about loyal followers!
  • M04 - #Kids&Country: Younger families involved in farming and blue-collar roles in rural areas comprise about 7.08% of the followers with an indexed rate of 287. They must be keeping their boots dusty!
  • N04 - #Merica: This assortment of white, semi-rural households is following Jase for his genuine heart, accounting for 4.65% of customers.
  • N02 - #SouthernCross: Lower-income couples and single parents from varied rural cultures find a community here with a following of 3.94%.
  • M02 - #JohnDeereCountry: The tractor-loving families featuring an average income rock a 4.75% customer share with an index of 220. They’re not just plowing fields but also marketing potential!

Notable Insights on Segmentation

The data illustrates that Jase Robertson holds significant sway among consumers from blue-collar backgrounds, which can offer brands a unique opportunity to engage in authentic and relatable marketing. Influencers like Jase are critical for businesses aiming to tap into the grassroots of America. When brands align with authentic voices, they strike gold — or in this case, perhaps some camo and a fishing rod!

Demographics: The Face Behind the Follower

Ready to meet Jase’s fans? The audience spans all ages and incomes, making it an enticing market! Here’s a peek into the numbers:

  • Age Distribution: The majority of his audience is in the age group of 50-64 (24.24%) and 65-74 (11.98%). The wisdom of experience is a powerful thing!
  • Income Levels: Interestingly, about 12.87% of Jase's followers earn $15,000 to $24,999 annually — perfect for brands offering affordable products.
  • Home Ownership: A whopping 82.89% of his audience owns their homes. Talk about stability!

Understanding the Demographic Mix

The findings show that Jase represents a blend of consumers who appreciate accessibility, authenticity, and connection to tradition. With 95.11% commuting by car, they might just be tuning into Jase’s updates on the go, turning their rides into a mini road trip of discovery!

How Clients Can Use This Information

This detailed glimpse into Jase Robertson's audience isn't just for fun and games! Here are a few marketing strategies to consider:

  • Product Placement: Brands related to home improvement, outdoor living, or healthy food products align perfectly with Jase and his audience's interests.
  • Community Engagement: Engaging sponsorships or collaborations with local events can bolster the brand's reputation in these communities.
  • Social Media Collaboration: Appearing in Jase’s content can amplify visibility. Brands can even partner for giveaways that connect with the core audience’s values.
  • Targeted Advertisements: Ads can reflect the lifestyle of his audience, incorporating themes like family values, cultural significance, and community support.

The Power of Jase Robertson’s Influence

With Jase at the helm, brands can ride the wave of his appeal to attract authenticity-seeking consumers. Jase sparks connection through relatable storytelling — something brands should capitalize on!

Wrap Up: The License to Prosper

If your business is looking to hitch a ride into the influencer marketing express lane or get a closer look at the treasures contained within this report, now’s your chance! Jase Robertson’s audience is ready for engagement, and businesses willing to step into the light have the opportunity to flourish. Prepare to face the market with confidence; lest we forget, failure to plan is just planning to fail. So, consider licensing this full report to unlock even more specific strategies to capture Jase’s audience!

Join us in exploring the great outdoors of marketing possibilities! Let’s make it happen, one duck at a time!

Report Highlights ➡️
Jase Robertson
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️