Hillsong UNITED

Hillsong UNITED
Strategy Map • click for full interactive dashboard

Access Insights Dashboard (Free)

Unpacking the Hillsong UNITED Influence Across the USA: A Comprehensive Report

Market Overview

Hillsong UNITED is more than just a name; it's a movement that resonates with millions across the United States. Popularly known for their uplifting music and spiritual messages, this band has captivated an audience that transcends boundaries. But how extensive is their reach? And who exactly are their fans? Let’s take a light-hearted dive into the substantial marketing and demographic report that shines a spotlight on Hillsong UNITED's influence.

Top Consumer Segments: The Hillsong Family Tree

When it comes to Hillsong UNITED's audience, you might say they branch out like a well-loved family tree, with each segment exhibiting its own unique quirks and traits. We've ranked their top consumer segments, revealing who tunes in and sings along to their melodies:

  1. #JohnDeereCountry

    This segment comprises families and couples in blue-collar jobs who enjoy country living. They make up approximately 4.1% of the customer base and index at 185% against the US population. That’s a dedicated farming and faith crowd!

  2. #Kids&Country

    Younger families tied to blue-collar jobs and small-town life represent around 3.63% of listeners, indexing at 143%. Perfect for Hillsong's family-friendly vibes!

  3. #CrackerBarrelBarons

    This third spot goes to middle-aged and older couples, representing 2.78% of the fan base. This group lives the classic rural lifestyle, indexing at 151% — biscuits, gravy, and hymns anyone?

  4. #BabiesBurbs&Blessings

    Younger upper-middle-class suburban families are next in line at 3.12%. These families take their parenting and faith seriously, gathering at church picnic tables and family game nights.

  5. #SouthernCross

    Lower-income couples and single parents intermingle white and black rural cultures, contributing 2.45% of the customer base. They index impressively at 180% against the US population, showing Hillsong's broad reach.

Demographics: Hillsong in Numbers

In the age of data, Hillsong UNITED fans are far from a faceless audience! The report reveals a treasure trove of demographic insights that illuminate who these believers are:

Age Groups

  • 5-17: Making up 17.39% of the audience, including many youth dishing out authentic Instagram moments.
  • 35-44: This segment accounts for 12.77%, perfecting the work-life-worship balance.
  • 50-64: This age group also leads with 19.51%, showcasing the appeal Hillsong holds across generations.

Education Level

  • High School Diploma: 32.04% - preaching to the choir!
  • Some College: 31.68% - the bridge between study and spiritual exploration.
  • Bachelor’s Degree: 15.34% - elevated minds sharing the good word!

Income Levels

  • Less than $15,000: 11.06% - because spirituality knows no bounds!
  • $35,000 to $49,999: 13.99% - a sweet spot, balancing faith and finances.
  • $200,000+: 3.41% - representing the elite few who also adore uplifting music.

What Makes Hillsong Popular? Actionable Insights

Hillsong UNITED doesn’t just perform; they connect deeply with their community. Insights suggest that their influences stretch into various categories:

  • Social Media and Influencers: Hillsong is associated with spiritual leaders and relatable influencers. For example, Billy Graham impacts a weighted index of 195, showcasing Hillsong’s cred in the spiritual sphere.
  • Mobile Convenience and Grocery Retail: Engaging audiences where they are is crucial. The report highlights notable brands they connect with, such as Brookshire Brothers (grocery) and Turkey Hill (convenience stores).

Getting to Know Hillsong's Audience: Where They Live

Hillsong's reach isn’t confined to urban mega-cities; rural areas also show fervent engagement. Over 31.49% of fans hail from rural regions, while a blend of urban, suburban, and more densely populated areas reflect a balanced audience mix.

The Bottom Line: Why This Report is a Wise License

So, you might ask, what’s in it for you? Companies and influencers who tap into Hillsong UNITED's extensive reach not only extend their market presence but also engage with an audience that actively seeks inspiration and connection. This report offers a treasure trove of actionable insights that can shape marketing strategies, brand partnerships, and social initiatives.

Licensing this report is not just a good idea — it’s a soul-saver! Whether you're looking to expand into faith-based marketing or wanting to explore collaboration opportunities with Hillsong, these insights are bound to amplify your reach and engagement. So why wait? Put a “Hallelujah” in your marketing strategy today and consider licensing the full report!

Spiritual Marketing Awaits!

Join the communion of brands that are leveraging Hillsong UNITED's influence. With the analytics to back you up, your marketing will be as compelling as a Sunday sermon! Don’t just take our word for it; see for yourself and become part of the growing Hillsong faithful.