In the ever-changing world of media, few names resonate quite like Greta Van Susteren. Known for her engaging style and insightful commentary, she has made her mark in the influencer arena. This report shines a spotlight on her US audience, drawing a detailed portrait of the demographic and behavioral characteristics that define her followers. Are you ready to saddle up and ride through the data? Because there’s plenty to unpack!
Let’s kick things off by taking a gander at the consumer segments that are most engaged with Greta’s content. We've ranked these segments according to their reach and relevance to her audience.
Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percentage of US Population | Overall Rank |
---|---|---|---|---|---|
M04 - #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | 0.0309 | 124.0 | 0.0253 | 1 |
N01 - #DirtRoadDynasty | Older, lower-income families working factory and blue-collar jobs. | 0.0204 | 132.0 | 0.0156 | 2 |
L03 - #CrackerBarrelBarons | Middle-aged and older rural couples in blue-collar jobs living iconic country lives. | 0.0217 | 120.0 | 0.0183 | 3 |
M02 - #JohnDeereCountry | Families and couples with average income working blue-collar jobs. | 0.0257 | 118.0 | 0.0222 | 3 |
L04 - #PensionPastures | Older couples in farm and blue-collar professions enjoying the outdoors. | 0.0204 | 124.0 | 0.0166 | 5 |
K02 - #SnowbirdSet | Modestly retired couples, many living in Florida, these households planning their next vacation to the beach or casino. | 0.0176 | 210.0 | 0.0085 | 6 |
The dominance of segments such as #Kids&Country and #DirtRoadDynasty highlights Greta's foothold among blue-collar families. These segments align perfectly with her content's themes, which often resonate with traditional American values and lifestyles.
When it comes to brand interactions, Greta’s audience isn't shy about where they spend their time—and dollars. Here are some categories and brands that have prominent engagement indexes:
Source | Category | Subcategory | Title | Weighted Index |
---|---|---|---|---|
mobile | grocery | Grocery | Brookshire Brothers | 419 |
socialmedia | influencers | Reality TV Stars | Korie Robertson | 214 |
mobile | services | Hearing Care | My Hearing Centers | 252 |
mobile | restaurant | Casual Dining | Huddle House | 222 |
socialmedia | brands | Outdoors | Duck Commander | 216 |
These figures indicate that Greta’s influence extends beyond mere watch time—she’s helping drive consumer decisions. Understandably, her audience identifies with brands that reflect their lifestyle, preferences, and needs.
Now let’s get into the nitty-gritty of who makes up this valuable audience demographic. Here are some eye-catching demographics that portray her follower base:
Category | Subcategory | Title | Percent Customers | Percent Population | Indexed to Population |
---|---|---|---|---|---|
demographics | Age | 75+ | 9.88 | 6.4 | 54 |
demographics | Age | 65-74 | 12.08 | 8.8 | 37 |
demographics | Age | 50-64 | 21.86 | 19.5 | 12 |
demographics | Commute Transportation | Work From Home | 4.89 | 4.2 | 17 |
demographics | Home Tenure | Owned | 77.13 | 63.8 | 21 |
The data showcases a notable portion of older demographics, indicating that Greta's content appeals to a mature audience. Additionally, with a high percentage of home ownership, these are consumers who appreciate stability and quality—just like the services and products that they prefer.
If you're a brand looking to partner with an influencer whose reach resonates deeply with traditional American values, then understanding Greta Van Susteren's audience is a golden opportunity. With her extensive engagement across various segments and brands, you're poised to make significant in-roads in the marketplace.
Curious to find out more? Don't miss your chance to access the full report and gather all the valuable insights needed to tailor your marketing strategies effectively. The world is your oyster, and we’ve got the pearls of wisdom just waiting for you!
As we tie up this deep ride through Greta Van Susteren’s outreach, it’s clear that her influence is more than just a hot topic—it’s a hot ticket for brands wanting to connect with an appreciative audience. By licensing this report, you can glean all the juicy details and uncover the opportunities to engage with this lucrative market.