Faith Evans

Faith Evans, a key figure in R&B, first rose to fame in the 1990s. A Grammy winner known for her soulful voice, she's recognized for her solo work and collaborations, notably with her late husband, The Notorious B.I.G.

Faith Evans: Reach, Segmentation, and Marketing Insights

Get ready to hit the high notes as we explore the extensive report detailing the reach and demographics of American singer-songwriter, Faith Evans! Known as the “First Lady of Bad Boy” and with a voice as smooth as butter, Evans has captivated audiences across the nation. The data unveils consumer segments, marketing strategies, and demographic breakdowns that showcase her growing prominence in the influencer arena. Whether you're a business eager to partner with her or an influencer seeking your path to stardom, this report sings a sweet song for you!

Targeted Consumer Segments

Let’s kick off our discovery by highlighting the target audience segments that correlate with Faith Evans’ reach.

Segment Name Description Percentage of Customers Indexed Against US Population Percent US Population Overall Rank
#Ebony&Essence Older and below-average income African American households often headed by single (and female) parents. 0.06 621.0 0.0093 1
#SoulRoots Small-town African American households with little earnings. 0.0389 662.0 0.0057 2
#Soul&Spirit Renters in African American neighborhoods with low income and a high percentage of female householders. 0.0487 606.0 0.0078 3
#UrbanFashion Upper-middle-class African American families near major urban areas. 0.0453 524.0 0.0084 4
#DieselBlues Blue-collar mixed black and white neighborhoods with low education and income. 0.0367 321.0 0.011 5
#ResilientRenters Renting households characterized by extremely low income, low education levels, and vacancy rates. 0.0246 505.0 0.0047 6
#Faith&Football Middle-aged, diverse, and lower-income households working blue-collar jobs. 0.0292 203.0 0.0139 7

The top segments include economically challenged yet culturally rich communities, showcasing the context of representation and relatability that Faith Evans embodies. From family-rooted households to resilient renters, her potential market spans a rich tapestry of life experiences.

Actionable Insights for Marketing

Now, let’s shake things up with some actionable insights drawn from the report. Businesses looking to leverage Faith Evan's influence could greatly benefit from her strong connections with brands and social media personas frequently associated with her audience.

Notable influencers and brands involving Evans include:

  • Tameka Harris (TV personalities - weighted index: 485)
  • TV One (marketing - weighted index: 469)
  • Angela Yee (lifestyle influencer - weighted index: 405)
  • T.I. (musician - weighted index: 350)
  • Popeyes Chicken (restaurant brand - weighted index: 235)

These associations not only highlight the kind of brands seeking to engage with Evans’ audience but also illustrate an inspiring network that could influence cooperative marketing strategies. If your brand lies somewhere along the intersection of lifestyle, music, and community, then you might want to listen up!

Demographic Breakdown: Who’s Listening?

Now that we’ve explored potential markets and marketing hooks, let’s turn the spotlight on demographic details that reveal who exactly is following Faith Evans and connecting with her musical notes.

Category Subcategory Percentage of Customers Percentage of Population Indexed to Population
Age 25-29 9.08 7.0 30
Age 18-24 11.62 9.6 21
Commute Transportation Public Transportation 7.86 4.3 83
Location Urbanized Area 88.3 71.3 24
Income Less than $15,000 22.37 10.9 105
Education Less than high school 21.49 12.3 75
Family Structure Lone female parent with kids 16.63 8.0 108

The demographics point to a diverse audience, encompassing a youthful, urban, and economically conscious crowd. A significant portion of listeners fall within the age range of 18-29, showcasing Faith Evans' ability to resonate with younger generations while representing single-parent households.

With 88.3% residing in urbanized areas, businesses seeking to leverage Faith Evans' influence will likely find fertile ground in cities where culture and community thrive. Products targeting younger, financially conscious audiences with a strong focus on culture and community could be in high demand, lining up well with Evans' brand image.

Conclusion: Tune into Opportunities

In the symphony of marketing, Faith Evans hits all the right notes! Her reach spans across multiple segments and demographics, providing businesses and influencers alike with the opportunity to tap into an audience that values culture, loyalty, and relatability.

The report showcases how brands can strike a chord by aligning with faith and family-focused values while also recognizing the importance of community. Those who wish to capture this audience's attention must leverage marketing channels and strategies that resonate with the tone of Faith Evans' persona. Ready to unlock those insights? Don’t miss the chance to license the complete report and turn your marketing efforts into a chart-topping success!

So, whether you're in the game to promote products, seek collaborations, or just want to learn more about connecting with community-led audiences, grabbing this report will definitely give you the lyrical lift you need! Get ready to let your marketing hit the right note!

Report Highlights ➡️
Faith Evans
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️