Welcome to the land of opportunity where influencers shine brighter than disco balls at a '70s party! In particular, let’s take a look at the agricultural ambassador and former Congressman, Devin Nunes. With his knack for connecting soil to sales, this report digs deep into his reach across the United States, and boy, there's a lot to unearth!
Hold onto your straw hats and get ready for the audience breakdown. Nunes has cultivated relationships with various consumer segments, showcasing demographics that are as diverse as your grandma's cookie jar. Here’s a snapshot of the top consumer groups attracted to him:
| Segment | Description | Percentage of Customers | Indexed Against U.S. Population | Percentage of U.S. Population | Overall Rank |
|---|---|---|---|---|---|
| M02 - #JohnDeereCountry | Families and couples with average income working blue-collar jobs. | 2.99% | 137.0 | 2.22% | 1 |
| L03 - #CrackerBarrelBarons | Middle-aged and older rural couples in blue-collar jobs living iconic country lives. | 2.45% | 135.0 | 1.83% | 2 |
| L04 - #PensionPastures | Older couples in farm and blue-collar professions enjoying the outdoors. | 2.29% | 139.0 | 1.66% | 3 |
| M04 - #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | 3.17% | 127.0 | 2.53% | 4 |
| N01 - #DirtRoadDynasty | Older, lower-income families working factory and blue-collar jobs. | 2.28% | 147.0 | 1.56% | 5 |
Nunes’ fan club is fronted by blue-collar workers, retirees, and families who probably find joy in “farm to table” moments more than a five-star restaurant meal! The highest-ranked segment, #JohnDeereCountry, shows that his audience is living the American dream that’s tied to agriculture and local communities!
The report reveals how Nunes can become a ‘crop-tastic’ marketing vehicle for brands looking to target rural America. The “actionable insights” section hints at opportunities ripe for the picking:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Mobile | Retail | Hardware, Home Improvement | Aubuchon Hardware | 345 |
| Mobile | Convenience | Convenience Stores | On The Run Convenience | 283 |
| Social Media | Brands | Outdoors | Duck Commander | 227 |
| Mobile | Automotive | Auto Services | CITGO Lube | 239 |
| Mobile | Grocery | Grocery | Tops Friendly Markets | 239 |
Brands that cater to homeowners, farmers, and outdoor enthusiasts are poised to see a bountiful harvest by partnering with Nunes. With his audience living life off the beaten path, there is ample room for success in promoting outdoor lifestyle brands, hardware stores, and even grease monkey auto services!
As we take a closer look at the demographics, it’s clear that Devin Nunes has the kind of audience that drives pickup trucks, prefers home-cooked meals, and can probably recite the entire cast of “Duck Dynasty” from memory!
| Source | Category | Subcategory | Title | Percentage of Customers | Indexed to Population |
|---|---|---|---|---|---|
| Demographics | Age | 75+ | Senior Citizens | 9.39% | 47 |
| Demographics | Age | 65-74 | Senior Citizens | 12.08% | 37 |
| Demographics | Commute | Car | Transportation Method | 84.69% | 16 |
| Demographics | Education | High School Diploma | Education Level | 30.83% | 14 |
| Demographics | Income | $75,000 to $99,999 | Income Bracket | 13.21% | 6 |
The audience skews older, with a solid majority well above 50, and primarily rely on cars to get around. With a significant portion possessing high school diplomas and incomes that are often tied to blue-collar jobs, it’s clear that Nunes resonates with those who embody the hardworking spirit of America.
If you’re still on the fence about diving into this pool of data, let me lay it out like freshly cut grass. This report isn’t just a collection of numbers but a gardener’s plot of potential. Whether you're a business looking to nurture relationships with a worthwhile influencer or an influencer wishing to bloom your brand into new markets, this full report provides the necessary seeds for growth.
With Nunes at the helm of engagement in rural America, the familiarity with his audience ensures a fruitful harvest of marketing opportunities. The findings offer a treasure trove of actionable insights, consumer analytics, and demographic details that can help shape your marketing strategies effectively while ensuring your returns stand taller than a cornstalk on a hot summer day.
Don't hesitate—grab the full report and let’s plant the seeds for a prosperous future!
To sum it up, Devin Nunes may not have invented corn, but he’s definitely cultivating a rich audience tapestry that businesses could only dream of. As the report highlights, whether you’re a brand looking for growth or an influencer aiming for success, holding this key to understanding Nunes' reach is simply a no-brainer!
