Who is Derek Hough?

Derek Hough is not just any influencer; he's a seasoned multi-talent known for his dazzling moves on "Dancing with the Stars," and he's turning heads with his engaging social media presence. From choreography to music, he’s got the perfect blend to sway audiences. But how swayable are these audiences? Let’s check it out!

Consumer Segments with the Most Rhythm

Derek has a unique reach in the US market, connecting with various demographics. Here’s a look at the standout segments that might just get your business moving and grooving:

• 1. #JohnDeereCountry: Families and couples with average incomes working blue-collar jobs make up 2.82% of his audience, higher than the national average.
• 2. #Kids&Country: Younger families working in small towns and rural areas, clocking in at 3.05%. Families that enjoy farm-fresh fun?
• 3. #Bootstrappers: These upper-middle-income families living near cities make up 2.56% of the audience — a delightful mix of urban and country charm, ideal for marketing.
• 4. #DirtRoadDynasty: Older, lower-income families with strong blue-collar roots are at 2.05%. That’s a lot of heart and grit, ready to dance along!
• 5. #MainStreetUSA: Moderate income, young blue-collar workers comprise 2.23%. These folks maintain that small-town feel while staying connected.

Demographics: The Beat of the Consumer

Next up, let’s take a look at the portrait of Hough's audience in terms of demographics:

Age Groups Finding their Groove

The age distribution reveals a familiar rhythm:

• 75+: 8.06% (well above the national average — they love a good dance-party nostalgia!)
• 65-74: 10.47% (those two-steppers know how to have fun!)
• 50-64: 21.24% (middle-aged movers ready for the spotlight!)
• Exuberant youth: 18-24 account for only 8.11%, which calls for some strategic targeting.

Education: The Scholars Amidst the Shimmies

While we can’t all have a PhD, it’s interesting to see:

• High School Diploma: 34.47% (enough to get a nice two-step in the right direction).
• Some College: 31.76% (future graduates dreaming big as they dance!).
• Bachelor's Degree: 13.8% (the smart cookies who appreciate the fine arts!).

Commuting: Home is Where the Heart is

How does your audience travel? Turns out, a substantial 85.01% of his audience drives to work. That’s a lot of wheels turning on the road to reach their favorite influencer!

Family Structure: Family Edition

Hough's followers are primarily:

• Married without kids: 29.96% (party of two, please!)
• Singles: 34.52% (ready to mingle and dance the night away).

Actionable Insights: Brands in Tune with Hough's Audience

Hough’s marketing potential is rock solid with engagement from several key categories. Brands tapping into his influence should consider these channels:

• Convenience Stores: Stewart's Shops leads the charge at an impressive weighted index of 508. Grab a snack and keep grooving!
• Financial Services: NBT Bank warms the hearts of lenders.
• Great Outdoors: Brands like Duck Commander resonate with this audience, wrapping nature and community into one seamless experience.
• Health and Wellness: There’s a high draw towards services where well-being meets wellness; think Vitamin World and alike.

Conclusion: License Your Success with Derek Hough

For businesses looking to harness the vibrant energy of Derek Hough’s audience, this report is a golden ticket! With in-depth analysis on consumer segments, actionable insights, and a detailed look into demographics, it’s clear that Hough offers not just entertainment, but a finely tuned marketing opportunity. Don’t miss out on tapping into this audience that’s ready to groove with your brand.

Are you ready to license the full report and elevate your marketing game? Reach out today, and together, we can take your brand from two left feet to dancing on tables!