DeRay Davis isn't just your average comedian and actor; he’s a cultural force! Whether he's cracking jokes on stage or captivating audiences on television, DeRay has built a loyal following that spans a diverse cross-section of demographics. In this report, we shine a light on the US reach of DeRay Davis, diving into the key segments that connect him to audiences and their potential for businesses looking to license his influence. Buckle up, because this journey through DeRay's impact promises to be a riot (and we’re not just 'kidding')!
Now, let's break down the crème de la crème of the audience segments that resonate most with DeRay's brand. Analyzing these segments provides invaluable context for any business or influencer looking to leverage this comedic juggernaut.
| Segment Name | Description | Percentage of Customers | Ranking |
|---|---|---|---|
| #Ebony&Essence | Older and below-average income African American households often headed by single (and female) parents. | 6.15% | 1 |
| #Soul&Spirit | Renters in African American neighborhoods with low income and a high percentage of female householders. | 4.55% | 2 |
| #SoulRoots | Small town African American households with little earnings. | 3.74% | 3 |
| #UrbanFashion | Upper-middle-class African American families near major urban areas. | 4.32% | 4 |
| #OldTownRoad | Black and white families renting and owning in lower-priced suburbs. | 4.75% | 5 |
With #Ebony&Essence taking the crown as the most prominent segment, it's clear that DeRay's humor and relatability are particularly appreciated within older African American households. However, next in line, we have the #Soul&Spirit segment, highlighting the significance of low-income renters in African American neighborhoods. Which means there's plenty of room for brands aiming to connect with these demographics to capitalize on this comedy goldmine!
Now that we know which segments stand out, let's explore the demographics of the audiences that DeRay captures. Spoiler alert: Age is just a number, but the laughs per minute are ageless!
These numbers show that DeRay has a particular appeal to younger audiences, especially those in their late teens and twenties. With a youthful demographic like this, businesses can strategize their marketing approaches to engage with consumers who value humor, entertainment, and pop culture references that resonate with DeRay’s brand.
Let’s take a closer look at the income levels and living situations of the audience segments that flock to DeRay Davis.
DeRay attracts audiences who primarily live in households making less than $15,000, representing 21.76% of his clientele! Additionally, 58.23% of his following rents rather than owns their homes. This opens a treasure trove of opportunities for brands targeting budget-conscious consumers or those seeking affordable products.
How does DeRay’s audience get around? Understanding their commuting choices adds yet another layer to the marketing pie.
With the median household relying primarily on cars, any brands looking to reach DeRay's audience might consider mobile and convenience-based marketing strategies, as well as partnerships with car services or local businesses that cater to daily commutes.
DeRay Davis attracts a varied audience that works in several sectors. Let's breech the comedy of errors that is employment demographics:
Among his followers, service and blue-collar work represent a significant portion. This means that many of his fans might be looking for relatable content and real-life advice, products, and services that specifically serve hardworking individuals across various industries. Brands that align with this blue-collar spirit can surely tap into a ripe market opportunity!
So, why should you consider licensing this report on DeRay Davis's reach? Because the comedic punchlines aren’t the only things that stand to benefit from this analysis. With a deep understanding of the demographics that flock to DeRay, brands can fine-tune their marketing strategies, impacting engagement, conversion, and ROI!
Whether you're a business wanting to align with DeRay's brand or an influencer seeking to understand your audience better, these actionable, data-driven insights are crucial. The report can pinpoint who connects with DeRay and how we can engage them authentically.
By harnessing the golden nuggets of this report, businesses can craft tailored messages that resonate with DeRay's audience. So if you're aiming for peak performance in your marketing strategies, consider licensing the full report to get all the rich details! After all, if laughter is the best medicine, then knowing your audience is the best prescription!
