Deandre Hopkins, an elite wide receiver known for his jaw-dropping catches and game-winning plays, isn’t just a star on the field; he’s also a sensation off it. With his dynamic persona, Deandre has amassed a considerable following across various social media platforms, making him a prime candidate for brands looking to connect with diverse demographics. But just how wide is that catch radius? Let’s unpack the stats that showcase the expansive reach of Deandre Hopkins and why tapping into this gold mine can benefit your business.
First up, let’s take a look at the top-ranked consumer segments surrounding Deandre’s influence, ranked by customer percentage. These segments feature diverse backgrounds, providing brands with opportunities to make authentic connections.
Comprised primarily of working-class Hispanic and Black households, this segment is characterized by large families living in more affordable housing. With a whopping 3.16% of consumers in this group, they are the top target for Deandre's engagement.
Here we find high-income, family-centered suburban dwellers that still find joy in mall visits. They make up 3.42% of customers—perfect for brands focusing on family-oriented products!
This segment focuses on Afro-Latino renters contributing to blue-collar jobs in near-suburban settings. With a representation of 2.06%, they are an essential audience for culturally relevant messaging.
Families and couples in average-income jobs that skew towards blue-collar representation are next in line, paired perfectly with any rugged, outdoor brands.
Suburban families that place a high value on faith and community wrap up our top five segments. They are ideal for brands focusing on meaningful engagement and values-based marketing.
Based on our analysis, several consumer behaviors can be highlighted to maximize the return on investment for any brand utilizing Deandre's notable reach.
Brands that dominate the convenience sector like Royal Farms are trending! Not only is convenience a selling point, but categories like apparel, restaurants, and social media influencers are gaining traction. A strong 311 weighted index for convenience stores indicates that consumers in Deandre’s orbit love speed and ease in their shopping. Is your brand keeping pace?
Humor and relatability reign supreme in social media marketing. With influencers like Joseline Hernandez and Terrence J capturing attention, there’s incredible potential in tapping into their audiences with authentic messaging.
Understanding the demographic makeup of Deandre's fans allows brands to speak directly to them in ways that resonate. Here are some noteworthy details:
The income distribution highlightss some insightful trends. The largest percentage, at 26.26%, falls under the blue-collar sector. Tapping into this demographic can elevate brands positioned within affordable offerings. On the other hand, 3.67% of consumers are in the $200K+ income range—ideal for luxury campaigns!
Families dominate, with a notable percentage of lone parent households. This demographic is ripe for brands promoting inclusivity and understanding parental dynamics.
Teaming up with Deandre Hopkins isn't just about leveraging his fame; it’s about entering the lives of diverse consumer segments filled with potential. The statistics speak volumes, showcasing connections and trends aligned perfectly with brands ready to hit the marketing ground running. From age demographics to consumer segments, Deandre’s influence is much more than just yards gained—it's about the pathways open for your brand to embark on.
Ready to turn your engagement strategy up to 11 with Deandre? Unlock the full report and get the winning plays that’ll elevate your brand to star status! Get ready to hop on board the Deandre train; the tickets are selling fast!
