David Frum

David Frum is a Canadian-American journalist and senior editor at The Atlantic, known for his conservative viewpoints and critiques of the Trump administration.

David Frum: A Deep Dive into His U.S. Influence

Meet David Frum

Who’s David Frum, you ask? Not just any influencer, but a heavyweight in the realm of political commentary! With his sharp wit and even sharper analyses, he’s a familiar name to those glued to the news or deep into thought-provoking content. A former speechwriter for President George W. Bush, Frum is revered for his insights into issues ranging from politics to culture, making him a must-follow for anyone who likes their news with a side of substance.

Consumer Segments: Who's Watching?

If you think David Frum’s audience is just a homogenous group, think again! The report showcases an expansive variety of consumer segments that tune into his content. Here’s a peek at the top-ranking segments:

  • #Urbanists: The urban elite – young, affluent, and living in trendy neighborhoods. With a customer percentage of 3.27%, they are heavily represented in Frum's viewers.
  • #HighRisers: Another affluent group at 2.91%. These high-income, well-educated professionals are curious about what Frum has to say.
  • #PicturesqueProsperity: Middle-aged families enjoying the finer things in life. They make up about 2.24% of his audience.
  • #GoldenCitySolos: Singles living their best lives in upscale urban areas. They hold a solid 2.37% customer base!
  • #YoungStars: Early-career professionals in the prime of their lives make up 3.08% of Frum’s followers.

With these segments, it’s clear that Frum attracts a crowd that’s both educated and affluent, eager for content that resonates with their values and lifestyles.

Marketing Insights: What Works?

So, what are the actionable marketing insights gained from this report? Depending on who you ask, you might say “Wow,” or maybe just nod in agreement. Here are some key takeaways:

  • Electronics and Tech: High browsing activity around electronics points to a tech-savvy audience. This could mean partnerships with brands that are big on gadgets and innovations.
  • Cosmetics: The beauty industry is not just for runways and print ads! Companies like Bluemercury capture the attention of Frum’s followership.
  • Health and Fitness: Brands such as SoulCycle can effectively engage with wealthy fitness enthusiasts among Frum's audience.
  • Travel and Dining: It seems Frum's cohorts appreciate high-caliber dining experiences and travel opportunities, making them prime targets for luxury travel and restaurant marketing.

Demographics: A Closer Look

To further tease apart Frum's audience, let’s dive into the demographics. What does this collection of followers look like? Here’s what the numbers say:

Age Group Percentage of Audience Indexed to U.S. Population
25-29 8.53% 22
30-34 7.75% 16
75+ 7.23% 13
45-49 6.73% 5
50-64 20.13% 3

The audience is diverse, with most followers aged between 25-34, which also indicates a generally younger crowd that’s more likely to engage on social platforms. However, the presence of older demographics shows that wisdom—and humor!—appeals across generations.

Transportation Choices: How They Get Around

Beyond interests, it’s also helpful to know how Frum’s audience usually commutes. After all, knowing how someone travels can tell you more than just whether they’re more of a ‘car’ or ‘public transport’ person:

  • Car: 66.86% prefer this method, which is in line with U.S. averages.
  • Public Transportation: 9.7% indicate a more eco-friendly approach to getting around.
  • Bicycle: 1.16% are cycling enthusiasts, representing a niche, but dedicated segment.

Being predominantly car owners implies a certain lifestyle that aligns with leisurely information consumption—think podcasts during drives or thoughtful articles read during their downtime.

Home and Housing Trends

Curious about where Frum’s audience lays their roots? The report reveals some compelling trends among home values:

  • Homes valued at $1.5M to $2M: 2.33% of his audience is living the high life.
  • Homes valued at $200,000 to $250,000: 7.74% indicates Frum’s appeal spans various income brackets.

These statistics suggest engagement prospects with premium home goods or services aimed at both higher-end markets and a range of household budgets.

Ready to Engage? Unlock the Full Report!

Are you ready to step up your marketing game or ramp up your influencer collaboration strategy? David Frum's demographic insights pave the way for targeted marketing strategies that can deliver exceptional results! With affluent segments eager to engage in a space that combines intellect and entertainment, this is an opportunity you don't want to miss!

Want to know more? License the full report for a behind-the-scenes look at David Frum’s remarkable reach. Dive into a treasure trove of statistics and curated insights that will put your brand at the forefront of engaging with an audience eager for thoughtful discourse!

Report Highlights ➡️
David Frum
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️