If you’ve been humming along to Dan + Shay's chart-topping country melodies, you're not alone! This dynamic duo isn’t just making waves with their dulcet tunes; they are wielding influence across a diverse array of consumer segments. Buckle up as we explore the reach and demographics of this superstar pair, offering intriguing insights for businesses and influencers alike!
| Rank | Segment | Description | Percentage of Customers | Indexed Against US Population |
|---|---|---|---|---|
| 1 | M04 - #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | 4.46% | 180.0 |
| 2 | N04 - #Merica | White semi-rural households with little education or earnings, closely following high school and college sports. | 3.11% | 198.0 |
| 3 | L02 - #CornfieldCabernet | Farming and blue-collar couples living their best lives in the countryside. | 3.63% | 173.0 |
| 4 | N01 - #DirtRoadDynasty | Older, lower-income families working factory and blue-collar jobs. | 2.99% | 195.0 |
| 5 | O02 - #MainStreetUSA | Moderate income, young, blue-collar workers living near main streets in small-town America. | 3.13% | 180.0 |
From aspirational couples in rural settings to devoted sports fans, Dan + Shay resonate deeply with these consumer segments. For brands trying to hit the right notes, tapping into these demographics can strum the strings of success!
Our favored duo shows a notable influence across various retail sectors. Consider the list of top-performing brands that resonate with their audience:
| Category | Brand | Weighted Index |
|---|---|---|
| Mobile Convenience - Gas Stations | Irving Oil | 709 |
| Social Media - Influencers | Dan + Shay | 197 |
| Mobile Restaurant - QSR | Pizza Pro | 347 |
| Mobile Retail - Grocery | Price Chopper Supermarkets | 380 |
| Mobile Services - Health | Drayer Physical Therapy Institute | 211 |
Their impact on purchasing behaviors can't be overlooked. Aligning with brands that harmonize with Dan + Shay can strike a chord with consumers, elevating marketing efforts to a new octave.
Understanding the audience listening to Dan + Shay is crucial for targeted marketing endeavors. Here’s a quick snapshot of the demographics:
| Age Group | Percentage of Customers | Indexed to Population |
|---|---|---|
| 75+ | 7.89% | 23 |
| 65-74 | 10.44% | 19 |
| 50-64 | 21.36% | 10 |
| 30-44 | 11.83% | -6 |
| 18-24 | 8.03% | -16 |
The findings indicate a strong presence of older generations (50+) within the audience, complemented by a solid young adult demographic. This cross-generational appeal is a golden opportunity for brands to tailor messages that resonate across age groups!
For marketers looking to reach, engage, and drive conversions among Dan + Shay's dedicated followers, here are some tips:
Incorporating these strategies could produce results that resonate, engage, and convert, much like the great tunes of Dan + Shay!
This report covers a wide array of demographic details, retail performance metrics, influencer impact, and actionable marketing strategies. If this information has you jangling with ideas, consider diving deeper with a full copy of the report. Whether you're a brand seeking to amplify your voice or an influencer hoping to refine your reach, this comprehensive look at Dan + Shay’s market presence could provide the harmony you’re looking for!
Don't just take our word for it – let the data sing for itself! Contact us today to order the complete report.
