With over 400,000 followers across social media platforms, Damian Lillard isn't just a three-point sniper on the basketball court; he's also making waves as an influencer. Lillard's brand appeals particularly to fans interested in the realms of sports, style, and culture—a win-win situation all around! But how does his reach translate into the marketing world? This report dives into who’s vibing with Lillard and how businesses can cash in on this unique and dynamic audience.
When it comes to targeting fans of the versatile athlete, understanding consumer segments is essential. Here’s a quick look at the top segments that resonate with Lillard's brand:
| Segment Name | Description | Percentage of Customers | Indexed against US Population | Overall Rank |
|---|---|---|---|---|
| #Ebony&Essence | Older, low-income African American households often led by single parents. | 2.24% | 238.0 | 1 |
| #OldTownRoad | Families in lower-priced suburbs, both black and white, renting or owning. | 2.90% | 134.0 | 2 |
| #UrbanDetermined | Young, mostly African American singles renting affordable neighborhoods. | 1.79% | 136.0 | 3 |
| #RustRenters | Lower-income renters in small to mid-sized cities. | 2.32% | 106.0 | 4 |
| #DieselBlues | Blue-collar, mixed neighborhoods with low education and income levels. | 1.65% | 148.0 | 5 |
These segments primarily consist of younger individuals and families with diverse income levels and varying life situations. By leveraging these insights, brands and marketers can target campaigns to resonate profoundly with Lillard's audience.
The data clearly shows that Lillard's followers embody a range of socioeconomic backgrounds. Brands interested in partnering with him should consider the following:
In case you’re wondering who exactly is throwing virtual confetti for Damian Lillard, take a look at this demographic breakdown of his fanbase:
| Category | Subcategory | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|---|
| Age | 25-29 | 8.16% | 7.0% | 17 |
| Age | 18-24 | 10.65% | 9.6% | 11 |
| Age | 30-34 | 7.13% | 6.7% | 6 |
| Home Tenure | Renting | 49.56% | 36.2% | 37 |
| Home Tenure | Owned | 50.44% | 63.8% | -21 |
This highlights that a solid chunk of Lillard’s audience comprises young adults in the renting phase of life—more likely to be engaged with trends and brands that align with their active lifestyles.
Leveraging this data is critical. Marketing teams should consider the following insights:
From engaging consumer segments to mixing it up with leaders in marketing and demographics, the data around Damian Lillard illuminates a path for brands wanting to tap into his influence. Licensing the full report will uncover indispensable strategies, stats, and actionable insights that can help brands score big. Don’t miss the opportunity to ride the wave of Lillard's influence—contact us to learn more about accessing the complete report.
In our 'slam dunk' approach to partnership, companies can:
So, grab your hoodie and get ready for marketing greatness—partner with Damian Lillard and watch your brand soar!
