This segment includes white semi-rural households closely following high school and college sports. They represent 2.93% of the customer base and 181% of the U.S. population index. With their love for sports, appealing to them with content that aligns with sports culture could build a loyal connection. Sports and music? Sounds like a match made in heaven!
Younger families working farming and blue-collar jobs in small towns contribute to 3.72% of Cody's customer segments. Their indexed reach at 146 means that these followers appreciate good ol' country themes and authenticity in messaging.
In the third spot, we find older, lower-income families working factory and blue-collar jobs, making up 2.37% of the customer base and indexed at 150. These fans value music that resonates with their everyday experiences, the trials and thrills of working class life. Cody could consider a down-home partnership strategy with brands that cater to this audience.
A blend of lower-income couples and single parents from various rural cultures, they make up 2.11% of Cody’s audience and have a 154 index. Bridging communities and connecting experiences through storytelling might resonate well here!
Moderate-income blue-collar workers living near main streets score as the fifth segment. With a focus on homegrown initiatives, they account for 2.54% of his reach. Cody's music would likely sing sweet like the sounds from a local street fair to them!
Top brands like Loaf 'N Jug and Flash Foods scored impressively in the convenience segment, which could be an area for collaboration based on Cody's reach.
Grocery chains such as Weis Markets and Brookshire's Grocery Company hold significant influence with this demographic. Imagine a fun farming-themed campaign with Cody promoting easier grocery runs for his fans!
With surprise players in the automotive space like Marathon Petroleum and Bumper to Bumper, Cody’s audience may appreciate an influencer tie-in for local auto services and dependable brands.
A majority of Cody's audience tilts towards younger parents and millennials, with significant engagement from the following age ranges:
With nearly 40% of his audience falling under 30, it’s safe to say that Cody is appealing to youthful exuberance and family-oriented themes might just strike the right chord!
Most of Cody's fans prioritize commuting by car (79.7%), emphasizing the importance of reach for auto and lifestyle brands. There's a golden opportunity for collaborations with automobile-related events, which could amplify his brand’s exposure!
Cody’s followers are mainly high school graduates (36.8%) and some college attendees (30.14%) but have a lesser representation of individuals with bachelor’s degrees. Many come from neighborhoods where home values sit below average, with 18.14% under $50,000. This could inform targeted campaigns focusing on relatable products and services!
