Clay Matthews III

Clay Matthews III
Strategy Map • click for full interactive dashboard

Access Insights Dashboard (Free)

Unpacking the Stats: The Clay Matthews III Influencer Report

Overview and Profile

Welcome, marketing enthusiasts and aspiring businesses! Today, we’re catching the wave of influencer marketing through the eyes of one of the football field's finest - Clay Matthews III. A household name and a former NFL linebacker, Matthews isn't just known for his impressive tackles and flowing locks; he's a marketing juggernaut in the influencer field, attracting a variety of demographics and consumer segments. This report will put you on the road to licensing a wealth of valuable information about his US audience reach. Buckle up; it’s going to be a wild ride!

Market Segmentation: Who’s Keeping Score?

The data dives into a lineup of consumer segments that have found their way into Clay Matthews' influence zone. Let’s give a warm cheer to the top segments that are showing up for the game:

  • #CornfieldCabernet: The cream of the crop! Farming and blue-collar couples living their best lives in rural areas make up a staggering 5.31% of the surveyed audience, with an index of 252. Talk about hitting the jackpot!
  • #SmallTownSatellites: Coming in for a close second, these older ruralites know how to appreciate the simple things in life, tallying up 4.08% with a score of 190.
  • #PennyWiseParents: Young families living near the city are finding their way into Clay’s heart, accounting for 2.9% with an impressive index of 256.
  • #GameTimeGlory: The younger singles and couples scoring in mixed neighborhoods take the stage at 3.66%, indexed at 184, proving to be quite the crowd-pleasers.
  • #RustRenters: Lower-income renters scattered across mid-tier cities show some major love with 2.94% and an index of 138. They may not be rich in dollars, but they’re rich in support!

This lively ensemble makes for an engagement dream team, with the top five segments showing an unquenchable thirst for all things Matthews! If your business targets any of these segments, you’ll want to do some serious thinking to appeal to their interests.

Marketing & Demographic Details: Where Are the Fans?

Diving deeper, it's clear who’s hitting the marketing sweet spot. Let's run through some of the actionable insights, shall we?

Mobile Matters

Not only do we see where Matthews fits in the hearts of his audience, but how they partake in certain lifestyle habits through their mobile engagements:

  • NBT Bank: A financial service indexed at 416, perfect for those looking to tackle their finances.
  • Stewart's Shops: Convenience stores that saw some love with an index of 488—convenience is king!
  • Wahlburgers: Fast-casual restaurants, because who doesn’t want a burger after a game?

If you're looking to partner or target consumers who align with Clay's vibe, these brands offer a roadmap to appeal to the masses!

Demographics Breakdown: Age, Family, and Income

Now, let’s get to the nitty-gritty of the demographics drinking their "Gatorade" while supporting Matthews. Here’s how the age segment breaks down:

  • Age 50-64: This group holds a notable 20.22% and is indexed at 4.
  • Age 18-24: The younger generation coming in at 9.26% has seen some NFL magic but shows a slight decline to the average population.
  • Age 65-74: Can’t forget the golden-agers; they represent 9.48% with an 8 index.

The numbers reveal that Clay connects well with older demographics who appreciate tradition and excellence on the field—and in their shopping habits.

Family Structures That Cheer Loudest

Moms, dads, and families come together for these fan-fueled moments:

  • Singles: The solo game-changers hold a large chunk at 36.81%, indexed at 7!
  • Married without kids: Another great chunk comes in at 29.77% showing that, sometimes, it's a couple's night out!

This shows that clean living with some pizza and a game is their jam. If you’re trying to target young families, this audience is already cheering for you!

Money Matters: The Income Scoreboard

They say it takes money to make money, and here’s how cash flows in Matthews’ fan base:

  • Income $75,000 to $99,999 has a slice of the pie at 14.06% with an index of 13—looks like having a little fun is important too!
  • Income $100,000 to $124,999 comes in strong at 10.06%, meaning higher income households are not shy to engage.

So whether they’re throwing a tailgate party or enjoying a quieter game night, they’re making sure their wallets stay happy too!

Why License This Report?

Are you convinced yet? Expanding your reach into Clay Matthews III's audience is a touchdown waiting to happen. By licensing this report, businesses can elevate their marketing strategies, target specific consumer segments effectively, and foster fruitful partnerships. With insights metrics that can be directly actionable, this isn’t just another report—it’s a treasure trove of potential that keeps on scoring!

The Bottom Line

Clay Matthews III is not just influential on the football field; he's hit a marketing home run off the field as well! From casual fans to passionate families, those tuning in for his charms could also be your next best customers.

So don't fumble this opportunity! Dive into the full report, and unlock every punny potential waiting to be tapped! Whether you are a brand striving to connect or an influencer looking to navigate your market better, this report is your secret playbook. Take it from us; the sidelines are for spectators, and we're ready to see you step into the spotlight!