Known best for his charismatic roles, especially as Agent Phil Coulson in the Marvel Cinematic Universe, Clark Gregg has transcended traditional acting to become a multifaceted influencer, engaging audiences across various platforms. With a knack for storytelling and a loyal fanbase, Gregg's reach is ripe for exploration, especially for brands looking to tap into a dynamic market segment.
The following segments identify who is tuning in to Clark Gregg and highlight the specific demographics that can propel brands into the spotlight:
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percent of US Population | Overall Rank |
|---|---|---|---|---|---|
| H03 - #RaisingTheBar | Primarily young, well-educated renters boosting community vibes. | 3.02% | 128 | 2.37% | 1 |
| I03 - #RustRenters | Young lower-income renters across the country. | 2.64% | 122 | 2.18% | 2 |
| E01 - #MetroFamilia | Diverse, Hispanic-influenced consumers in urban locales. | 2.17% | 129 | 1.69% | 3 |
| K03 - #BigBoxBoomers | Working-class boomers in active urban areas. | 2.44% | 120 | 2.04% | 4 |
| C05 - #Bootstrappers | Families near cities tackling blue-collar jobs. | 2.44% | 117 | 2.1% | 5 |
These segments display a variety of consumer personas that brands can target, from young, professional renters to diverse family units, emphasizing both educational backgrounds and economic statuses. The segments ranked highly underscore the importance of youth and diversity in the marketplace.
Understanding the core demographic segments gives brands the tools they need to tailor their marketing campaigns effectively:
| Age | Percentage of Customers | Indexed to Population |
|---|---|---|
| 25-29 | 8.48% | 21 |
| 30-34 | 7.65% | 14 |
| 18-24 | 10.55% | 10 |
| 35-44 | 12.89% | 2 |
With over 8% of consumers falling into the 25–29 age bracket, brands can target a trend-savvy audience that is likely to respond to modern marketing gimmicks.
Income levels provide a clearer picture of this audience’s purchasing power:
| Income Bracket | Percentage of Customers | Indexed to Population |
|---|---|---|
| $35,000 - $49,999 | 14.46% | 15 |
| $50,000 - $59,999 | 8.64% | 14 |
| Less than $15,000 | 10.91% | 0 |
It’s fair to say that Clark Gregg’s audience skews towards those with manageable to mid-level incomes, which presents a fertile ground for brands that thrive on accessibility rather than exclusivity.
Gregg's influence isn't just limited to his on-screen antics; he also drives engagement across varying channels, particularly social media. Here are some engagement statistics worth digging into:
| Engagement Type | Category | Brand | Weighted Index |
|---|---|---|---|
| Mobile | Convenience Stores | Stewart's Shops | 285 |
| Mobile | Restaurants | Dutch Bros Coffee | 181 |
| Social Media | Sports Teams | Tampa Bay Lightning | 184 |
Brands that wish to engage this audience can’t overlook the power of mobile conveniences and fast-casual restaurants, alongside high engagement with sports teams. It’s as clear as a well-polished superhero suit: timing is everything!
Clark Gregg isn’t just a fan favorite; he’s a meaningful player in the world of influencers, and his audience reflects the vibrant, engaged, and evolving fabric of American society. As brands consider strategies to partner with influencers, the data backed by this report will lead them down the right path. License the full report and start harnessing the marvel of engagement today!
