Rev those engines, because we’re diving into the nitty-gritty of American consumer insights surrounding influencer and racing superstar, Bubba Wallace! Whether you're a business looking to tap into the vibrant community he represents or Bubba himself wanting to rev up engagement, this report’s got the fuel you need. Buckle up, because we’re zooming through the segments, demographics, and actionable insights that make Wallace's influence go vroom-vroom!
When it comes to Bubba Wallace’s reach, the audience is not just vast; it's incredibly diverse! Here's a peek under the hood at the top consumer segments that hang around Bubba’s arc of influence. These folks are the ones cheering at the racetracks, posting motivational memes, and possibly even grilling burgers at their favorite fast-casual dining joints.
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percent US Population | Overall Rank |
|---|---|---|---|---|---|
| M02 - #JohnDeereCountry | Families and couples with average income working blue-collar jobs. | 0.0314 | 144.0 | 0.0222 | 1 |
| O01 - #SmallTownSatellites | Older ruralites in blue-collar professions enjoying the simple things. | 0.0295 | 137.0 | 0.0219 | 2 |
| L03 - #CrackerBarrelBarons | Middle-aged and older rural couples living the iconic country life. | 0.0257 | 142.0 | 0.0183 | 3 |
| N04 - #Merica | White semi-rural households closely following high school and college sports. | 0.0236 | 149.0 | 0.0161 | 3 |
| F05 - #OldTownRoad | Diverse families renting and owning in lower-priced suburbs. | 0.0263 | 125.0 | 0.0215 | 5 |
With segments like #JohnDeereCountry and #CrackerBarrelBarons topping the charts, it’s clear that Bubba Wallace’s fans are grounded in a mix of blue-collar roots and a love for American traditions. This is a community that takes pride in hard work, family values, and supporting their favorite athletes. But that’s not all; with younger demographics making their presence felt as well, Wallace's reach crosses traditional boundaries.
To rev up marketing strategies, understanding the demographic breakdown is akin to having the right tires for your car - it really makes a difference! Check out the key age ranges and family structures that make up Bubba Wallace's amazing follower base.
| Age Group | Percentage of Customers | Percentage of US Population | Indexed to Population |
|---|---|---|---|
| 65-74 | 9.04 | 8.8 | 3 |
| 50-64 | 19.79 | 19.5 | 1 |
| 25-29 | 7.11 | 7.0 | 2 |
| 18-24 | 9.33 | 9.6 | -3 |
| 5-17 | 16.53 | 16.6 | 0 |
With almost 20% of his audience in the 50-64 age range and a healthy spread across younger and older groups, Bubba appeals to a diverse fan base. This variety allows brands that collaborate with him to tap into multiple age demographics, making it easier to connect with a vast array of consumers.
In the world of marketing, knowing how your audience gets from point A to point B is crucial. For Wallace's fans, the car rules the road! An impressive 84.51% rely on cars as their primary mode of transportation. Only a rom-com-level number of them opt for public transport at 1%, ensuring that when his fans hit the road, it’s in style.
When it comes to mental real estate, knowing what your audience enjoys spending their time on is essential. Here are some brands and categories that resonate deeply with Bubba Wallace’s enthusiastic followers:
| Source | Category | Title | Weighted Index | |
|---|---|---|---|---|
| Mobile | Services | Financial | NBT Bank | 476 |
| Mobile | Convenience | Convenience Stores | Turkey Hill | 293 |
| Social Media | Miscellaneous | Motivational | Godly Teachings | 213 |
| Mobile | Restaurant | Casual Dining | Godfather's Pizza | 210 |
| Mobile | Retail | Drug Stores | Medicap Pharmacy | 218 |
This is where brands can step on the gas: from banking to casual dining, Wallace connects with fans in ways that can lead to fruitful collaborations. Brands like Turkey Hill and NBT Bank are already cruising alongside him, and with such high weighted indexes, they are banking on the goodwill Wallace brings.
Bubba Wallace stands not just as a figure of strength in racing but as a beacon for brands eager to engage with dedicated, action-oriented audiences. His followers are not limited to a single type; they encompass a wide array of demographics and interests. Whether you're in the agriculture business, banking, or just looking for a good slice of pizza, Wallace's audience is a pit stop worth considering. Get your hands on the full report to unleash more powerful marketing strategies! From astute segments to market trends, understanding this turbocharged influencer can set businesses—and Bubba—on the fast lane to success.
