Bryson Tiller, the soulful voice behind hits like "Don't" and "Exchange," hasn’t just carved a niche in the music world; he's also found a special place in the hearts of consumers across the United States. His influence resonates deeply within various demographics, making him a remarkable figure for brands and marketers to collaborate with. This report unpacks Tiller's reach and provides key segments that businesses can tap into.
Let’s take a gander at Bryson's fan club by exploring the top audience segments that resonate with his melodious mystique. We'll spotlight the demographic details of each segment that highlight why connecting with Tiller could lead to harmonious marketing campaigns.
| Segment Name | Description | Percent of Customers | Indexed Against U.S. Population | Percent of U.S. Population | Overall Rank |
|---|---|---|---|---|---|
| #Ebony&Essence | Older and below-average income African American households, often headed by female single parents. | 0.0208 | 218.0 | 0.0093 | 1 |
| #DieselBlues | Predominantly blue-collar neighborhoods with low education and income. | 0.0204 | 181.0 | 0.011 | 2 |
| #UrbanDetermined | Young, mostly African American singles renting in low-cost neighborhoods near city centers. | 0.0203 | 152.0 | 0.0131 | 3 |
| #OldTownRoad | Families renting and owning in affordable suburbs, a mix of Black and White households. | 0.0288 | 131.0 | 0.0215 | 4 |
| #ReggaetonRoads | Working-class Afro-Latino renters employed in blue-collar jobs. | 0.0175 | 182.0 | 0.0094 | 5 |
The audience spans various socio-economic backgrounds, emphasizing the opportunities for brands seeking to engage with diverse communities. The top segment, #Ebony&Essence, showcases older African American households usually led by single mothers, a poignant demographic where the blend of music, identity, and life experiences intertwines brilliantly.
Utilizing influencers can amplify message delivery, and in Bryson's case, numerous marketers and influencers are ready to collaborate. Here's a snapshot of some prominent figures with high engagement potential:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| socialmedia | marketing | Podcasts and Radio | Big Tigger | 357 |
| socialmedia | marketing | Blogs | xoNecole | 340 |
| socialmedia | influencers | Reality TV Stars | Kandi Burruss | 308 |
| socialmedia | influencers | Actors | Tyler Perry | 289 |
| mobile | convenience | Convenience Stores | Stewart's Shops | 311 |
Partnering with influencers such as Big Tigger and Kandi Burruss could position brands closer to audiences genuinely interested in Tiller’s vibes. Real connections can be cultivated through influencer partnerships that resonate well with the core demographic.
Understanding the demographics of Bryson Tiller's audience reveals patterns that signify the traits of potential customers. The following highlights essential demographic elements:
| Category | Subcategory | Title | Percent of Customers | Percent of Population | Indexed to Population |
|---|---|---|---|---|---|
| percentage | Age | 25-29 | 7.86% | 7.0% | 12 |
| percentage | Age | 18-24 | 10.47% | 9.6% | 9 |
| percentage | Family Structure | Lone female parent w kids | 14.16% | 8.0% | 77 |
| percentage | Home Tenure | Renting | 46.81% | 36.2% | 29 |
| percentage | Income | Less than $15,000 | 17.16% | 10.9% | 57 |
This audience primarily consists of younger adults aged 18-29, a vibrant group that represents a significant market opportunity. Furthermore, many are renting, traditionally indicative of a generation focused on flexibility, creativity, and authenticity—areas where Bryson Tiller excels.
With Bryson Tiller’s captivating reach across diverse consumer segments, brands that tune into this melodious opportunity stand to harmonize their marketing strategies in a rewarding manner. The detailed segments, influencer partnerships, and demographic insights provide a well-rounded view of how to engage with audiences effectively. So, whether you’re a business or an influencer, don’t sit on the sidelines; license this report and dance your way into a successful strategy!
Let’s jam together! Increase your brand collaboration with Bryson Tiller and make the music play.
