Bretman Rock

Bretman Rock is a dynamic Filipino-American beauty influencer and social media star known for his makeup tutorials, vibrant personality, and advocacy for mental health and LGBTQ+ issues.

Bretman Rock's Influencer Report: Sparkling Insights with a Side of Sass

Meet Bretman Rock: The Brilliance Behind the Brand

Bretman Rock is not just any influencer; he's a social media superstar with a talent for making people laugh, cry happy tears, and always reaching for that perfect lip gloss in the makeup aisle. With millions of followers across various platforms, Bretman combines beauty tutorials, entertaining skits, and a healthy dose of humor that resonates particularly well with younger audiences. If you thought scrolling through your feed was blissful, wait until you see how he dazzles the world with his personality—and we're not just talking about his fabulous hair!

Consumer Segments That Shine Bright

Our report showcases the dazzling reach of Bretman Rock across several key segments of the population. Here’s a sneak peek at the top segments that are influenced by his glam and glamour:

1. #BedazzledDesperados

This segment is all about low-income Hispanic households who live in lively areas and take fashion as seriously as they take their tacos. Representing 3.26% of customers, they’re 384% more likely to follow Bretman Rock than the average American. It's clear that style knows no bounds!

2. #HallmarkHotrodders

Working-class Hispanic and Black households with kids are next in line. Making up 3.3% of customers, they are 229% more likely to engage with Bretman's content compared to the general populace! You'll want to deliver those feel-good vibes to this audience.

3. #FiestaFamilies

Family time is everything for this segment. Working predominantly in blue-collar jobs in small towns, they love the celebration of life. And with a customer share of 2.04%, they’re 445% more likely to be influenced by Bretman. Fiesta, take it away!

4. #Solos

This urban bunch of singles represents a heavily Hispanic demographic with lower incomes. They are quick to jump on Bretman's latest adventures and beauty tips, with a customer percentage of 2.93%, indexing 165% higher than the national average. Ready to glow solo or what?

5. #VivaLaVogue

Stylish blue-collar Hispanic families are living their best lives in urban settings. They’re all about aesthetics, making up 2.18% of the customer base and 237% more inclined to follow Bretman's fabulous fashion choices. Now, who could resist that?

Demographics: The Audience Break Down

The demographics reveal an energetic mix that underscores Bretman Rock's broad appeal. Check out some eye-catching numbers:

Age

  • 0-4 years: 7.59% (indexed at 122%) — Maybe we should step up the toddler makeup tutorials!
  • 5-17 years: 19.88% (indexed at 120%) — Middle schoolers love some glam!
  • 18-24 years: 10.16% (indexed at 106%) — The prime party age is here!
  • 25-29 years: 7.67% (indexed at 110%) — Entering the "adulting" phase but still watching makeup tutorials.
  • 30-34 years: 7.36% (indexed at 110%) — Settling up to binge-watch beauty and comedy?

Income

When it comes to income, the report reveals that Bretman's audience thrives on relatability and humor. Here’s how the income spectrum looks:

  • Less than $15,000: 13.09% (indexed at 120%) — Who says you need money to have fun?
  • $15,000 to $24,999: 11.51% (indexed at 124%) — Living life but always craving a little sparkle.
  • $25,000 to $34,999: 11.22% (indexed at 121%) — The glittering middle class!

Family Structures

Family matters to Bretman's audience, and they come in various structures:

  • Married with kids: 25.00% (indexed at 123%) — They're looking for laughs at family-friendly events.
  • Singles: 27.23% (indexed at 105%) — Both solo and social, but always open to the next beauty trend!
  • Lone female parent with kids: 12.83% (indexed at 115%) — Empowerment and beauty in one package.

Urbanicity

Bretman Rock communicates loud and clear in urban areas, with 87.21% of his audience living in urbanized areas, which is 122% more than the national average. You got it—he’s got the pulse of the city!

Marketing Potential and Takeaways

Knowing the demographics and segments influenced by Bretman Rock sets the stage for targeting marketing strategies that shine brighter than a potential prom queen's tiara! Brands can tap into this engaging audience by considering:

  • Engagement through social media: Platforms like ESPN Deportes (indexed at 469) and Univision Noticias (indexed at 462) are key channels where Bretman's influence flourishes.
  • Leverage the power of humor: Brands that can channel Bretman’s witty charm are winners!
  • Highlight diversity: Understanding the cultural narratives that resonate negatively or positively with segments can yield impressive results.

With these findings, it’s time to turn Bretman's influencer magic into an unparalleled opportunity for your brand or business. If you're ready to dive into the full report that reveals all the sparkling details that make Bretman Rock the trendsetter he is—and how you can align with that—don’t wait! Get the full report today and join the glam squad!

Report Highlights ➡️
Bretman Rock
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️