Brandon Phillips: The Influencer Who Connects with Main Street America

Report Highlights

Brandon Phillips isn’t just any influencer – he's a social media sensation, deftly weaving stories and connections that resonate deeply with fans across the United States. This report delves into his impressive reach and the demographic details of his audience, useful for businesses, brands, and the influencer himself looking to license this essential data.

Top Consumer Segments

Phillips’ audience is as diverse as they are engaging. Based on the latest demographic data, several consumer segments stand out as particularly connected to his influence.

• #MainStreetUSA: This group embodies moderate-income, young, blue-collar workers living in charming small towns across America. They make up a notable 4.13% of his audience, significantly higher than their 1.79% share of the overall US population.
• #BabiesBurbs&Blessings: Representing young, upper-middle-class suburban families, this demographic takes parenting and faith to heart, capturing 4.72% of Phillips' audience compared to their 2.26% in the overall population.
• #Kids&Country: Another young family-oriented segment, this group thrives in farming and blue-collar jobs in rural areas, making up 5.09% of Phillips' followers, 210% above their national proportion.
• #Merica: A segment consisting of white, semi-rural households with varying educational backgrounds closely following high school and college sports—this group represents 3.58% of his audience and enjoys a unique connection with Phillips' sports engagement.
• #GameTimeGlory: Young singles and couples in mixed blue and white-collar neighborhoods follow Phillips for his lively content; they make up 3.75% of his audience.

Marketing Insights

The data surrounding Phillips' reach and influence presents tantalizing opportunities for marketers to engage with distinct segments of his audience.

Mobile Engagement

From mobile services to retail, Phillips’ engagement demonstrates a remarkable weighted index for various brands:

• Financial services like NBT Bank hold a spectacular index of 543, indicating a strong affinity among his audience.
• Turkey Hill convenience stores prominently feature in the mix, attracting a weighted index of 332.
• Popular brands in recreational and outdoor spheres, such as Gander Outdoors and Bass Pro Shops, showcase Phillips' audience's enthusiasm for outdoor activities.

Demographics Breakdown

Brandon Phillips’ audience isn't just large; it's also diverse. Here's a closer look at the demographic mix:

Age Distribution

• 17.37% of his audience falls into the 5-17 age range, indicating strong appeal to younger generations.
• The 50-64 age demographic makes up 20.2%, showcasing that Phillips also resonates well with a more mature audience.
• Meanwhile, older age brackets represent smaller percentages, ensuring that Phillips' content strikes a chord with the younger and middle-aged groups alike.

Educational Insights

In terms of education, Phillips’ followers hold diverse qualifications:

• A considerable 32.36% of his audience holds a high school diploma, while 31.52% have attended some college.
• Those with bachelor's degrees represent 16.53%, reflecting a well-rounded audience ready for actionable content.

Family Structure and Urbanicity

Family dynamics also play a significant role in understanding Phillips’ audience:

• A healthy 21.73% of his audience consists of married individuals with kids, while 29.79% are married without children, showcasing strong family connections.
• Urban areas attract 51.52% of his audience, with a notable percentage also engaged in rural settings, demonstrating his widespread influence across different environments.

Why License This Report?

By licensing this report, brands can harness a treasure trove of information tailored for targeted marketing efforts. Here’s what businesses can gain:

• Targeted Campaigns: Better tailor marketing campaigns to not just demographics but community-centric insights that resonate.
• Consumer Understanding: Grasp consumer preferences and behaviors and cater to their interests effortlessly.
• Brand Alignment: Identify strategic partner brands within content and placement opportunities that align with Phillips’ message and audience.

Get in Touch!

Ready to dive deeper? Connect with us to learn how you can leverage this data for your next marketing campaign or collaborative effort with Brandon Phillips. With a fan base as vibrant as his content, there’s no limit to what you can achieve. Let’s make waves in the influencer marketing world together!