Hold onto your hats (and your TV remotes)! We're diving into the US reach of one of the most iconic figures in entertainment—Bill Cosby. From the memorable moments on "The Cosby Show" to the multitude of controversies that have colored his legacy, Cosby remains a pop culture heavyweight. While his light once shined bright, this report provides a reality check on his current audience reach and demographics. Spoiler alert: it’s a mixed bag!
Get ready for some seriously segmented fun! Here are the top consumer segments that have been identified in the report.
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percentage of US Population | Overall Rank |
|---|---|---|---|---|---|
| Q02 - #Ebony&Essence | Older, below-average income African American households often led by single (and female) parents. | 0.0225 | 242.0 | 0.0093 | 1 |
| F05 - #OldTownRoad | Families (both black and white) renting and owning in lower-priced suburbs. | 0.0274 | 128.0 | 0.0215 | 2 |
| M04 - #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural areas. | 0.0286 | 113.0 | 0.0253 | 3 |
| Q04 - #Soul&Spirit | Renters in African American neighborhoods with low income and a high percentage of female householders. | 0.0177 | 229.0 | 0.0078 | 4 |
| H03 - #RaisingTheBar | Well-educated young renters raising the waterline in diverse, mixed-income areas. | 0.0269 | 114.0 | 0.0237 | 5 |
From families stitching their lives together in lower-cost suburbs to those making their mark in diverse urban havens, it’s clear that Bill Cosby’s reach spans a variety of audiences. It’s as if he’s a cultural spaghetti: a bit of everything thrown into a pot and mixed together!
Now that we’ve covered the consumer segments, let’s sprinkle in some marketing insights that could make a splash. The following companies have been noted for their influence among different demographics, and aligning them with Bill Cosby could yield significant outreach power.
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| mobile | convenience | Convenience Stores | Stewart's Shops | 409 |
| socialmedia | influencers | Reality TV Stars | Toya Johnson | 328 |
| socialmedia | influencers | Actors | Tisha Campbell | 307 |
| socialmedia | influencers | Musicians and Bands | Chilli | 296 |
| mobile | grocery | Grocery | Tops Friendly Markets | 296 |
As you can see, when reaching out to audiences, companies like Stewart’s Shops, Tops Friendly Markets, and influential stars can be excellent partners for amplifying Cosby’s messaging. Teaming up could make for quite a punchy partnership!
Let’s take a peek at the demographics surrounding Bill Cosby's influence to see who’s tuning in. Below are some interesting statistics that provide a snapshot of his audience.
| Category | Subcategory | Title | Percentage of Customers | Percentage of Population | Indexed to Population | |
|---|---|---|---|---|---|---|
| demographics | percentage | Age | 25-29 | 8.86 | 7.0 | 27 |
| demographics | percentage | Age | 18-24 | 11.68 | 9.6 | 22 |
| demographics | percentage | Age | 35-44 | 13.52 | 12.6 | 7 |
| demographics | percentage | Family Structure | Singles | 40.06 | 34.3 | 17 |
| demographics | percentage | Home Tenure | Renting | 49.48 | 36.2 | 37 |
The audience showing the most engagement is in the age ranges of 25-29 and 18-24, while singles dominate the family structure scene. It seems that a little laughter and nostalgia very much serve as the universal glue connecting his followers, no matter where they are!
As Bill Cosby continues to navigate his complex legacy, the repercussions of his influence still resonate through various segments of the population. The insights and data from this report present valuable opportunities for brands looking to tap into the nostalgia and cultural significance Cosby brings. Whether you’re a brand hoping to expand reach, or Cosby himself looking for avenues to revitalize his presence, the full report holds additional layers of discovery and strategy worth exploring.
Don’t wait until the next punchline comes around! License the full report today to uncover more about the fabric of Bill Cosby’s audience and the influence he still carries.
```