When it comes to influencer power in the US, there’s no shaking the beehive that is Beyoncé. This bright shining queen has got more than just vocal prowess; she boasts a dedicated following with a treasure trove of demographic details that could make any brand say, "Count me in!" With our full report on Beyoncé’s consumer reach, we’ll buzz you through some of the most distinctive consumer segments that identify with her brand, as well as key actionable insights that will have you putting a ring on it.
Beyoncé’s audience is as diverse as her catalog of hit songs. Here are the crème de la crème of consumer segments that resonate most with her charm and influence:
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Percent of US Population | Overall Rank |
|---|---|---|---|---|---|
| Q02 - #Ebony&Essence | Older, below-average income African American households often headed by single (and female) parents. | 0.0211 | 223.0 | 0.0093 | 1 |
| Q04 - #Soul&Spirit | Renters in African American neighborhoods with low income and high percentage of female householders. | 0.0189 | 241.0 | 0.0078 | 2 |
| E02 - #UrbanFashion | Upper-middle-class African American families near major urban areas. | 0.0184 | 218.0 | 0.0084 | 3 |
| Q03 - #UrbanDetermined | Young, mostly African American singles renting low price neighborhoods surrounding city centers. | 0.0193 | 146.0 | 0.0131 | 4 |
| F05 - #OldTownRoad | Black and white families renting and owning in lower-priced suburbs. | 0.0283 | 130.0 | 0.0215 | 5 |
It’s golden to note that the top segments reveal a rich tapestry of audiences, primarily composed of African American households—single, urban, and diverse. These consumers are on the pulse of pop culture and live in real estate that defines their dreams, all while embracing their vibrant culture.
This report doesn’t just stop at demographics. The "hive-mind" of influencers is worth exploring. Here are some insights that will flip your marketing strategy upside down:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Mobile | Apparel | Clothing | Jimmy Jazz | 340 |
| Social Media | Marketing | Blogs | Bossip | 320 |
| Social Media | Influencers | Lifestyle | Angela Yee | 311 |
| Social Media | Influencers | Musicians and Bands | Lil' Kim | 292 |
| Social Media | Brands | Music | Roc Nation | 257 |
From cool clothing lines to sensational blogs, Beyoncé’s fans are always ready to embrace new trends. Brands looking to partner with influencers can find a ready-made, inspired audience here!
Let’s talk specifics! Here’s what the demographics tell us about the types of fans who can’t get enough of Beyoncé:
| Source | Category | Subcategory | Title | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|---|---|---|
| Demographics | Age | 25-29 | N/A | 9.0 | 7.0 | 29 |
| Demographics | Age | 30-34 | N/A | 8.06 | 6.7 | 20 |
| Demographics | Income | Less than $15,000 | N/A | 15.38 | 10.9 | 41 |
| Demographics | Education | High school diploma | N/A | 28.33 | 27.1 | 5 |
| Demographics | Family Structure | Singled | N/A | 38.23 | 34.3 | 11 |
This rich data intersection showcases an array of customers within distinct age brackets, income levels, and family structures. The breakdown indicates a vibrant mix that is ripe for targeted marketing.
If you are a brand looking to align with cultural phenomena, look no further than this treasure trove of demographics, actionable insights, and robust consumer segments. Investing in the full report on Beyoncé’s reach isn’t just about tapping into her fan base; it’s about entering a world where musical influence meets consumer power. With potential partnerships that are as enticing as a sweet lemonade on a hot summer day, you won’t want to miss out.
So, whether you’re ready to license the full report or just want more juicy details, this is one hive you'll want to be part of. Contact us today, and let’s turn ‘Crazy in Love’ into ‘Crazy for Brand Opportunities!’
