Ben Smith

Ben Smith is a renowned journalist and media executive, known for his tenure at BuzzFeed News and as a media columnist for The New York Times.

Reach for the Stars: The Ben Smith Influencer Report

Welcome to the captivating world of the Ben Smith Influencer Report, a comprehensive analysis that transforms mere numbers into a gold mine of marketing opportunities! Buckle up as we dive into how Ben Smith’s reach spans the US and discover how this rising star influences a multitude of consumer segments that businesses can’t afford to ignore.

Segments, Segments, Segments!

Sink your teeth into Ben Smith’s audience demographics! From high-flying urbanites to the chasing-credentials crowd, Ben’s reach is a buffet of marketing potential. Here are the top consumer segments that resonate with Ben Smith enthusiasts:

  • G01 - #HighRisers: These are high-income, highly educated professionals living the good life in bustling urban areas. They make up 5.3% of Ben’s audience but boast an impressive indexed score of 536. Clearly, a crowd that takes its lifestyle—and its shades—seriously!
  • G03 - #Urbanists: Young and affluent renters residing in gentrified neighborhoods? Yes, please! Comprising 6.4% of his customers with an index of 494, they love to dwell where the action is.
  • I01 - #BigCityProgressives: Celebrate diversity! This group represents young renters in the arts and service sectors striving for success in vibrant cities. Making up 3.7% with a swaggerous index of 364, they’re the creatives hungry for inspiration.
  • H02 - #RisingProfessionals: Trendy graduates soaking up city culture? They account for 3.2% of his audience and are ready to hustle in style!
  • J04 - #GoldenCitySolos: Retirees living it up in classy urban settings account for 2.9%, proving life can be golden at any age!

With such diverse demographics, businesses targeting these groups will find fertile ground in Ben's reach. But wait, there's more!

Demographics That Dazzle

When you think of influencers, you might picture a generic follower base. Not here! Ben’s audience is as colorful as a box of crayons, with an impressive concentration in certain age groups:

  • Age 25-29: 8.84%—They’re young, they’re professional, and they’re plugged in!
  • Age 30-34: 8.15%—Perfectly poised, they’re the next wave climbing the success ladder.
  • Age 35-44: 13.6%—The established generation who appreciate a well-deserved splurge.
  • Age 50-64: 19.32%—A growing demographic that commands attention with purchasing power!

All in all, Ben's reach provides marketers a treasure trove of enticing prospects that blend youthfulness with money—seriously, where else are you going to find that combo?

Education Level Extraordinaire

When it comes to education, Ben’s followers didn’t just color outside the lines—they drew a whole new map! An impressive 25.24% have a graduate degree while 31.96% hold bachelor’s degrees. Educated consumers often make informed decisions, setting the stage for effective marketing strategies!

Mileage vs. Style

In terms of lifestyle habits, those with their feet firmly planted in urban spaces are the majority:

  • Car Commuters: 60.75% drive—set your GPS for sales!
  • Public Transportation Buffs: 12.49% prefer this eco-friendly ride, keeping sustainability in mind.
  • Work from Home Warriors: 6.48%—who says working from home can’t be glamorous?

Capitalize on this commuting data to craft a marketing approach that meets your audience where they are—in style!

Home Sweet Home Values

Where do these savvy consumers lay their heads at night? A whopping 4.18% of them own homes valued over $2 million, indicating serious wealth. Home value data can be a silver bullet for brands eager to tap into high-end markets.

Income Insights

The finance department will break out the bubbly when they hear this! A whopping 19.04% of Ben’s followers belong to the $200,000+ income bracket. If that doesn’t put a smile on a CFO’s face, what will?

Segmentation for Business Success

As we’ve discovered, not all influencers cater to the same audience—especially not in Ben Smith's orbit! His reach reveals a finely sliced audience ripe for targeted marketing strategies. Since Ben's followers are rich in income and education, brands will want to refine their messages, tailoring them to the unique characteristics of the consumer segments mentioned above.

Final Thoughts: Invest in the Full Report!

In today’s crowded influencer market, understanding who your audience is can make or break any marketing plan. With the full Ben Smith Influencer Report, businesses can unlock the complete picture of this influential community, gaining actionable insights to guide their campaigns.

So why continue to fly blind when you could have a guiding star? License the full report today, and let Ben Smith lead you to marketing victory!

Now, in the words of a wise old owl: “It’s not just about the influencer; it’s about the influence!”

Report Highlights ➡️
Ben Smith
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️