Astead Herndon

Astead W. Herndon is a national political reporter for The New York Times, known for his in-depth coverage of American politics and elections.

Astead Herndon: An Influencer Report That Speaks Volumes!

Welcome to an engaging exploration of the reach and demographics of Astead Herndon, one of the most dynamic influencers in contemporary social media. Astead, a journalist and political analyst, is known for his insightful commentary, particularly on matters that shape the American landscape. Let’s unpack the fascinating treasure trove of data regarding his influence—it's like peeling an onion, with layers that reveal the keen interest of his audience!

Consumer Segments: Ranking the Connections

Astead's audience represents a diverse range of consumer segments, each with their unique quirks and characteristics. These segments reveal valuable insights into who is tuning in to Astead’s perspectives.

  • #Urbanists: They make up 6.25% of his followers, and a whopping indexed score of 479. This group consists of young, white, well-off renters living in trendy urban areas. They’re akin to trendy brookie lovers: cool yet complex!
  • #HighRisers: At 4.42% with an indexing score of 443, these high-income professionals are like the espresso shots of Astead's audience—short but strong. Think of them as the millennials wearing Warby Parker glasses, freshly brewed with education!
  • #RisingProfessionals: This trendy cohort of well-educated college graduates rents space in the coolest locales, representing 3.7% of viewers. Their indexed score is 281, and they ingeniously balance being stylish and sensible.
  • #BigCityProgressives: Young, diverse renters in artsy fields, this segment makes up 3.69%. With an index of 359, they share aspirations aplenty but their wallets might be a tad light; after all, who can afford rent in the city?
  • #GoldenCitySolos: Representing 2.48%, these are retirees relishing the urban vibe. With an index of 228, they prove that growing older doesn’t mean growing boring!

Each segment not only showcases the audience's fabric but also opens the door to brands that could align with Astead's dynamic approach to family, progressiveness, and style.

Marketing & Demographic Details: A Peek into the Audience

Demographics Overview

The demographics encapsulated in Astead’s reach are as varied as a box of chocolates! Here's a breakdown of crucial details:

  • Age Range: The 25-29 age bracket takes the spotlight with 9.02%, closely tailing are the 30-34 and 35-44 groups at 8.11% and 13.47%. Astead’s audience is a blend of youthful enthusiasm and mature wisdom!
  • Education Level: A staggering 22.19% of the followers hold graduate degrees. A constant stream of thought-provoking content evidently resonates well with this educated crowd!
  • Income Levels: A hefty 15.53% of Astead’s audience makes over $200,000 yearly—talk about high-flyers! The spending power of this group can be instrumental for potential brands looking to connect.
  • Home Tenure: Almost half, at 45.35%, are renters. This tells us Astead speaks directly to a group that’s probably great at finding the best new app for managing their apartments!

Commutes & Transport: How They Roll

When it comes to how they navigate their urban jungles, 60% use cars, but let’s not forget the eco-friendly types in public transit at 11.56% or those adventurous souls that prefer bicycles — they’re on a quest, balancing progress with environmental consciousness!

Engagement with Brands: Consumer Behavior

Astead's influence extends to the brands that capture the hearts (and wallets) of his followers. The actionable insights showcase which categories thrive among his audience:

  • The electronics sector remains popular with offerings represented by the R/GA brand, hovering at an incredible index of 423. Accommodation meets innovation!
  • In the fitness world, SoulCycle shines brightly, pulling in engagement with a lively vibe at an index of 410. Talk about a cycle of enthusiasm!
  • The eclectic mix of hobbies and crafts, represented by brands like Blick Art Materials at an index of 461, underscores the creative burst within Astead's community—where artistic flair meets practicality!

Brands in these focus areas can undoubtedly align their vision with Astead’s reach to tap into this enthusiastic consumer base.

Why License This Report?

For businesses and influencers alike, capitalizing on Astead Herndon’s reach can elevate marketing strategies. The rich data presents opportunities for audience engagement, collaborations, and marketing tactics that resonate deeply with the audience. Whether you’re strategizing for brand expansion or personal branding, this report serves as a lighthouse guiding your decisions.

With an untapped audience brimming with potential customers, the data can help tailor your approaches in messaging. You're not merely marketing—you’re engaging with a community of individuals who value thoughtful discourse!

In Closing: A “Herndon” Light on Marketing Opportunities

Astead’s report unveils an audience encompassing different lifestyles, income levels, and inclinations, making it an invaluable resource for strategic insight. If your goal is to get the attention of an audience that’s hungry for authenticity, depth, and connection, then consider licensing this report. It's a splendid chance to tap into Astead’s sphere and explore the richness of a community that seeks relatable, thoughtful, and impactful content!

Unwrap this wealth of information, and who knows—the next idea that sparks innovation might just dance its way into your next marketing plan!

Report Highlights ➡️
Astead Herndon
Influencer Insights

Audience Autopilot™ influencer dashboards include: 

  • Ranked Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️