If there’s one person who taught us that life is all about flavors, friends, and a good story, it’s the late Anthony Bourdain. Renowned chef, author, and travel documentarian, Bourdain captured the hearts (and appetites) of millions with his distinctive perspective on food and culture. From his early days in the culinary world to his adventures across the globe, Bourdain gained a massive following, making him a prime influencer worth analyzing. Let's serve up some tasty data from the recent report on his U.S. reach, highlighting the who, what, and where of his audience. And trust us, this is one report you won’t want to pass up – it’s packed with flavor!
The report categorized Bourdain’s followers into several consumer segments, with a special focus on their demographics, behavior, and preferences. It’s clear his audience is a mix of food lovers, travel enthusiasts, and cultural explorers. Here are the top segments who feel Bourdain's influence:
| Segment Name | Description | Percentage of Customers | Indexed Against U.S. Population | Overall Rank |
|---|---|---|---|---|
| G03 - Urbanists | Young, white renters in gentrified neighborhoods. | 2.77% | 210.0 | 1 |
| G01 - HighRisers | Professionals with a fondness for brands like Warby Parker. | 2.41% | 239.0 | 2 |
| H02 - RisingProfessionals | Well-educated renters living in the trendiest spots. | 2.41% | 181.0 | 3 |
| H01 - YoungStars | Young, high-income professionals close to the city. | 2.93% | 151.0 | 4 |
| I01 - BigCityProgressives | Diverse renters in arts and entertainment jobs. | 1.97% | 190.0 | 5 |
The top five segments are primarily composed of young, affluent individuals who have an appetite for adventure—both gastronomically and culturally. You could say adding a pinch of urban flair to their diet does wonders for their palate!
Diving deeper into the demographics, the following insights reveal who among Bourdain's fans are truly reaping the flavorful rewards:
| Age Range | Percentage of Audience | Compared to U.S. Population (%) | Indexed to Population |
|---|---|---|---|
| 25-29 | 9.15% | 7.0% | 31 |
| 30-34 | 8.24% | 6.7% | 23 |
| 35-44 | 13.11% | 12.6% | 4 |
| 18-24 | 9.32% | 9.6% | -3 |
| 50-64 | 19.64% | 19.5% | 1 |
The majority of Bourdain’s audience skews younger, with a solid 19.64% aged between 50-64 loving his adventures just as much as the fresh generation of 25-29-year-olds. Having a wide age range means more joy in cooking and indulging, illustrating that Bourdain's inspirational reach transcends generations – a love affair with food that truly knows no age!
When we talk about income, it's evident that Bourdain's base is not pinching pennies. Here's a quick view:
| Income Range | Percentage of Audience | Compared to U.S. Population (%) | Indexed to Population |
|---|---|---|---|
| $200,000+ | 11.97% | 7.0% | 71 |
| $150,000 to $199,999 | 8.79% | 6.3% | 39 |
| $100,000 to $124,999 | 9.68% | 8.8% | 10 |
Foodies aren't just hungry; they’re also wealthy! With nearly 12% rolling in six figures, it’s clear Bourdain's adventures attract a lucrative audience who enjoy both fine dining and finer experiences.
How do these fabulous food lovers consume Bourdain’s content? Here’s a spicy look:
| Source | Category | Title | Weighted Index |
|---|---|---|---|
| Social Media | Blogs | The School of Life | 335 |
| Mobile | Retail | Whole Foods Market | 336 |
| Mobile | Restaurants | Jeni's Ice Creams | 297 |
Bourdain's fans favor both beautifully crafted meals and meaningful content, with the majority engaging through blogs and social media, proving it’s a rich combination of dining and devouring stories.
This tasty report is more than just number crunching; it’s a recipe for success for brands looking to capture a slice of Bourdain's influence and demographic. With detailed profiles, segments, actionable insights, and a peek into the preferences of his audience, you won't just scratch the surface. Instead, you'll get to the juicy core of what makes his followers tick (and nibble).
Interested in the full meal deal? Don’t let this opportunity simmer on the backburner! License the complete report today and feast your eyes on the delicious data you won't find anywhere else.
Let’s turn up the heat and bring your brand into the spotlight with Bourdain's inspirited culinary community as your secret ingredient! Bon Appétit!
