Who is Angie Martinez?

Angie Martinez, renowned as "The Voice of New York," has carved her niche in the world of entertainment as a radio personality, actress, and influencer. With a career spanning over two decades, she has consistently been at the forefront of pop culture, interviewing mega stars and providing a platform for the voices of her community. Beyond her charming demeanor is a reservoir of knowledge about what resonates with modern consumers, making her an essential figure for brands seeking to connect with diverse audiences.

Consumer Segments: Who’s Tuning In?

When it comes to consumer segments engaging with Angie Martinez, the numbers provide a vibrant picture of her reach and influence. The following top-ranked segments highlight who’s listening:

• Q01 - #SalsaSwagger: This segment reveals Afro-Latino renters in urban areas working blue-collar jobs, making up 4.7% of her audience—436 times more than expected in the U.S. overall. These listeners truly embrace the 'salsa groove'!
• E02 - #UrbanFashion: Upper-middle-class African American families near major cities represent 3.84% of her audience, making them second in rank at 439 times the US average. Talk about staying ahead in fashion!
• Q04 - #Soul&Spirit: Low-income renters in predominantly African American neighborhoods with many female heads of household amount to 3.77% of the audience, making them a strong connection to the soulful essence Angie embodies.
• Q02 - #Ebony&Essence: In fourth place, older African American households headed by single mothers add 4% to her audience. Indeed, they add substance to the family essence she portrays in her communications!
• I01 - #BigCityProgressives: Young renters in urban areas hoping to thrive in the arts make up 3.36%, also indicative of the creative synergy that makes Angie a go-to figure for inspiration.

Demographics: Age, Income, and More

When it comes to demographics, Angie’s listeners are a vibrant melting pot. Here are some key details that stand out:

• Age: The age distribution of listeners shows a youthful tilt with significant representation from the 25-29 age group (8.61% of her audience)—much higher than the national average!
• Income: Many listeners belong to lower income brackets, showcasing a connection with the everyday folk who are eager for relatable and real conversations. For instance, about 18.82% earn less than $15,000.
• Family Structure: Single parent households are prevalent, especially lone female parents (16.37%), reflecting Angie’s influence on family-oriented discussions.
• Occupation: The workforce comprises a significant portion from the service and blue-collar sectors, accounting for about 26.03% and 26.33%, respectively, highlighting her authentic voice among working-class individuals.

Transportation Trends: How They Get Around

It seems Angie's audience isn’t just tuning in from their living rooms but are always on-the-go! Over 60% of her listeners commute by car, with a noticeable percentage utilizing public transportation (9.38%). So whether they’re driving or hopping on the subway, Angie's voice is a constant companion!

Actionable Insights: Brands Taking Notice

Angie Martinez has drawn the attention of various brands, with several collaborating with her to amplify their messaging. Here are some noteworthy notable brands that resonate within her audience:

• Ledisi - 431: This legendary artist is pulling in significant influence as Angie highlights soulful sounds essential to her fans.
• Toya Johnson - 429: A prominent figure in reality TV, Toya represents the success stories Angie’s audience aspires to achieve.
• BET Awards - 387: Nothing showcases cultural pride better than the recognition of black excellence at events like the BET Awards.
• Angela Yee - 378: Another beloved figure in the radio landscape, she embodies the importance of representation and authenticity, mirroring Angie’s appeal!
• Kimora Lee Simmons - 353: The iconic fashion designer resonates with Angie's style-savvy listeners, making this collaboration a hit!

Why You Should Care

The report’s highlights bolster the idea that collaborating with Angie Martinez can be a win-win for brands looking to tap into a diverse demographic. As a business, aligning with her influencer power could increase visibility among audiences craving authenticity. With detailed metrics of listener segments, establishments can tailor their marketing strategies, ensuring they strike a chord with those keen on engaging with relatable content.

Furthermore, Angie’s influence isn’t just cultivated through interviews or social commentary, it’s deeply intertwined with the everyday experiences of her audience. Her unique ability to weave current trends, culture, and music into conversations makes her a vital asset for companies who wish to create a legacy of brand loyalty.

Get the Full Report!

Curious about how Angie Martinez can amplify your brand's voice? This is merely a taste of the full, rich tape of data available in the comprehensive report on her demographic reach and enduring influence in the U.S. Don't miss out on the chance to harness this vibrant data; contact us today to license the full report and refine your marketing strategy!

After all, you don't just want to reach your audience; you want to resonate with them. Let's spice up your marketing efforts and make it a salsa party!