Andrew Gillum isn’t just a household name; he’s a beacon of hope for many. Known for his vibrant personality and commitment to social justice, he first gained national attention as Florida’s Democratic nominee for governor in 2018. Since then, he’s expanded his reach far beyond politics, utilizing social media to inspire change and foster community engagement. Gillum combines charisma with a unique approach to address pressing social issues, making him a prime candidate for businesses looking to align with influential leaders.
Understanding Gillum's impact involves breaking down his audience into targeted segments, showcasing the unique demographics that engage with his message and influence. Here's how his followers measure up against the broader U.S. population:
| Segment Name | Description | % Customers | Indexed Against U.S. Population | % U.S. Population | Overall Rank |
|---|---|---|---|---|---|
| G03 - #Urbanists | Young, White, well-off renters living in gentrified neighborhoods of first-tier cities. | 2.47% | 187.0 | 1.34% | 1 |
| H03 - #RaisingTheBar | Primarily young, well-educated renters raising the waterline in diverse, mixed-income areas. | 3.59% | 154.0 | 2.37% | 2 |
| E01 - #MetroFamilia | Diverse, Hispanic-influenced consumers stretching their earnings near major cities. | 2.51% | 151.0 | 1.69% | 3 |
| E02 - #UrbanFashion | Upper-middle-class African American families near major urban areas. | 1.73% | 211.0 | 0.84% | 4 |
| J04 - #GoldenCitySolos | Retired and mostly single households renting in classy urban areas. | 2.01% | 183.0 | 1.11% | 5 |
The rankings highlight how Gillum resonates particularly well with young urbanites and educated millennials, laying a solid foundation for brands targeting these markets. It’s no surprise that the first two segments are filled with ambitious, trendsetting individuals who crave authenticity. This captive audience presents a ripe marketing opportunity for businesses looking to grow their consumer base.
From his strong urban demographic to a diverse follower base, brands can jealously guard access to data demonstrating Gillum’s effectiveness as a conduit for reaching today's consumers. Here are some actionable marketing insights derived from Gillum’s social reach:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| mobile | retail | Electronics | Microsoft | 419 |
| socialmedia | brands | Fashion | Everlane | 288 |
| mobile | services | Shared Offices, Coworking | WeWork | 329 |
| mobile | services | Moving, Storage | Sixt Rent a Car | 259 |
| socialmedia | brands | Fitness | SoulCycle | 276 |
The above index values demonstrate high engagement potential for brands in key sectors such as technology, fitness, and fashion. The connection between these sought-after brands and Gillum’s audience means that companies can leverage his influence to launch effective campaigns targeting their ideal consumer segments.
The demographic makeup of Gillum’s audience offers additional validation to his marketability. Here’s a snapshot of following trends:
| Source | Category | Subcategory | Title | Percentage Customers | Percentage Population | Indexed to Population |
|---|---|---|---|---|---|---|
| demographics | percentage | Age | 75+ | 8.53 | 6.4 | 33 |
| demographics | percentage | Education | Graduate degree | 17.04 | 12.1 | 41 |
| demographics | Family Structure | Singles | 45.11 | 34.3 | 32 | |
| demographics | Home Tenure | Renting | 47.37 | 36.2 | 31 | |
| demographics | percentage | Occupation | Arts/Entertainment/Media | 3.3 | 2.0 | 65 |
As demonstrated, the demographic details reveal a well-educated and urban-centric followership with a penchant for media and the arts, making it all the more important for companies to align their campaigns with Gillum's influence.
In essence, Andrew Gillum’s influence spans across various consumer segments, illuminating opportunities for brands looking to engage with dynamically young, educated audiences who value authenticity and social engagement. Businesses and marketers should consider licensing the full report to tap into the treasure trove of data showcasing how Gillum uniquely connects to his dedicated followers.
Are you ready to uplift your marketing strategy? Don’t miss out on harnessing the power of Andrew Gillum and his extensive reach. License the report today to unlock the complete potential of this impactful influencer!
