Welcome to the curious world of WIRED’s customer base in the United States, where we break down demographics, interests, and behaviors with a sprinkle of humor as we serve up tantalizing insights worth chewing on. Think of it like degustation, but instead of sharing tiny tasting plates, we’re launching you into the flavorful dish of data analysis. So put on your analysis cap, grab a snack (preferably sustainable), and let’s dive in!
First stop on this whimsical ride is the mobile retail realm. It’s like the Wild West of e-commerce—fast-paced, untamed, and rife with opportunities. Ready your saddles, as there are quite a few standout brands here! Leading the pack is Microsoft with a staggering weighted index of 470. Apparently, Windows isn’t just for PCs anymore!
Other contenders making waves include Blick Art Materials (Crafts, Toys, Hobbies) at 373, and WeWork (Shared Offices, Coworking) at 368. Who knew that folks would be working hard… at hardly working? Next, we have Office Supply Retailers like Paper Source (354) and the stylish eyewear brand, Warby Parker (343) keeping our customers’ vision clear both literally and figuratively!
Now let’s pivot to the social media brands, where influencers strut their stuff like peacocks on parade! The B2B champions, R/GA scored 335, and not far behind are IDEO (301) and Boston Consulting Group (279). This data tells us that professional services are hitting their social media stride—a whole new world where consulting meets charisma!
Let’s not overlook Fitness either! A salute to SoulCycle and the Jewish Community Center (JCC) for rocking it on social media with indexes of 321 and 334, respectively—those calories won’t burn themselves! And we can’t forget the glitzy side of social media—Tiffany & Co. rings in strong (pun intended) with an index of 315! We might need to step up our bling game to keep up with these classy consumers!
Hold onto your hair, because our attention shifts to mobile services. Here, the Drybar (322) makes an entrance with hair-raising offerings catering to those who want to blow them away. Following closely, we have the indulgent SoulCycle again making waves in fitness with a score of 321. Fitness and fabulous hair?! Broader strokes for a well-rounded life!
Shifting gears to the automotive sector, where luxury reigns supreme! Bentley Dealers takes the lead with 303, making it clear that if you’re going to decide to drop serious cash on a car, you might as well do it in style! And while we’re here, shout out to Lotus Dealers with an index of 250, which begs the question—are they on a race to the bottom or the top? One can only guess!
Alright foodies, let’s chat about some fine dining! With indexes soaring, The Capital Grille (274) and Morton’s Steakhouse (266) flaunt their culinary prowess with confidence! When customers aren’t busy savoring the fine flavors within, they can’t help but share their experiences online, making the Juice Bars like Nékter Juice Bar resonate with those seeking healthier lifestyle choices—index of 240!
Don’t forget: Education is vital! Kumon Math & Reading Centre stands strong with an index of 266, while Harvard University shines with 252—showing you can teach an old dog new tricks, but can you teach it calculus?
Let’s paws for the cause and reveal the pet-oriented services—these pet lovers know where to spend their cash! Dogtopia (226) and EarthWise Pet Supply (227) show they’re providing extravagant care, likely accompanied by oversized squeaky toys—because why not pamper our fluffy companions?
Fashionistas, this one’s for you! From Burberry (247) to Zara (266), we’re strutting down the runway of style. Outfits that speak volumes, personality that shines—this is where WIRED customers find their rhythm in the contributions to the fashion world. Brands like DKNY (213) and J.Crew (216) round out the competition with class and flair!
Culture and entertainment are also in full swing here! The Book of Mormon (218) reminds us that humor is key, while clever strategies by IFC Films (212) ensure that movies always leave audiences wanting more. Not to forget the wide array of museums and nonprofits—everyone’s chipping in to make the world a tad bit more beautiful.
The insights above show a vibrant tapestry of interests curated by WIRED customers—a blend of shopping habits, brand loyalties, and a genuine love for pop culture fuel their consumer choices in today’s mobile-driven world.
And why should you care? Because understanding this data is like having a crystal ball into consumer behavior! It’s essential for brands—be it startups or giants—to navigate and leverage these trends to ride the wave of success.
If your curiosity has been piqued, imagine the treasure trove of analytics waiting for you in the complete report. Want to dive deeper into consumer preferences, behavior forecasts, or discover brands that are setting the trends? You don’t want to miss out on this vital information!
So whether you’re a marketer wanting to make a splash or a data enthusiast looking to analyze patterns, we’ve got the treasure map. Let’s connect so we can ensure that you don’t just understand the tide—you can ride it with style!
In conclusion, from luxurious jewelry to health-conscious juice bars, or engaging entertainment to educational establishments—WIRED’s audience is as diverse as it is discerning. Let’s capitalize on that together! License the full report today and stay ahead of the curve. Now, that’s some data that deserves a standing ovation!
