Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

vineyard vines

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 70 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, Vineyard Vines is also carried in major department stores such as Nordstrom and Bloomingdales as well as over 300 specialty boutiques across the US. At vineyard vines we pride ourselves on Shep & Ian's philosophy that "every day should feel this good" and "if you're doing what you love, you'll be successful"...

Dive Into the Data: The U.S. Customer Base of Vineyard Vines

Overview

Are you ready to sail into the deep blue sea of consumer insights? Dive into our latest report that uncovers the U.S. customer base of Vineyard Vines! We’ve got all the juicy details—who’s buying, where they’re shopping, and their affinity for all things nautical and nice. Spoiler alert: it’s not all just whale tales and seagull selfies! You wouldn’t believe what we found swimming beneath the surface!

Methodology Made Easy

To ensure we rode the wave rather than sunk like a lead balloon, we gathered insights from various sources, including mobile platforms and social media. The idea was simple: to collect a comprehensive dataset that reflects customer preferences and behaviors as they relate to Vineyard Vines. So whether you’re a casual observer or a marketing maverick, we’ve cast our net wide to catch the most revealing fish in the data sea.

Mobile Madness: Consumer Convenience

Let’s start with mobile—where convenience reigns supreme! The top players in the convenience sector are proving that quick stops are no joke. Stewart’s Shops leads the way with a staggering weighted index of 241. This means they’re not just good; they’re “oh my gourd” good!

Following them, we have Hannaford Supermarkets clocking in at 225, with NBT Bank and PetPeople not far behind. Clearly, convenience isn’t just on a first-name basis with customers; it’s their best buddy.

Grocery Galore

When it comes to groceries, customers are stocking up their carts with favorites like Hannaford and Associated Food Stores. It’s no surprise that people are turning to local grocery stores while balancing work and life! It’s like trying to juggle a pineapple, a watermelon, and a cantaloupe—all while taking a selfie.

Pets Are Poppin’

Are pets the new kids? Because they are stealing the show! At the top of the pet category, we’ve got PetPeople and Southern Veterinary Partners, both with impressive indices (208 and 207, respectively). If pets could talk, they’d beg you to invest in this report so you could pamper them more!

Alcohol and Euphoria

Let’s get the party started! With Twin Liquors Fine Wine and Spirits in the mix, it’s clear that alcohol sales are more than just a happy hour auxiliary. They’re serving up a weighted index of 207, because nothing pairs better with a Vineyard Vines tee than a crisp white wine or a nice rosé! These insights could be your golden ticket to becoming the life of the party.

Fitness Findings

Feeling fit while keeping it stylish? You bet! Mobile gyms like EXOS and Snap Fitness are drawing in customers who want to flex their muscles while looking dapper! Not to flex on anyone, but there’s no stopping the fitness train with weighted indices of 192 and 162 respectively. They are making waves in the sea of mobile fitness!

Culinary Adventures

Time to talk food! Everybody’s favorite topic—because who doesn’t love to chomp on some grub? Our data shows an increase in interest for bakeries and casual dining spots like Your Pie and Firebirds Wood Fired Grill. And with respective indices of 169 and 149, they are savoring every bite while balancing their love for fashion. Who knew dessert was lifestyle fuel?

Social Media Shenanigans

Ah, social media—where memes meet dreams, and influencers reign supreme. The top organization? The Masters, making swinging the driver seem effortless while melding it with a whopping weighted index of 167. Meanwhile, Tree House Brewing Co. is giving a frothy high five with 166. It seems the blend of sports and fine drinks is just what the consumer ordered!

Educational Insights

From education to entertainment, learning is more than just textbooks—it’s an everyday adventure! Goldfish Swim School and Huntington Learning Centers show that parents are really making a splash with their children’s education. Now that’s swimming against the tide of mediocrity!

Fashion Forward

Look out runway, Vineyard Vines enthusiasts are stepping into the spotlight! Shining in the apparel categories, Uptown Cheapskate and Altar’d State are making casual stylish with indices of 158 and 150 respectively. Nothing screams sophistication like a whale logo paired with environmentally friendly choices!

Trending Categories

With various categories snagging consumer attention, trending products include everything from cosmetics at Buff City Soap to unique gift options at Halloween Express. Who needs another mug when you can gift a spooky treat that’s also a conversation starter?

Why License the Full Report?

Now that we’ve swept you off your feet faster than a beach wave can wash your footprints away, you’re probably wondering: why license the full report? Well, buckle up, because here comes the punchline: you won’t just want it—you’ll need it! Here’s why:

  • Data Overload: Easily parse through rich and extensive data. Who wouldn’t want to be the one making data-informed decisions while others flounder?
  • Market Dynamics: Understand real-time customer behavior so you can stay ahead of trends and not be left high and dry!
  • Growth Potential: Identify niches and opportunities for growth. It’s like finding pearls amongst clams—rare but oh-so-valuable!

The Bottom Line

In short, if the nautical nonsense of the consumer world doesn’t float your boat, we don’t know what will. Grab ahold of our full report and discover the insights that can turn you from being a shore dweller to a captain of the market seas! Remember, life’s too short for boring data—make your facts fabulous with the power of insights!

Join the Adventure!

So what are you waiting for? Are you ready to embark on this data voyage with us? License the complete report today, and set sail towards a future of informed decision-making that even our whale friends would approve of! It’s time to get hooked into the insights of Vineyard Vines!

Report Highlights ➡️
vineyard vines