Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Urban Edge Properties

Urban Edge Properties is a real estate investment trust (REIT) that acquires, develops, owns, manages and improves shopping centers in and on the edge of urban communities. Its owned portfolio comprises 14.9 million square feet in 84 properties and it manages over 5 million square feet for others. Urban Edge's core assets are concentrated in the Washington, DC to Boston corridor and it has a presence in Puerto Rico and California.

Urban Edge Properties: A Peek Inside the Population Parade!

Welcome to the Heart of Urban Vibez!

Ever wonder what makes urban life *tick* in the United States? Well, buckle up and apply a generous serving of guacamole because we’re about to take a tasty trip through the demographics of Urban Edge Properties’ customer base. With segments ranging from haute couture-loving families to tech-savvy suburbanites, there’s a flavor for every palate. If you’re planning on sifting through this smorgasbord of data, you might want to think about grabbing a license to the full report. Trust us, it’s packed with enough juicy insights to satisfy even the most discerning data aficionados!

The Top Segments Strutting Their Stuff

Let’s kick off by sampling our top consumer segments – think of them as the A-listers of urban dwelling. You won’t find them sipping espressos at overpriced cafes without knowing what’s brewing! 1. **#VivaLaVogue**: Coming in hot, this segment includes fashionable blue-collar Hispanic families in affordable urban neighborhoods. With a whopping 43.5% representation in Urban Edge's customer base, they certainly know how to put their best foot forward! They’ve collectively indexed an impressive 384 against the US population. 2. **#MetroFamilia**: The second act features diverse, Hispanic-influenced consumers—stretching their earnings right near major cities. They account for 46.7% of customers with a solid index of 210. They bring their culture and flair wherever they go! 3. **#BigCityProgressives**: Young, diverse renters aiming to make it big in top-tier cities fill this segment’s shoes. They’re chasing the dream with an income that keeps them grounded; representing 36.7% of Urban Edge's customers and indexing at 264. 4. **#Solos**: Meet the heavily Hispanic singles living it up in urban climates, all while making low incomes. Their charm indexes at 182, and they comprise about 39.9% of the customer base. 5. **#SalsaSwagger**: Afro-Latino renters working in blue-collar jobs bring their rhythm to urban life. With a collective index of 241, they represent 32.6% of our vibrant customer pool. These segments bring quite the diverse mix, each contributing a unique spice to the Urban Edge population stew. Talk about a potluck!

Demographic Details That Are Just Too Good to Pass Up

So, what’s the demographic backdrop against which these segments shine like glitter in a disco ball? It’s a combination of education, income, and lifestyle that defines who’s who in the urban jungle. 1. **Education**: Many of these groups are well-educated, especially those in #SatelliteScions and #SiliconNation, where you’ll find affluent engineers, doctors, and businessmen galore. Bring on the certifications! 2. **Income Levels**: With segments like #BigCityProgressives and #Solos, we see a range of incomes, from those scraping by to high-flying professionals. The richness of their stories speaks volumes about urban life today! 3. **Family Structure**: Urban living encompasses everything from diverse single households (#Soul&Spirit) to affluent family-focused clans (#FamilyOutposts) straddling suburban and rural lines. In each case, the mix is as messy and delightful as a bento box! 4. **Cultural Influences**: A delightful melange of cultures influences the spending habits and preferences of these consumers. From the festive flair of #FiestaFamilies to the spirited #TechTitans, diversity makes urban life an exciting adventure!

Social Media Moves the Needle

In today’s digital age, social media plays a pivotal role in driving engagement and connection for these segments. The age of influencers has dawned, and several leaders are catching the attention of our customer base, with weighted indices that would make any marketer sit up and take notice. - **#PopeFrancisES** is a spiritual icon with a heavy index of 255, proving that inspiration is a powerful motivator. - **Brands like Seamless (361) and FreshDirect (344)** are direct-to-consumer platforms that have found their niche and the way into our hearts (and stomachs!). - The **New York Rangers** and **ZARA** have made big waves in the urban lifestyle, showing what it means to be part of the community, with weighted indices of 234 and 233 respectively. These social media superstars are shining examples of how brands intersect with urban demographics, and how they can forge familiar connections with potential customers.

The Full Package Awaits You!

From boisterous blue-collar families to sophisticated urbanites, Urban Edge Properties’ customer base is as colorful as a box of crayons! Each segment embodies its distinct trends, e-commerce possibilities, and marketing strategies, making them ripe for study. The full report offers a feast for the analytical mind, with trends, actionable insights, and a plethora of data points designed to propel your marketing strategy into the stratosphere! So why not dive a little deeper? With a license to the full report, you can grab a front-row seat to this fashionably urban spectacle. Get ready to tackle the urban environment like never before, understanding the who, what, where, and why of Urban Edge Properties’ customer base. Don’t let this opportunity pass you by; put on your metaphorical thinking cap (and maybe even a beret), because the future of urban living is waiting for you!
Report Highlights ➡️
Urban Edge Properties