Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Under Armour

It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Every Under Armour product is doing something for you; it's making you better.

Under Armour Customer Data: A Workout for Your Mind and Marketing Strategy!

Are you ready to flex your marketing muscles? At Under Armour, we believe that data is as powerful as a protein shake—but let’s add some flavor and humor to this nutritional info! We’ve crunched the numbers on the U.S. customer base, and we’re here to report that the insights were ripped straight from the gym of knowledge. With our exhaustive report, you can discover who’s wearing the Under Armour brand and why—so let’s dig into this well-toned treasure trove of actionable insights!

Breaking Down the Data: Gymtastic Categories & Standout Brands

First off, we’re diving into the different categories to see what really pumps up the Under Armour brand in the eyes of consumers. From the heavyweights of big box stores to the dedicated fans of specialty shops, we’re exploring where our reach has been flexing. Here’s a quick lift of the top contenders:

  • Big Box Stores: The Exchange with a stellar weighted index of 844—that’s a heavyweight champion right there!
  • Grocery Champions: Defense Commissary Agency (DeCA) coming in strong at 811.
  • Tech Muscle: Microsoft flexing with 283.
  • Entertainment Strength: Twin Liquors Fine Wine and Spirits at 270.
  • Need a Car Wash? It’s a tie between Quick Quack Car Wash at 257 and Tommy’s Express Car Wash with 203—keeping those customers squeaky clean!
  • Fitness Sensation: Koko Fitclub and Snap Fitness each showing strength at 208 and 207 respectively.

Each of these brands has a story to tell, and they all center around your likely growing interest in fitness and lifestyle. And let’s not forget about quirky competitors like Bubbakoo’s Burritos (Perfect for post-workout indulging!) and Crumbl Cookies (the sweet reward for a sweat session!).

Age and Gender: Who’s Rocking Under Armour?

We can’t skip on demographics, right? Numbers don’t lie, unlike that friend who says they did 100 push-ups. In our extensive analysis, we found that Under Armour attracts a broad audience:

  • Anyone ages 18-45 is scooping up UA gear faster than you can say “Check my six-pack!”
  • Both genders are flexing in style, but women’s apparel (like Apricot Lane) is particularly hitting the sweet spot.

But do you want the secret? The people behind the data are not just looking for fashion; they are genuinely invested in a lifestyle centered on physical fitness and emotional well-being. After all, what could be cooler than looking good while getting fit?

The Power of Social Media: Who’s Crushing It?

In today’s world, social media has become a gym for brands to build their reputation. Under Armour shines here, with brands and organizations that are making waves! Check out our top contenders:

  • Sports Teams216.
  • Brewery Buffs: Tree House Brewing Co. and Bell’s Brewery, serving up a real hoppy competition, each with a solid 226 and 188 index.
  • Fitness Rebels: Brooks Running pushing the fitness agenda forward with an 188.
  • Literary Warriors: Names like Daniel Pink and Dave Burgess crush it too, with indices above 180.

So what’s the takeaway here? Whether they are swinging bats or lifting weights, Under Armour has attracted customers through clever social media engagement — they’re not just lifting dumbbells; they’re lifting the brand to new heights!

Conclusion: Get Buff with Under Armour Insights

In a nutshell (or a protein shake), Under Armour’s U.S. customer data is a robust collection of insights that can set your marketing strategy on a successful path. Customers engaging with the brand are diverse, dedicated, and enthusiastic, and they’re swiping right on Under Armour products because they resonate with their values of fitness and performance.

So, if you’re looking to pump up your business strategy and get a seriously competitive edge, licensing this full report will feel like adding weights to your chest press—absolutely transformative! Don’t let this opportunity pass you by! Weight for it… it’s time to get serious about your marketing with Under Armour insights!

Report Highlights ➡️
Under Armour