Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Tops Friendly Markets

Exploring Tops Friendly Markets' US Customer Base: A Humorous Snapshot!

Who Are We Talking About?

Let’s get this party started! If you’ve ever wandered the aisles of Tops Friendly Markets, you might have wondered who designs the perfect shopping experience in those brightly lit spaces. Spoiler alert: it’s more than just a sprinkling of fancy marketing fairy dust. Turns out, there’s a whole cornucopia of colorful customers with unique needs, personalities, and maybe a little quirkiness to their shopping carts. Buckle up as we dive into the delightful demography that shapes the grocery flows of US consumerism!

Top Segments Stealing the Spotlight

If we ranked customer segments like a Top 40 chart, guess who would appear in the top spots? Prepare for a showdown of diverse groups that make up the culinary tapestry of our nation! Here’s the breakdown:

  • O01 - SmallTownSatellites: The homebodies who cherish the little joys of life in rural settings—where sunsets are golden, and the cow is always right! This segment includes older ruralites anchored in blue-collar, farm, and service professions. They account for a solid 5.37% of Tops shoppers! (Looks like they have more moo-lah than you'd think!)
  • N01 - DirtRoadDynasty: Tightly-knit, lower-income factory families with a flair for rustic living. They bring 4.13% to the shopping cart table. Who knew that jeans and gardening might lead to an entire dynasty?
  • Q05 - DieselBlues & Q02 - Ebony & Essence: These two are tied, just like pairs of socks in the dryer! DieselBlues, representing mixed communities, makes up 3.29%, while our culturally rich friends in Ebony & Essence account for 3.22%. Makes you appreciate diversity like a well-seasoned soup!
  • Each tier from BasicBoomers to Merica fills in the rainbow, adding traces of both demographics and loyal shopping habits that peak our interest. Together they make shopping lively, like an all-you-can-eat buffet of culture!

Demographics: The Secret Sauce

Ever wonder what makes the Tops Friendly Markets customer different from the rest? A dash of demographics and a sprinkle of spending habits! Some may shop with a grocery list, while others operate on the “impulse buy” method, selecting snacks as if it's a scavenger hunt.

The demographics reveal a variety of ages, income levels, and interests. But the biggest takeaway? It’s the love of food! We’ve got families filling their carts with the essentials, while younger singles might just be eyeing the chips and sodas!

Why the Buzz About Mobile Insights?

When talking about customer behavior, “mobile” isn’t just a catchy buzzword! We're diving into the mobile insights that act as a teaser trailer for what’s going on in the minds of consumers. Picture this: while strolling through the market, shoppers are using their smartphones—ordering ahead or not getting lost in the endless aisles, thanks to apps.

The top players in this mobile world? Let's check out the stars of *grocery* and beyond! With a weighted index emphasizing both the buzz and business, you’ll find everything from NBT Bank for your pesky financial needs to Pizza Factory serving divine slices to curb cravings. With 737 to its name, NBT Bank might be *banking* on your loyalty!

Brands that Make the Shoppers' Hearts Race

Who doesn’t love a crowd favorite? Here are some of the heavyweight brands flying off the shelves at Tops, each embodying customer preferences with finesse—like culinary ninjas!

  • On The Run Convenience: Don’t run away from convenience! With a solid index of 419, it’s giving the classic roadside stop a spin that’ll get you fueled up and rolling!
  • Pizza Factory: Serving slices that could make any diet cry with glee—this market's fast-casual delight is raking in 343 weighted index points!
  • Fine Wine & Good Spirits: Wine not indulge when you can sip on liquid joy? Aged like a fine vintage, this brand stands at a robust 326!

A Deep Dive into Shopping Styles

Now, let’s sit back, relax, and ponder the shopping habits. Certainly, at Tops, shoppers have dedication down to an art form. Whether they’re on a first-name basis with the butchers or just there for quick pick-me-ups, you can find customers creating grocery symphonies in those aisles!

It’s a delightful dance of planning and spontaneity, with individuals tapping their toes to the beat of meal prep or skipping merrily through the snack aisle. Some even bring their kids along for an adventure that often turns into a cart that looks like it’s ready for a feature film! (Kids = cookies.)

The Bottom Line: What It All Means

In a world more connected than ever (thanks to the little thing we call technology), understanding the Tops customer base opens up a world of possibilities. Not only does it sharpen marketing initiatives, but it also presents opportunities for tailored products that resonate with specific shopper sections!

In simple terms, it’s like creating a personalized playlist for each shopping cohort—it keeps the economy grooving and customers buzzing with satisfaction! Want to learn more about these savvy shoppers? License our full report, and you’ll be privy to insights that can turn your marketing strategy from average to *Top* notch. Consider it a VIP pass to grocery stardom!

Conclusion: Grab that Report!

The world of grocery shopping holds endless surprises. With a lively customer base spanning all demographics and quirks, Tops Friendly Markets is not just a store; it's an adventure! So why wait? Dive deeper into the data, and let us turn those insights into action. Remember, great marketing is possible when you know your audience like they know their favorite snack. Don’t just sit there—grab that report and start shaping the grocery shopping future, pun intended!

Report Highlights ➡️
Tops Friendly Markets