Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Tire Kingdom

Tire Kingdom is a subsidiary of TBC Retail Group that is headquartered in Juno Beach, Florida and operates more than 730 company-owned stores under the brands: Tire Kingdom, NTB - National Tire and Battery, and Merchant's Tire and Auto Centers. TBC employs nearly 350 associates at its Juno Beach headquarters and approximately 8,400 associates nationally. Additionally, the TBC Retail Group operates 491 franchised Big O Tires retailers. Tire Kingdom began in 1972 with $150 and 50 consignment tires in a 200 square foot stall at the West Palm Beach Farmer's Market. While operating as a cash and carry business, customers explained that they preferred to have their tires installed where they purchased them. With $500 in borrowed money, tire-changing equipment was purchased, and Tire Kingdom was born. Business increased rapidly and soon outgrew Farmer's Market. Over the next several years, Tire Kingdom stores opened in West Palm Beach, Ft. Lauderdale, Tampa, St. Petersburg, and Sarasota. By 1988, Tire Kingdom expanded into all major south Florida markets. Tire Kingdom's expansion continued throughout south and central Florida as well as into North Carolina, South Carolina, Louisiana, Georgia, Vermont, New Hampshire, and Ohio.

Tire Kingdom Market Insights: Rolling to Success One Tire at a Time

Introduction

Welcome to the road-ready world of Tire Kingdom, where high-quality tires meet top-notch service. Our comprehensive report uncovers the strategies and insights behind Tire Kingdom’s market performance, offering a well-rounded mix of actionable data to drive your strategic planning. From top-performing categories to key demographic details, this report is your ultimate guide to understanding what keeps Tire Kingdom cruising ahead in the automotive service industry.

Top Performers in the Tire Kingdom Universe

1. Retail and Services:

  • Convenience Stores: Stewart’s Shops leads the way with a weighted index of 401.
  • Coffee and Tea: The Human Bean and Dutch Bros Coffee brew success at 294 and 248 respectively.
  • Auto Services: Les Schwab rolls in at 242.
  • Health Stores: Vitamin World powers up at 240.
  • Alcohol Stores: Fine Wine & Good Spirits toasts at 214.

2. Specialty Services:

  • Pets: Pet Partners and Pet Supermarket pamper at 206 and 187.
  • Hardware and Home Improvement: Pinch A Penny and Grand Rental Station hammer down at 203 and 186.
  • Senior Living: Genesis HealthCare and Life Care Centers of America care deeply at 200 and 194.
  • Grocery: Ingles Markets and WinCo Foods stock up at 200 and 191.

3. Social Media and Influencers:

  • Sports Teams: Tampa Bay Lightning and Cincinnati Reds score at 210 and 183.
  • Brands and Destinations: Daytona International Speedway and Publix speed ahead at 180 and 178.

Demographics: Who’s Driving into Tire Kingdom?

Age Groups:

  • 35-44: This age group dominates, showcasing a demographic that values quality automotive care.
  • 25-34: Younger adults also show strong engagement, drawn by the convenience and reliability of Tire Kingdom’s services.

Income Levels:

  • $50,000 to $74,999: This income bracket is prominently represented, highlighting Tire Kingdom’s appeal to middle-income earners.
  • $35,000 to $49,999: Another significant segment, indicating broad accessibility.

Home Value:

  • $150,000 to $249,999: Homeowners in this range form a large part of the customer base, aligning with practical spending on automotive care.

Family Structure:

  • Married with Kids: This group is notably over-represented, suggesting that Tire Kingdom appeals to family-oriented individuals looking for reliable automotive services.

Education:

  • High School Diploma: A substantial segment, highlighting Tire Kingdom’s accessibility to a wide audience.

Urbanicity and Occupation

Urbanized Area:

Tire Kingdom’s customers predominantly come from urbanized areas, emphasizing the brand’s reach in densely populated regions.

Occupation:

  • Sales and Service: Professionals in these fields are more likely to be found visiting Tire Kingdom, showcasing the brand’s appeal among hardworking individuals seeking dependable automotive care.

Conclusion

Tire Kingdom isn’t just a tire shop; it’s a destination for those who value quality service and reliable automotive care. From young professionals to busy families, Tire Kingdom’s customer base is as diverse as it is dedicated. This report provides a detailed look into the successful world of Tire Kingdom, where top-notch service and loyal customers come together. Let these insights guide your next strategic move in the automotive service industry, ensuring you stay ahead of the competition.

Discover more, drive more, and most importantly, understand more with these actionable insights. Whether you’re a market strategist, automotive enthusiast, or just someone who loves reliable service, this report has something to elevate your perspective. Happy strategizing!

Report Highlights ➡️
Tire Kingdom