The Bar Method

Fitness

The Bar Method is an industry leader in the rapidly growing barre-based fitness niche; it has been transforming lives since 2001. Bar Method classes are built on the practice of dance conditioning, the science of physical therapy and the pace of interval training, making it the most targeted and effective body-sculpting workout. Today there are 95 (and growing!) locations across the U. S. and Canada along with an online streaming class platform, Bar Online, and an online store offering branded apparel and fitness accessories. Bar Method franchisees, all certified teachers, were attracted to the Bar Method's high-quality, safe workout, excellent teacher-training program, unparalleled franchisee support, and strong brand identity. Bar Method clients are drawn to the effectiveness and safety of the innovative workout, excellent teaching quality and outstanding customer service. We are expanding and looking for talented people with a passion for health and fitness to grow with us! Become the next Bar Method studio owner! Visit to request more information.

Unveiling The Bar Method: Actionable Insights, Top Segments, and Marketing Gold

Welcome to our deep dive into The Bar Method’s recent report! We’ve sifted through the data to bring you the cream of the crop insights, showcasing the top segments, marketing gems, and demographic details that make The Bar Method shine brighter than a disco ball on a Friday night.

Actionable Insights

Here’s a look at the top categories and subcategories that scored high on the weighted index scale. These are your go-to segments for a marketing strategy that hits the mark every time:

Microsoft (Electronics) - Index: 543
Morgenthal Frederics (Optical) - Index: 515
Paper Source (Office Supplies) - Index: 495
Drybar (Hair Services) - Index: 479
The School of Life (Blogs) - Index: 461
WeWork (Shared Offices/Coworking) - Index: 451
FreshDirect (Grocery and Superstores) - Index: 445
Tiffany & Co. (Jewelry) - Index: 436
Anthropologie (Women’s Apparel) - Index: 431
Atul Gawande (Academics/Influencers) - Index: 427

Top Segments

These segments are like the A-team of The Bar Method’s clientele, each with its unique charm and market potential:

#MidasMight: With a staggering index of 723, this segment represents the crème de la crème, making up 6.23% of customers.
#SkyHigh: Indexing at 487, these high-flyers account for 1.31% of the customer base.
#PicturesqueProsperity: This group, with an index of 467, represents 6.05% of the clientele.
#ExclusiveExburbs: At an index of 415, they make up 5.64% of the customer pie.
#HighRisers: With a 352 index, they are 4.80% of the audience.
#FamilyOutposts: Indexing at 289, these family-oriented customers account for 4.57%.

Demographic Details

Now, let’s dive into the demographic cocktail that makes up The Bar Method’s audience. It’s a mix that’s as diverse as it is interesting:

Age Distribution

The 35-44 age group stands out, indexed significantly higher than the general population, making up a considerable portion of the customer base.

Income Levels

High earners dominate, with the $200,000+ income bracket having a hefty presence, indexing much higher than the national average.

Home Value

Customers are big spenders in real estate, with a notable skew towards homes valued at $1M and above.

Family Structure

A strong presence of married couples, both with and without kids, highlights a family-friendly brand image.

Education

The audience is well-educated, with a significant portion holding graduate degrees.

Home Ownership

A majority of customers are homeowners, reflecting stability and disposable income.

Commute

Public transportation is a popular choice, along with a significant number working from home, reflecting urban-centric lifestyles.

Urbanicity

The customer base is predominantly urban, with a smaller, yet significant, suburban presence.

Occupation

Professional fields such as Business/Finance and Engineering/IT are well-represented, showcasing an affluent, career-oriented customer base.

The Bar Method isn’t just about fitness; it’s about connecting with a diverse, high-value audience through strategic insights and targeted marketing. With a focus on affluent, educated, and urban professionals, your marketing efforts are poised for success, much like a perfectly executed plié.