Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

TacoTime

TacoTime is a quick-service restaurant chain offering a tasty variety of freshly-prepared, home style, Mexican fare. No one takes more pride in the food they serve than we do at TacoTime. From humble beginnings in Eugene, Oregon back in 1960, the TacoTime Restaurant Chain has risen to dominate its position today as the quality leader in the Mexican quick-service restaurant franchise industry with 350+ locations in the United States, Canada and Kuwait. Our ingredients and the care we take in making your food fresh make us truly a one-of-a-kind affordable taste experience. Where other fast food Mexican restaurants cut corners, we take the time to do it right. That's the deliciously real, deliciously fresh difference at TacoTime. A difference you can taste in everything we make, from our world-famous hand-rolled Crisp Burritos to our unbeatable Mexi-Fries® that we cook to order. TacoTime's products are made with the freshest, most wholesome ingredients available. Menu items offer guests a real choice, from vegetarian items to a unique Chicken BLT Burrito.

TacoTime's US Customer Base: Crunching the Numbers (and Tacos!)

Are you ready to be blown away by the impressive and diverse appetite of TacoTime's customer base across the United States? If you're as hungry for data as you are for delicious tacos, you're in the right place! We’ll give you the scoop on the hottest consumer segments, demographic details, and how TacoTime is spicing things up in the fast-food game. So grab a snack (preferably a TacoTime taco), sit back, and enjoy the ride!

Top Consumer Segments: Who TacoTime is Serving

TacoTime is not just a brand; it's a lifestyle. Below is the exclusive listing of the crème de la crème of TacoTime's customer segments, ranked for your reading pleasure.

  • #NorthernLights: This segment features middle-aged rural couples who are raking in the dough, working white-collar jobs. Not only do they enjoy the finer things in life, but they also don't mind indulging in some tasty tacos on the side! (3.65% of customers)
  • #Kids&Country: Younger families located in turf managed by farming and blue-collar jobs populate this segment. They’re all about that family bonding over tacos after a day’s hard work in their small towns! (4.61% of customers)
  • #DirtRoadDynasty: This segment boasts older, lower-income families, many found working in factories or engaging in gritty blue-collar roles. Their love for TacoTime is as solid as their commitment to building a better future for their families. (2.75% of customers)
  • #SmallTownSatellites: If you’ve ever wanted to know who loves to enjoy the simple pleasures in life (like a good taco), look no further! This group hails from small towns, holding down blue-collar, farm, and service professions. (3.55% of customers)
  • #PensionPastures: Older couples residing in rural areas, soaking in the great outdoors, and probably waving goodbye to their other half as they zip off to grab some tacos. (2.72% of customers)

More Segments Making Waves (or Should We Say, Salsas?)

TacoTime’s magic doesn’t stop here! There are loads of other segments that keep their taste buds tantalized:

  • #Merica: This segment consists of semi-rural households. They may not have the highest education levels, but you better believe they sport a passion for college sports and TacoTime. (2.61% of customers)
  • #CornfieldCabernet: Farming couples living their dream life while savoring simple tacos—these lovebirds are here for the agricultural vibe! (3.17% of customers)
  • #MainStreetUSA: Moderate income, young blue-collar workers right on the main streets of small-town America are the heartbeat of TacoTime. (2.57% of customers)
  • #Camo&Cornfields: Families that are a mix of hard work, love for DIY, and enjoying their quick taco fix! (1.98% of customers)

Demographic Goldmine: A Close-Up on TacoTime Consumers

Now that we’ve whetted your appetite for all things segmentation, let’s dive into demographics. TacoTime is a melting pot of flavors, and its customer base reflects that. Here’s a snapshot:

The TacoTime customer base primarily consists of couples and families, predominantly in rural and small-town America, with many performing blue-collar work. These are the champions of convenience who love a good taco in a relaxing, unpretentious setting after a long day.

  • Age: TacoTime appeals to both younger families and older couples, creating a taco-loving crowd of all ages who enjoy casual dining.
  • Income: The spectrum ranges from those in lower-income brackets to well-off couples looking for a gourmet taco experience—all tacos are gourmet, right?
  • Education: While some consumers hold advanced degrees, others prioritize their trades over their transcripts, proving that you can love tacos no matter your academic background!

Marketing to the Taco Lovers

It’s all about that marketing strategy! TacoTime has its ear to the ground and knows how to reach its customers effectively. They’re tapping into mobile munchers (the ones who use their smartphones to order from the couch or on the go) and integrating convenience with their offerings. Here are some highlights:

  • Mobile-Powered Convenience: TacoTime ranked as one of the top QSR (quick service restaurant) favorites among mobile users—what's better than rounding up the family and having tacos ready at your fingertips?
  • Social Media Engagement: Whether they’re posting mouth-watering taco pictures or engaging with local sports teams, TacoTime knows that the way to consumer hearts is often through social media.
  • Community Focus: TacoTime actively participates in local events and groups, capturing the essence of being part of the community while serving up delicious tacos!

Data-Driven Decisions: All About the Numbers

To spice up their operations, TacoTime embraces data-driven decisions that ensure they meet consumer preferences head-on. Some trending metrics include:

  • Purchasing Habits: With consumers constantly on the lookout for convenience and speed, TacoTime's ability to provide quick service is paramount.
  • Consumer Preference: The customer index reflects a strong preference for TacoTime among consumers in certain segments, showing a solid investment opportunity for TacoTime-focused operations.

So, if you're hooked on the savory insights and are ready to take a bite out of this taco-loving adventure, why wait? Grab hold of the full report for an even deeper dive into the numbers, trends, and tasty consumer behaviors that'll have your teams cheering like they’ve just won the taco lottery!

License the full report today and make TacoTime even sweeter with data-driven decisions that satisfy all palates!

Report Highlights ➡️
TacoTime