Taco Bueno

QSR

Taco Bueno has served "Tex-Mex Made Fresh" since 1967, when the first restaurant opened in Abilene,Texas. Since opening its first restaurant, the Company has expanded to 177 locations while maintaining its commitment to offer meals that are prepared fresh, by real cooks, in real kitchens, using real ingredients. Taco Bueno restaurants showcase fresh preparation and a comfortable environment. The combination of delicious food and an inviting atmosphere has led to a loyal following of customers. These self-described "Buenoheads" have paved the way for Taco Bueno to expand into new markets and enjoy industry leading customer satisfaction and quality ratings. Taco Bueno restaurants are located in Texas, Oklahoma, Missouri, Kansas, Arkansas, Louisiana, and Colorado. Learn more about Taco Bueno by visiting www.tacobueno.com or www.facebook.com/buenoheadquarters. Taco Bueno is owned by TPG Growth. TPG Growth is the middle market and growth equity investment platform of TPG, the global private investment firm. With over $7 billion under management, TPG Growth targets investments in a broad range of industries and geographies. TPG Growth has the deep sector knowledge, operational resources and global experience to drive value creation and help companies reach their full potential. The firm is backed by the resources of TPG, which has approximately $75 billion of assets under management. TPG Growth's current and past investments represent a mix of iconic and innovative companies across tech, retail and entertainment including Uber, Airbnb, e.l.f. Cosmetics, Angie's Artisan Treats, Fender, SurveyMonkey, and Red Book Connect. TPG Growth has offices in the United States, China, India, Brazil, Turkey, London and Singapore. For more information visit www.tpggrowth.com.

Taco Bueno Report: A Taste of the Customer Menu

Meet Our Flavorful Segments: Who’s Eating What?

Taco Bueno has become a staple feast among a diverse range of consumers, and we've dished out a spicy ranking of our top customer segments. The report highlights these tasty groups, serving their unique preferences on a platter:

#JohnDeereCountry: The hardworking blue-collar families and couples who know their way around a tractor and a taco, making up 4.65% of our clientele.
#BigBoxBoomers: Working-class boomers, taking their Taco Bueno cravings to the near-urban social scene at 4.04%.
#GameTimeGlory: Younger singles and couples in mixed blue and white-collar neighborhoods, kicking back with tacos—accounting for 3.72%.
#BabiesBurbs&Blessings: Family-oriented younger parents savoring their devotion to parenting and faith, representing 3.64% of our enthusiasm.
#RustRenters: The resilient young renters of 2nd and 3rd tier cities, making life work on a taco budget at 3.39%.
#MainStreetUSA: Our moderate-income heroes, the blue-collar workers living life near small-town main streets—2.78% and rolling.
#RoaringRetirees: The active retired folks and empty nesters living life in the fast lane and relishing Taco Bueno at 2.67%.

And let’s spice it up further with some scrumptious specifics about our taco-loving demographic! Each group is as diverse as Taco Bueno’s menu options, filling our restaurant with vibrant flavors and varied lifestyles. From families in #JohnDeereCountry to urban wanderers in #MainStreetUSA, the culinary passion is united by one secret ingredient: love for tacos!

Dishing Out Demographics: Who Are Our Taco Connoisseurs?

Wondering who makes up the Taco Bueno customer base? Don’t taco 'bout it! Here’s a glimpse into their appetites:

#GameTimeGlory: Young singles and couples who could probably open their own taco time zone! Sharp as ever, this segment scores a 186 index for being young, fun, and flavor-abundant!
#BabiesBurbs&Blessings: These upper-middle-class suburban families are nurturing their families—and their appetites—at an index of 163!
#CrackerBarrelBarons: Rustic charm combined with blue-collar jobs, keeping up with the steady demand of tacos; they ring in at an index of 140.

With an overall rank of juicy significance, these consumer segments have positioned themselves as a dynamic force in our future Taco Bueno ventures. But that’s not all! We ballast our tacos with extensive customer data, all pointing towards a flavorful future. Licenses to the full report will unleash a treasure trove of delightful details.

What’s Cooking? Marketing Strategies to Engage Our Customers

It wouldn’t be a report without selling our delectable marketing strategies! Picture this: You’re turning heads and winning hearts with strategic advertising and multi-channel engagement. Taco Bueno's marketing tactics focus on bringing our customers closer to tacos:

Community Involvement: Participating in local events like taco festivals helps us stay connected with our savory-loving neighborhoods!
Interactive Social Media Campaigns: Think all things taco—contests, giveaways, and those mouthwatering drool-worthy posts that keep our followers craving more.
Mobile Apps and Promotions: Engaging mobile campaigns sprinkle a little extra love on special offers, and let’s be honest—who can resist tacos on the go?

Let's taco 'bout data-driven marketing to target our engaging range of consumer segments! We happily embrace feedback and consumer behavior data to improve the flavors and elevate customer experiences nationwide. A deeper dive into the report allows you to serve these well-baked strategies straight from the oven!

Driving Taste: Actionable Insights and Statistics

Not only do we pepper our offerings with delightful tacos, but our customer behavioral data is pure gold! Here's a taste of some eye-popping stats:

Mobile Trends: Customers snatching up tacos on the go can’t get enough of convenience stores and grocery outlets, showing high preferences for mobile shopping!
Healthy Options: Trendy health stores come up high on the list—people want to eat well while enjoying their tacos. It’s a match made in culinary heaven!
Social Media Buzz: Engaging influencers and sports personalities keeps our consumer segments buzzing and taco cravings soaring!

This data and more is what brings the fiesta to our marketing table. License our full report to secure all the juicy deets that bring richness to your Taco Bueno strategies!

Feeding Your Curiosity: What’s Included in the Full Report?

So what can you expect when you grab a license to our Taco Bueno report? Here’s the cherry on top of the taco sundae:

Segment Analysis: Get granular insights into the demographics and preferences of each customer segment, diving deep into lifestyles and behaviors to master your marketing mission.
Marketing Performance Metrics: Make data-driven decisions with key performance indicators to analyze your marketing strengths and areas ripe for improvement.
Consumer Preferences: Discover what flavors and menu items delight our consumers, and how to best cater to their appetites, ensuring repeat visits to Taco Bueno.

In short, you can’t just taco about our customer base—you need to get involved! If you’re looking to strengthen your digital strategy while being part of the Taco Bueno family, licensing our full report is your best step to take!

Wrapping Up: Let’s Taco 'Bout the Future!

Our full Taco Bueno report is packed with insights that add flavor to marketing strategies while feeding your taco tale! With consumer segments that read like a taco menu, and stats that sizzle, this report is a must-read for everyone wanting to understand and engage our taco-loving and crisis-resistant customer base.

Seize this opportunity to take a bite out of the taco-loving market—license our full report today! Spice up your marketing efforts and remember, you've got to eat before you can taco 'bout your success!