Supercuts

Competitive Market Insights

Supercuts

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Supercuts is a popular hair salon chain in the United States, known for its quick and affordable haircut services. Founded in 1975, it offers various hair treatments, including haircuts, styling, coloring, and beard trims. Supercuts aims to provide a friendly and relaxed environment, making it easy for customers to walk in without an appointment. Their skilled stylists are trained to handle all hair types and styles, catering to both adults and kids. The salon often runs special promotions and offers loyalty programs, which attract many regular customers. With locations across the country, Supercuts is a convenient choice for getting a stylish haircut or freshening up your look.

Executive Summary

Supercuts Market Insights: A Cut Above the Rest

Introduction

Welcome to the snip-tastic world of Supercuts, where quick, quality haircuts meet unbeatable convenience. Our comprehensive report dives deep into the perfectly styled success of Supercuts, offering a bounty of actionable insights that will help you stay a cut above the competition. From top-performing categories to key demographic details, this report is your ultimate guide to understanding what keeps Supercuts a favorite in the haircare industry.

Top Performers in the Supercuts Universe

1. Retail and Services:

Grocery: Trader Joe’s slices through with a weighted index of 267.
Agriculture: Hollywood Feed nourishes at 261.
Hair Services: MasterCuts styles at 231.
Alcohol Stores: Twin Liquors Fine Wine and Spirits toasts at 236.
Pets: PetPeople pampers at 235.
Home and Housewares: Williams-Sonoma and Thomasville furnish success at 209 and 202, respectively.
Gyms/Fitness Centers: Orangetheory Fitness flexes at 204.

2. Social Media Influencers:

News Publishers: Newsday informs with an index of 289.
Podcasts and Radio: Mets Booth entertains at 250.
Sports Teams: New York Rangers score at 215.
B2B Brands: Accenture advises at 202.

3. Specialty Retail:

Juice Bars: Nékter Juice Bar and Jamba Juice refresh at 206 and 205, respectively.
Department Stores: Nordstrom and Nordstrom Rack fashion at 217 and 212, respectively.
Fast Casual Restaurants: Bubbakoo’s Burritos wraps up success at 211.
Drug Stores: Harris Teeter Pharmacy cares at 210.
Fitness Centers: Pure Barre and Fitness 19 keep fit at 199 and 231, respectively.

Demographics: Who’s Getting Styled at Supercuts?

Age Groups:

25-34: This age group leads the charge, showcasing a demographic that values convenience and quality in their grooming routine.
35-44: Another significant segment, reflecting a need for stylish yet practical haircare solutions.

Income Levels:

$50,000 to $74,999: This income bracket is prominently represented, highlighting Supercuts’ appeal to middle-income earners.
$35,000 to $49,999: Another significant segment, indicating broad affordability.

Home Value:

$150,000 to $249,999: Homeowners in this range form a large part of the customer base, aligning with practical spending on quality haircare.

Family Structure:

Singles and Young Couples: This group is notably over-represented, suggesting that Supercuts appeals to those who prioritize stylish and affordable grooming.

Education:

Some College and Bachelor’s Degrees: A substantial segment, highlighting Supercuts’ accessibility to a well-educated audience.

Urbanicity and Occupation

Urbanized Area:

Supercuts’ customers predominantly come from urbanized areas, emphasizing the brand’s reach in densely populated regions.

Occupation:

Sales and Service: Professionals in these fields are more likely to be found getting styled at Supercuts, showcasing the brand’s appeal among those seeking quick and reliable haircare solutions.

Conclusion

Supercuts isn’t just about haircuts; it’s about delivering a consistent and stylish experience that fits into the busiest of schedules. From young professionals to style-conscious individuals, Supercuts’ customer base is as diverse as it is dedicated. This report provides a detailed look into the well-groomed world of Supercuts, where quality service and loyal customers come together. Let these insights guide your next strategic move in the haircare industry, ensuring you stay ahead of the curve.

Discover more, style more, and most importantly, understand more with these actionable insights. Whether you’re a market strategist, haircare enthusiast, or just someone who appreciates a good haircut, this report has something to elevate your perspective. Happy strategizing!

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