Sleep Number

Furnishings

We're passionate about improving lives through innovative sleep solutions. Join Sleep Number as we create a new future: a world with connected sleep at the center of well-being. - Proud to be one of Forbes America's Most Trustworthy Companies- 550 Sleep Number® stores with more than 3,800 employees nationwide- Headquartered in Minneapolis, Minnesota, with manufacturing and distribution facilities in South Carolina and Utah- Innovator in smart bed technology with Silicon Valley-based SleepIQ® LABS- Exclusive owner of the end-to-end experience: manufacturer, marketer, retailer and servicer of the Sleep Number® bed- More than $1.3 billion annual revenue in 2016

Sleep Number Consumer Segmentation Report: A Sleepy Peek into the Counted Zzzz's

Who’s Sleeping On Sleep Number?

With the right bed, a peaceful slumber awaits. But who exactly are the folks dreaming of Sleep Number mattresses? Buckle in as we snooze our way through the key consumer segments of this sleep-centric empire! Spoiler alert: You’ll want to take notes; these stats are worth their weight in thread count!

Top Player Segments

First up, let’s take a closer look at the dreamiest of the dreamers in the Sleep Number universe, ranked by the percentage of the customer base:

#SiliconNation: Highly educated and affluent folks with science-y jobs living it up in urban areas (2.88%). They’re not just crunching numbers; they know how to make those numbers comfortable!
#RustRenters: Young, lower-income renters located in the less glitzy 2nd and 3rd tier cities (2.98%). Who says you can’t snuggle in style without breaking the bank?
#BabiesBurbs&Blessings: Young, upper-middle-class suburban families juggling parenting duties with religious commitments (2.87%). With such blessings, they surely deserve a Sleep Number mattress!
#FusianFamilies: Family-oriented, affluent households who still believe in obliging trips to the mall (2.52%). But they take their sleep just as seriously as their shopping!
#GameTimeGlory: The young singles and couples looking for love in mixed neighborhoods near the cities (2.59%). What’s a romantic evening without a perfect sleep space?

This bed-tastic census doesn’t stop here! The line-up continues with:

#SuburbChic: Affluent families living in the upscale suburbs close to city conveniences (2.43%). After all, nothing says chic like a tailored night’s rest!
#Family&Faith: Young, family-oriented folks in suburbia who prioritize faith (2.53%). Sleep tight, their bedtime prayers surely work too!
#YoungStars: Up-and-coming professionals renting near the active city hubs (2.47%). naps better be part of their hustle!
#BackyardBliss: Nature-loving families enjoying the outdoors while balancing suburban life (1.90%). Count those stars, and rest easy, folks!
#GoodLifeCitizens: Upper-income families residing just outside the city limits (2.45%). Don’t forget to dream of the “good life” during those sweet Sleep Number hours!

Marketing and Demographics

Understanding your audience can be tougher than getting a toddler to nap! But don’t worry, brand managers! The Sleep Number data are here to help you dive into the demographics like a kid into a ball pit.

Let’s break it down for you:

Education Level: Expecting a brainy bunch, with most of these segments showing higher education levels. Heads up, marketing teams – you’ll need to bring your A-game!
Income Brackets: You’ve got your rich and famous here, ranging from young professionals to high-income families. Focused ads that highlight the quality of Sleep Number offerings? You bet your bed on it!
Location, Location, Location: Urban diners, suburban families, and even some rural dwellers. Crafting specific messages for each demographic will count more than the sheep you’re counting to sleep!

Actionable Insights: Ways to Snooze Sales

Here comes the part where you can awaken your marketing strategies with relevant action items! These insights can help position Sleep Number among “the sleep elite” and get consumers dazing for those dreamy mattresses.

Keep an eye on mobile retail trends among demographics you might want to target. Here are the highest-ranking categories:

Agriculture: Hollywood Feed - 227
Education: LearningRX - 209
Pet Retail: PetPeople - 204
Fast Casual Dining: Sandella’s Flatbread Café - 178
Health Services: Team Rehab - 177

By incorporating these trends into your marketing strategy, you can reach out to customers seeking comfy beds while they refocus on those “other” priorities, like giving their pets the royal treatment!

Final Thoughts Before You Hit Snooze

With the Sleep Number report, marketers can begin to create campaigns that resonate with the audience. Whether they’re living in a suburban dreamscape or urban wonderland, there’s a Sleep Number mattress waiting to craddle them into dreamland.

Want to take this further and explore deeper, more tailored trends? You can license the full report and let the data guide you through this sleep saga. Don’t be the last one to discover the power of a good night’s sleep for your marketing success! After all, if you’re targeting the right crowd, it’s not just pillow talk!