Shoney's

Casual Dining

Since 1947, Shoney's® has served fresh, tasty food at affordable prices in a place that feels just like home. We have a plentiful variety of menu choices to satisfy just about any appetite; including mouthwatering menu items like our fresh, never frozen All American Burger or our nearly famous Hot Fudge Cake. And what trip to Shoney's® is complete without a stop at our daily seasonal buffet? Our Legendary Breakfast Buffet® is a surefire way to fuel up and start your day off right. With restaurants in 16 states, there's a good chance Shoney's® is in your neighborhood ready to serve you and your friends and family. Whether you're in your hometown or on the road, we invite you to come in and enjoy an American slice of life. FranchisingWe are bringing Shoney's back to the forefront by proudly serving delicious, fresh food that is highly cravable. We do this by relying on our company's three pillars: innovation, simplicity and giving back to our local communities. Now we're introducing Shoney's to a whole new generation with newly redesigned restaurants, a renewed dedication to amazing food, and the introduction of Shoney's On The Go,® a gourmet, fast casual-version of the Shoney's we all know and love. Shoney's® has a rich history as America's family restaurant. Our new menu, look and feel and new approach with franchise participants provides a great opportunity for entrepreneurs.

Get in the Know: Shoney's U.S. Customer Base Report

Howdy, folks! Welcome to the ultimate roundup of the colorful characters who dine at Shoney's - an iconic American restaurant chain. We’re serving up some delectable data alongside a side of chuckles. Ready to feast on the details? Let’s dig into the juicy tidbits of Shoney's customer segments, demographics, and actionable insights that could steer your marketing strategy like a good ol' steering wheel! (And who doesn’t love a good pun?)

Customer Segments That Will Make You Say, "Y’all!"

Shoney's has the good fortune of attracting a wildly diverse crowd from all corners of the U.S. Our research broke down the customer base into segments that reflect who these folks really are. Here’s the lowdown:

#Kids&Country: Young families thriving in small towns and rural communities, making up approx. 7.5% of the customer base with a whopping indexing score. They’re busy working hard in farming and blue-collar jobs, but still find time for pancakes and family gatherings.
#DirtRoadDynasty: Think factory workers and blue-collar families. Older, lower-income families number around 5.4% of the demographic and average higher than the national index. They could probably tell you a thing or two about a good Sunday brunch!
#SmallTownSatellites: Nothing like older ruralites who enjoy the simple pleasures of life. They’ve got the must-have ranking of 4.4% and a laid-back lifestyle that shows through in their dining choices.
#MainStreetUSA: A mix of moderate-income, young, blue-collar workers who keep the essence of small-town America alive. They form about 3.7% of the customer base, proving that life really is sweeter at Shoney's!
#Faith&Football: This delightful mix of middle-aged income households showcases an interesting blend of hobbies and is just as passionate about food as they are about the game. With a mere 3% share, they pack quite a punch when it comes to loyalty.
#GameTimeGlory: Younger singles and couples living it large in mixed blue and white-collar neighborhoods will love what’s on offer. This group represents about 2.3% of the crowd—proof that you really can have your cake (or pie) and eat it too!
#SouthernCross: By crossing through diverse cultures and rural lifestyles, lower-income couples and single parents find common ground in worship and sports, rounding out another tasty slice of the customer pie at 3.4%.

These segments are prime for some targeted marketing efforts, capturing the charisma of the customers who chew at Shoney's, ensuring your outreach hits home (or should we say hits the diner?).

Making Sense of the Demographics - The Flavor of America!

Demographics are the secret sauce that makes Shoney's customer base unique. Picture this - a broad representation of diverse backgrounds flavors every meal served. The statistics reveal an intriguing mix of age, education, and income that shows just how well-loved this restaurant chain is!

Shoney's diners include a refreshing number of younger families welcoming little ones into their tables—making children not just a part of the menu but of the experience!
Blue-collar families and retirees blend together, creating an atmosphere that embodies homeliness - the recipe for a delightful dining experience.
The higher percentage of older couples relishing their golden years means your marketing can accentuate hearty meals and deals that cater to nostalgia and hearty appetites.
A significant chunk of mixed-income households is present too, ready to hit the dining scene without breaking the bank—perfect for those weekday specials!
Regional diversity enriches Shoney's customer profile. With a variety of customers from all parts of the U.S., you can serve a little something for everyone (with extra whipped cream, of course!).

Your Guide to Actionable Insights: What's Hot & What's Not

Whether you're plowing the marketing fields or just keeping your restaurant's veggie garden in order, actionable insights are like finding a 5-leaf clover—lucky and rare! Here’s a look at some sizzling findings that will help maximize engagement and taste:

On the mobile front, Stewart's Shops shine brightly as the leading convenience store among Shoney's customers. With a staggering weighted index of 772, it’s clear that they’ve struck a chord!
Cooper's Express and A&W. These fast-food giants show how quick-service restaurants are influencing customer preferences when it comes to casual dining. Is it time to grab a slice of the fast-casual pie? We think so!
Mobile grocery stores like Weis Markets and Food City score high among Shoney's visitors. Introducing meal deals or offering partnerships could bring some serious foot traffic to your beloved diner!
Showcasing the right influencers and brands can amplify your marketing strategy tenfold. With the likes of *Godly Teachings* and *Duck Commander* making appearances on the radar, it’s perfect for fostering a sense of community (and perhaps an extra piece of apple pie!).
And talk about stars! Those who follow *Missy Robertson* mean business - a hefty engagement index shows that bringing in outside influences can enhance your audience connection!

Final Thoughts: The Road Ahead Is All Yours!

With such unprecedented data, it’s clear that Shoney's unique consumer segments provide plenty of juicy opportunities for targeted marketing and brand engagement strategies that are a perfect match for the culinary spirit of the restaurant. As you sip on your sweet tea, remember that understanding your customer segments is the key to cooking up successful campaigns!

Licensing the full report will not only blow your marketing socks off but will also set you up to ride the next wave of customer engagement. So why wait? Dive in, and let’s make mealtime magic happen at Shoney's! After all, a happy customer is the icing on the cake!

Bon Appétit and happy marketing!