Seva Beauty

The Seva Beauty Audience Autopilot™ Strategic Update

Welcome to the Seva Beauty Audience Autopilot™ Strategic Update, where we blend data and beauty with a dash of humor and a sprinkle of puns. Seva Beauty, known for its fast-casual spa services, attracts a diverse and vibrant clientele. Let’s delve into the rich mix of insights that highlight the top segments, marketing insights, and demographic details of our loyal beauty enthusiasts.

Actionable Insights

Our report is brimming with insights that spotlight the brands and categories our audience loves:

• Podcasts and Radio: Big Tigger (450)
• TV Channels: BET (390), Oprah Winfrey Network (313)
• Musicians and Bands: Kirk Franklin (378), Common (317), Pusha T (313)
• Lifestyle Influencers: Angela Yee (371), Phaedra Parks (363), Kenya Moore (350)
• Blogs: Bossip (355), Black Girl Nerds (295)
• Convenience Stores: Royal Farms (331), Quik Stop (270)
• Quick Service Restaurants (QSR): White Castle (313)
• Spiritual Leaders: Rev. Al Sharpton (311)
• Athletes: Sha’Carri Richardson (296), Baron Davis (261)
• Authors and Academics: Michael Eric Dyson (316), Marc Lamont Hill (285)
• Music Labels: Roc Nation (299), Warner Records (269), Atlantic Records (269)
• TV Shows: Undisputed (272)
• Sports Teams: LSU Football (258)

These brands and influencers reflect the eclectic and influential tastes of our audience, combining entertainment, lifestyle, and practicality.

Demographics

Our customers are as varied and vibrant as the services we offer. Here’s a closer look at who they are:

• Top Segments:
• #Ebony&Essence: Celebrating African-American culture and lifestyle, indexed at 454.
• #SoulRoots: Deeply rooted in community and tradition, indexed at 421.
• #OldTownRoad: A mix of rural and suburban dwellers with a love for classic and contemporary, indexed at 360.
• #Military: Military families and veterans, indexed at 327.
• #UrbanFashion: Trendsetters in urban areas, indexed at 256.
• Age Groups: Predominantly in the 25-44 age range, with strong representation from the 18-24 and 45-64 segments.
• Income Levels: A diverse income range, with significant representation from those earning between $50,000 and $99,999, and a notable segment in the $100,000 to $149,999 bracket.
• Home Value: Many own homes valued between $150,000 and $499,999, indicating a stable and comfortable living situation.
• Family Structure: A mix of married couples (with and without kids), singles, and lone parents, reflecting a variety of household dynamics.
• Education: Highly educated, with many holding high school diplomas, some college education, and bachelor’s degrees.
• Home Ownership: A balanced mix of homeowners and renters, suggesting both stability and flexibility in living arrangements.
• Commute and Transportation: Primarily urban dwellers who favor cars, with a notable trend towards public transportation and working from home.
• Occupation: A wide array of professionals, from business and finance to arts and entertainment, mirroring the creative and entrepreneurial spirit of our brand.

Our Audience: A Closer Look

The Seva Beauty audience is a blend of practicality, creativity, and wellness. They appreciate quality and convenience, whether it’s a quick stop at Royal Farms for snacks or enjoying the latest podcast from Big Tigger. They balance their busy lives with moments of indulgence, enjoying our fast-casual spa services alongside their favorite brands like BET and Roc Nation. Their active lifestyles and diverse interests make them loyal to brands that cater to both their practical needs and moments of luxury.

Conclusion

The Seva Beauty Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our diverse and dynamic customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our vibrant and flavorful audience. Join us as we continue to celebrate the unique essence of our community, crafting experiences that are as delightful as our services.

Stay tuned for more updates and keep your finger on the pulse of beauty with Seva Beauty!